Generating FB & Twitter followers for offline clients?

17 replies
Anyone had any luck in offering clients xxx amount of facebook likes on their page? or xx amount of new twitter followers?

This looks like something that can easily be outsourced or done with software and surely it would be something most offline business would love to have done.

Just wondering if anyone on here has had any luck with this type of service?
#clients #followers #generating #offline #twitter
  • Profile picture of the author Awesomo
    well for twitter I just follow the followers of related industries/niches and they will in turn usually follow back. Also tweet something interesting and engaging.

    For facebook, maybe you can try using Facebook ads to direct your traffic to the fanpage?
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  • Profile picture of the author Rus Sells
    Here's the thing.

    If you have a local business as a client then you need FB and Twitter followers from the same area as the business is serving, otherwise its a waste of time, effort, and money. One would actually be doing a disservice to their client getting non geo targeted followers.

    To date I do not know of ANY service that one can pay for that does this.
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    • Profile picture of the author Rambo007
      Originally Posted by Rus Sells View Post

      Here's the thing.

      If you have a local business as a client then you need FB and Twitter followers from the same area as the business is serving, otherwise its a waste of time, effort, and money. One would actually be doing a disservice to their client getting non geo targeted followers.

      To date I do not know of ANY service that one can pay for that does this.
      The thing is most offline business dont even care about where the likes or followers come from initially. Many just want their business to look like its popular with a few thousand likes or followers to give them credibility.
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      • Profile picture of the author Aaron Doud
        Originally Posted by Rambo007 View Post

        The thing is most offline business dont even care about where the likes or followers come from initially. Many just want their business to look like its popular with a few thousand likes or followers to give them credibility.
        Where did you get this idea?

        Local small businesses don't care about the number of likes. They care about engagement. Most local businesses that I know that truly have great facebook pages have under 1,000 likes. What they are doing is engaging those customers getting them back in the store. For most local customers facebook will be about enagaging local customers and using them to get their friends to like the page. It is more about increasing the number of visits per month of existing customers vs. getting loads of new ones.

        Facebook and social media in general is better for increasing the amount your current customers spend vs. getting new ones.

        Now the right multimedia campaign can both increase new customers and likes on a facebook page but this requires leveraguing old and new media to drive traffic to facebook to score coupons and exclusive fan offers.

        Just remember if all you are selling to local businesses is getting them blank number of likes but those likes have no value they will see you and your service as no value.

        The Taco House in Madison, WI doesn't want likes from random people in non-local areas. What they want is local customers to be active and spread the word to their friends. Facebook helps drive word of mouth traffic. Coupons on facebook helps drive customers back in the door. And finally engaged fans lead to their friends seeing their interactions with you in their feed.
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        • Profile picture of the author Shaolinsteve
          Originally Posted by Aaron Doud View Post

          Where did you get this idea?

          Local small businesses don't care about the number of likes. They care about engagement. Most local businesses that I know that truly have great facebook pages have under 1,000 likes. What they are doing is engaging those customers getting them back in the store. For most local customers facebook will be about enagaging local customers and using them to get their friends to like the page. It is more about increasing the number of visits per month of existing customers vs. getting loads of new ones.

          Facebook and social media in general is better for increasing the amount your current customers spend vs. getting new ones.

          Now the right multimedia campaign can both increase new customers and likes on a facebook page but this requires leveraguing old and new media to drive traffic to facebook to score coupons and exclusive fan offers.

          Just remember if all you are selling to local businesses is getting them blank number of likes but those likes have no value they will see you and your service as no value.

