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Autoresponder series topics for an offline business?

by Alfredo Carrion
4 replies
Hi guys,

I couldn't find any answer to this using the search function (or maybe it's been a long day and I need a shot of coffee).

The thing is, I want to create a 5-7 part AR Series for offline businesses (i.e. an architect, a graphic designer, etc). I've been thinking about using topics like:

Should you hire an architect?
Why hire a professional architect?
How to select an architect
Our portofolio
Etc.

Do you think that's the best angle or should i choose different topics?

- Alfredo
#autoresponder #business #offline #series #topics
  • Profile picture of the author Jason Kanigan
    The question you need to answer is: "What is my target market looking for?"

    What are they actively searching for, TODAY? What are they saying (not what are you thinking they're saying--get facts!) they need help with?

    Answer that, and you'll have your topics.
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  • Profile picture of the author Scott Murdaugh
    Agree with Jason.

    Okay - take the architect for example.

    Think about what those who are likely to hire them would be interested in reading about...

    7 Tips To "Recession Proof" The Value Of Your Home...

    When Architects Design Their Own Homes - This Is What They Do...

    Why Our Homes Cost 47% Less To Keep Warm In The Winter...

    Etc...

    Point being, you want them to be valuable, be interesting to read, to demand attention.

    They answer the questions like "which architect should I hire" by engaging the reader, building a relationship, educating them and standing out from the crowd.

    Hope that helps!

    -Scott
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    • Profile picture of the author David Miller
      Is there enough profit margin in this business model to hire a copywriter?
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      • Profile picture of the author Alfredo Carrion
        Thank you guys, great answers! :-)

        Originally Posted by David Miller View Post

        Is there enough profit margin in this business model to hire a copywriter?
        This will be the first time I offer this kind of service, but I think there will be a good profit margin (I have to test if first) and it would be a good idea to hire a pro copywriter to make the AR series. But in my case I'm offering this on the spanish market and I feel that our copywriters here are kind of "mmm"... and don't even know if they use to write ar series. On the other hand, I'm far from being a professional, but I do love copywriting and probably can make a somewhat decent series for this first test.

        Thank you for your answers!

        - Alfredo
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