11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

QR Codes - Their purpose for an offline business website

by KenJ
9 replies
I have noticed on 2 websites I viewed today that they have a QR code block in the sidebar. Both websites were for small local businesses. What is the purpose for QR codes in this setting?

Thanks

Kenj
#business #codes #offline #purpose #website
  • Profile picture of the author thesuccesscoach
    interesting question as if i am on my pc it is easier for me to click on a link and go to a site rather than get my phone, hope there is no reflection, get the qr code which will then open up in my phone, therefore i have to read the site on my phone rather than from the screen i was originally looking at

    to me looks like technology being used in the wrong setting!
    Signature

    A life and business coach
    Ready to help you make it happen, just ask!

    {{ DiscussionBoard.errors[5469408].message }}
    • Profile picture of the author Jon Patrick
      I'll venture a guess that they bought the QR codes from offline marketers and didn't quite know what to do with them.
      {{ DiscussionBoard.errors[5469487].message }}
    • Profile picture of the author theemperor
      Originally Posted by thesuccesscoach View Post

      interesting question as if i am on my pc it is easier for me to click on a link and go to a site rather than get my phone, hope there is no reflection, get the qr code which will then open up in my phone, therefore i have to read the site on my phone rather than from the screen i was originally looking at

      to me looks like technology being used in the wrong setting!
      The QR could be useful - for example you may need the businesses address, map and phone number handy on your phone for when you got to an appointment.

      Think of the QR code as another piece of information on the site, rather than "technology". It gives the visitor options. Many will choose to just phone, email, print instead but it could be useful for some people.
      Signature
      Learn to code faster, and remove the roadblocks. Get stuff done and shipped! PM me and I can help you with programming tutoring, specialising in Web and the following languages: Javascript ~ HTML ~ CSS ~ React ~ JQuery ~ Typescript ~ NodeJS ~ C#.
      {{ DiscussionBoard.errors[5470661].message }}
  • Profile picture of the author thesuccesscoach
    well you know you gotta jump on the latest and greatest technology put it on your website and then justify it´s existence there! lol
    Signature

    A life and business coach
    Ready to help you make it happen, just ask!

    {{ DiscussionBoard.errors[5469492].message }}
    • Profile picture of the author KenJ
      OK
      I went back to one of the websitesand clicked on the code block. It linked to the business facebook page.
      Still don't get it.

      Kenj
      {{ DiscussionBoard.errors[5469634].message }}
  • Profile picture of the author Marvin Johnston
    One thought about why they have a QR code on a webite;

    If I were promoting offline businesses and was talking about a QR code, I suspect most people wouldn't have a clue what they are. So I would put one on my website to show prospective clients what one looks like.

    There are a lot of things that can be done with a QR code, but one idea might be to take the visitor to an online webinar as more presell to buying my service. They have already shown some interest by going to the site in the first place.

    It would need to be tested, but I'd put a headline above it to the effect of "Use your Smartphone QR Reader To Learn More" and of course, have a link below the QR code to also take them to the webinar for those without smartphones.

    Marvin
    {{ DiscussionBoard.errors[5470157].message }}
  • Profile picture of the author Site87
    I'm also not sure why they would do that.
    To me, a better application of a QR on the sidebar of a local business' website would be to link it to the business' phone number, or maybe pull up a map with locations.
    Signature
    {{ DiscussionBoard.errors[5470379].message }}
  • Profile picture of the author nesterdwarf
    The purpose would be to allow the visitor to connect to the site's FB page on their mobile device since that is where a majority of social interaction occurs. Effective blending of desktop and mobile computing and not just having the latest technology/marketing for it own sake.

    ND
    {{ DiscussionBoard.errors[5470621].message }}
  • Profile picture of the author ChrisStCroix
    QR codes also have the ability to generate mobile emails to send that can opt you in to a subscription. But I agree with the guys above. However, is a few lines of code that generate these guys, (if they have gender, LOL), and they look Kewl...
    {{ DiscussionBoard.errors[5470626].message }}

Trending Topics