          The Taco House in Madison, WI doesn't want likes from random people in non-local areas. What they want is local customers to be active and spread the word to their friends. Facebook helps drive word of mouth traffic. Coupons on facebook helps drive customers back in the door. And finally engaged fans lead to their friends seeing their interactions with you in their feed.
          Good call Aaaron. My company want me to start running a basic SEO service to local businesses including a basic business starter of followers. If you can get related people in related areas and get them to sign up to your email newsletters, then this is a big bonus.
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  • Profile picture of the author Rambo007
    Hi Awesomo,

    I think you misunderstood me. I was talking about approaching local businesses and offering it as a service for them.
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  • Well first you need to know what is the ROI of a follower or like. I see people with with 100,000+ followers and not making any money from their followers then I also have clients with 2,000 followers making $10,000 per month.

    The key is the relationship in order to produce the results these business owners will be looking for this is not really something you could outsource the quality needs to be high.
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  • Profile picture of the author Rambo007
    I see, but there are ways that we can even get targetted followers via FB ads. Wont offline businesses be interested in that?
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    • Profile picture of the author Rus Sells
      Yes its called running an ad on Facebook and targeting the city or service area. You can also use QR codes in the store to get people to the fan page to like it for an incentivized offer.

      Originally Posted by Rambo007 View Post

      I see, but there are ways that we can even get targetted followers via FB ads. Wont offline businesses be interested in that?
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  • Profile picture of the author shmerns
    The way I do it as part of a service I offer, is to first find out if the business has any customer contact information of their own, then after building a fanpage, we'll direct those contacts to the fanpage "forcing" the like by offering a coupon or special of some sort. Also can do targeted traffic for the area as well as target long tail keywords for their industry directing them to the fanpage where you can collect their info for future marketing.

    I hope this helps

    Lori P.
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  • Profile picture of the author drlelong
    This is as a challenging endeavor as you need to have an interesting and consistent content plan behind the social media campaign. Just posting about updates and offers gets boring very quickly. Photos are a great way to create engagement on Facebook so you can help the business plan a process where they can do things that encourage photo taking and photo sharing.
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  • Profile picture of the author ephame
    With a few tools and a bit of time most small businesses can be kick-started into facebook, the hardest thing is teaching them how to maintain their business presence on Twitter and Facebook.

    A lot of clients can't see to schedule a little bit of time or add a new habit to their daily grind to incorporate the social networks.
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  • Profile picture of the author dee4d
    Ya, this is a service you can offer. I have done that successfully.
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  • Profile picture of the author RentItNow
    I have this one client that is absolutely stuck on getting facebook likes. It is a couple that owns a spa. I keep telling them to just recommend the page to all their friends and ask that their friends do the same...say something like, "We are trying to build up some interest in our <city's> business....blah blah" To date they have not done that.

    But what amazes me is I had an adwords campaign for them running a 35% CTR at times that would have brought them in consistent customers if they continued it.

    What is people's fascination with twitter and FB for business advertising. The CTR or response rates are soooooo low comparative to SEO/Adwords, even a well tested and worded sign. Please someone share their successful results on this front. I have seen a few photographers successful but that's all.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author somacorellc
    I'm kind of doing this right now. I'm helping build up a brand for a local guy selling tshirts with a licensed logo on them. The logo is all about eating local food and supporting local farmers, so I've been tasked with building a facebook/twitter community around it. To date, after 3 months we have about 300 twitter followers and about 55 facebook fans.

    I should note that this has been a 100% manual process. I take about 30 minutes in the morning and post something on Facebook with a picture/video and then that gets auto posted to the twitter account. I'll then go on twitter and follow back everyone who followed me, look at their followers and follow some of those people, and then either reply to a tweet or @mention someone so it's more likely to get a reply. If I have time I'll do the same in the afternoon. This is easily something you could train someone to do, but I like to have the control for the time being. The client is really happy with the results. He actually gets on Twitter too, during the day, and replies/adds/etc so that I'm not the only one doing it.

    I think I got lucky since this client "gets it" and is engaging the community. If in the future someone asked me to build up their social network, I'd decline unless they were super excited about getting involved themselves (or were currently involved but wanted some growth).
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  • Profile picture of the author zaina
    I agree with awesomo.I think he is right.
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