Good way to get immediate leads for energy audits?

4 replies
Ok so I'm doing tons of direct mail campaigns for this company (they do energy audits for insulation installations and basementwaterproofing) and have been loving it so far. I'm getting fairly decent returns in leads and now the owner is expanding his business.

I've been trying to look however at things that cost little to none, that may be more direct, and perhaps just as effective. Well I honestly just love talking to people and would love to do it. I just don't wanna waste time if you guys don't like the idea.

The idea is this. I use zillow to find lists of recently sold homes in towns surrounding my area. Or even further away as I don't really mind driving a bit. I was able to find 300 homes just in my town all new homeowners.

I notice people refering to these types as "best buyers" since they just bought a home, and apparently a good place to market to. Is this true?

What I want to do is this.

We do energy audits and basement waterproofing. I'm making a very high quality but personal dvd for both. A high quality/personal brochure for both, then want to hand deliver them to these houses or even knock on the door and say something like "hey, we just sold an energy audit system to your neighbor down the road," or "I was just in the area and noticed this house was recently purchased, noticed the home was over x years old (old homes usually need energy audits more than new homes obviously) and offer them a dvd and brochure.

I can say "I don't mean to impose on your time but would appreciate if you take the time to watch our dvd which explains how you can save money by getting an energy audit done". As we sell systems that reduce home energy costs. The thing is I'm not sure if giving them both dvds (for waterproofing too) would be smart. I'm thinking since energy audits are more in demand, we give them the energy audit dvd, then once we get into the house we can also inspect for mold and if they just so happen to have a leak THEN we can offer our waterproofing services.

But my main question is does a simple system like this work? Everything will be in tip top form, the website, business cards, dvds, brochures. I want to create urgency in the dvds but come off friendly and trustworthy.

Would a personalized canvassing approach like this be effective? Knocking on peoples doors and trying to advertise our business with energy audit dvds? And note we are not actually knocking on doors trying to sell the audits. We are just handing them material and leaving as fast as possible in order to not disturb people or rub them the wrong way. Just hand deliver things to look more professional maybe. Then like I said maybe we can hold off on pushing out waterproofing services till we actually get in clients houses and are able to identify mold and what not?

Any feedback on this approach I'd appreciate. Just looking for new ways to generate leads and have not touched upon new home buyers yet. Conceptually it *seems like a great idea to me. But I really don't know.
#audits #energy #good #leads
  • Profile picture of the author SiteSmarty
    Yes to everything you're thinking about. When I was building houses back in the day I was installing whirly birds on a house. You know the things that spin an move the air in an attic.

    The neighbour came over and asked if I could install a couple on his house. He went to the hardware store grabbed a couple and I installed them for him. Got home and his brother had left a message for me, yep he wanted a couple installed.

    Long story short, I ordered a 1000 whirly birds and went to work. While I was doing the whirly birds one lady asked if I could install a peep hole in her door, the little things you look through to see who is at the door.

    Bought lots of them and installed them at just about every whirly bird customer I had. I ended up installing 1000's of both products over the years.

    Test everything, keep what works, drop what doesn't. Hardest part is getting your ass out the door and getting started. Go for it.
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  • Profile picture of the author TyBrown
    Seems like a good idea to me. I think you'd need a killer call to action just to get them to watch the dvd, though. Someone who has moved in recently may be a good prospect but is also busy getting set up with everything. They may agree that waterproofing and energy audits are a good idea but that dvd could easily get lost in the shuffle of getting settled. You'd need to figure out a way to get them to crack that thing open and watch it.

    Ever considered the free dinner model? I see this used for lots of products/services that have to do with the home. You are probably familiar with it but it's getting people in a room for a nice dinner and a pitch on your service. I've never been to one but my neighbor runs this model successfully for his company and I see a lot of ads for this type of thing which leads me to believe it must be working on some level.
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  • Profile picture of the author RedShifted
    Yes! Same exact things I was thinking although I was thinking more in terms of developing a unique sales proposition. Something that makes our company different and really stand out. I'm willing to do anything because I know energy audits/waterproofing inside and out and also know a lot of the shady things some fly by night companies are doing right now which is horrible. Like trying to sell system or claiming inefficiency when a persons house really is working fine.

    A huge company right down the road from me that does enery audits got 5 leads this week and lost all 5 of them because people were calling in to find out they lied about the rebates. This is a big company thats heading to the ****ter and I figure its a good time to squeeze my neck in and get our name out there too.

    I will be plotting and thinking intensively the free dinner thing is a great idea just seems a bit akward. You really need to be on top of your game to have dinner with total strangers but its that type of networking I could also see working really well.

    Just wanted to know I was on the right track I just need a bit more originality in what I'm doing I think and thats exactly what I'm focused on now. Thanks!
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  • Profile picture of the author Jason Kanigan
    Find a way to quickly build rapport. Rentamentor has a great strategy for this. So do I. Go to Home Depot or Lowes and pick a high-traffic aisle. Strike up conversations with people, build the rapport and then ask them about their energy bills...do they think they're too high? Does their home get too hot in the summer, too cold in the winter? Advise about the energy audit.

    Talk to people in the building store aisles and you'll get good prospects within a few hours.

    Or you could do something that takes forever and might not give you anything to show for it.
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