Has anyone ever tried placemat advertising before I was just curious to know if anyone has ever tried placemat advertising before. I don't see any threads from this forum that deals with placemat advertising. It has gotten my interest recently when i saw the potential profit you could make. This one company had there placemat ad rates, and i calculated there ad price by all restaurants they are. It turns out they are making over 200k a year just on placemat advertising. But it seems like it is a lot of hassle to get that far. They have like 18 restaurants, which seems hard to acquire. But has anyone ever had any success doing this, i am thinking about doing this. |
Re: Has anyone ever tried placemat advertising before I did it as a young entrepreneur (I was about 20). It was a good effort for back then and I look back with fondness. It got me out there and walking into small businesses (retail) and talking with owners. I'm sure some of them advertised just to give the young guy a go, lol I'd absolutely never bother with it now, but it was a good experience at the time. I did 2 projects one each in 2 different cities. |
Re: Has anyone ever tried placemat advertising before That sounds like a MidasMan09 question...eh, Don? - ;) |
Re: Has anyone ever tried placemat advertising before Just for the helluvit our firm did some placemat advertising. Completely worthless as a venue. From an advertising sales POV, it can only be sold as a branding mechanism, it does not function as a call to action. The problem resides in the fact that although you can say that to many advertisers, and they will nod their head in agreement about the importance of branding, when it's time to renew, they will tell you they didn't get a response. Making a living from advertising is all about renewals and residuals. Placemats are one time shot for the majority of advertisers. |
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Re: Has anyone ever tried placemat advertising before If a Placement isn't the best place for a QRcode then I'll eat a placemat. Go to any restaurant, people are staring into the distance, looking around. Put a few QRcodes in front of them and they will start zapping away like crazy. The restaurant owner should like the idea as the 15 minutes they spend zapping qr codes will make the waiting for food time pass faster. Why not make a random facebook app, qr code link to it and the diners may have a chance to win the meal free or 10% off or a free coke etc. Oda |
Re: Has anyone ever tried placemat advertising before I did placemat advertising before 2 years and it worked great. |
Re: Has anyone ever tried placemat advertising before I wasn't attempting to dissuade...with QR codes it might very well make a big difference. I was only sharing my experience with it as a buyer and advertiser. |
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Re: Has anyone ever tried placemat advertising before You're going to have to hammer them on branding branding branding. |
Re: Has anyone ever tried placemat advertising before Interesting. I think if done correctly, it could possibly be effective. First, I was thinking it wouldn't work because most people are more concerned with EATING on their placemats than reading them. However... If you take most restaurants, people wait an average of 10-15 minutes before the server brings their food. I'd make sure the offer on the placemat was something that would drive the prospect to action immediately before their food arrived. An offer such as: "Want to save an additional 15% on your meal? Simply scan this code and upon checkout, show your screen to the cashier...INSTANT SAVINGS." If it were me, I'd test different offers on the placemat and go from there. Good luck with it if you do decide to test. |
Re: Has anyone ever tried placemat advertising before I remember seeing something like this on ebay awhile ago, someone selling an info product on how to do this kind of business |
Re: Has anyone ever tried placemat advertising before I've actually done it (well okay, only twice), years ago. Made good money at the time. What are you looking for? Some pocket money? Sure, go ahead. A full time business? No. Unless maybe you're setting up a "Novelty Advertising" business and this will be one of many "fun and different" places you'll be advertising the businesses. In which case - maybe. You might find a real business in that from businesses who see the value in having their name in different types of places. Why not? Well, here's the thing. I don't know what it's like where you live, but even all those years ago (after it was out there in various cafes) I saw the writing on the wall - I could see that it just didn't look awesome for the cafe hosting the placemats. Incidentally, I found cafes to be the ones to take them on board. Again, I don't know where you are, but I'd find it very difficult to keep a straight face and go into a cafe suggesting that you'll give them free placemats with ads on them. Most cafes wouldn't have any placemats on them, because they're not a modern look. Could be different where you are. Maybe where you are you've got lots of eating places that go through lots of disposable placemats (like the paper placemats in McDonald's trays). If that's a common thing where you are, I'd suggest at least going that way. I was doing the laminated thing way back when....argh! lol I'm sure I had a few David Miller's advertising - business people that just wanted to give me a go. The free disposables may well work (esp. with modern twists of QR and the like) - after all, businesses advertise on the back of shopping dockets here! Keep thinking of different ideas and see how you go! |
Re: Has anyone ever tried placemat advertising before When I am pitching my giant postcard program, I get owners catching a flash of it sometimes and they always think it's a placemat, which doesn't usually go over to well until they realize what it really is. Anyways, I walk into a coin/antique dealer who I had been trying to pitch but was never open when I went before, and he saw it and got all excited. He thought it was a placemat and told me if he wasn't travelling around the country going to shows, he'd do it in a heartbeat. He said that he had done tons of placemat advertising and was always amazed at how much business he would get from them. He went on and on about how great placemat advertising is and told me that if I ever wanted to use him as a reference he would tell any business owner about his great results with it. I finally got the chance to tell him that my sample was a postcard sent in the mail, and he loved it obviously but he just kept right on gloating about how great placemat advertising was for him. I really never expected to hear that out of anyone. |
Re: Has anyone ever tried placemat advertising before Yes, QR Codes on a placemat is brilliant! |
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Get the placemats printed, not sure how many to give them, but even if its $1000 you make $14,000.:) Quote:
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"Hilda, get that goddayum coffee off the table and use this here free placemat. Just clip out the coupon for the free dog wash for rover first. |
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Re: Has anyone ever tried placemat advertising before hademade and Everyone else, Yes, I have and I make good money with it to and I also make money selling ads on menus, you can get my FREE report "How To Make $2,200 Giving Away Free Ad Menus" on my website at: Niche Biz Ideas To your success, Martin |
Re: Has anyone ever tried placemat advertising before I've went to some restaurants that have these placemats before and majority of the companies advertising their products and/or services does seem to not return after their contract ends. The advertisements keep on changing whenever I revisit the restaurant. So I guess it doesn't work out for them. |
Re: Has anyone ever tried placemat advertising before Sounds like what menu dynamics does for the cheesecake factory menus. |
Re: Has anyone ever tried placemat advertising before Think about the many variations of this business and you are onto a huge sustainable venture. If you do go with placemats, make them be coupons, QR codes, something like that, so that the advertisers can see the return on their investments. Then you will get repeats. My sig wso is about some variants of this idea.. not placemats. But there are so many related fields. Once you have the gameplan down (selling the ad space, giving away whatever), then you have a full-time business that can rake in the dough. |
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Re: Has anyone ever tried placemat advertising before I have been using Placemat Advertising for my brick and mortar business for over a year now. For the price I pay to be seen it is completely worth it. It has helped brand my practice as well as get the word out that my office is open. I was the first business to use a QR code on my Ad and its fun to see other businesses copying it now. The ad space that I purchased runs me about $365 for i think 20,000 mats. The ad guy I buy from has his printer print up the paper throw aways and has a few locations at high traffic lunch spots. It began as a side business and never really grew to a true income but from his placemat customers he was able to create a small town paper that really only offers a few sodoku puzzles and some boring information. Advertisers pay about $400 per quarter to be on it and he has a low attrition rate. This paper grew rapidly and is now in 4 towns and earning him more than he ever made before. If you guys want me to find out more about it I can ask him more information. |
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He doesnt own a computer and I finally got him to upgrade his flip phone to a smart phone so I doubt he would join the forum but I can ask that as well. |
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I almost forgot to ask this, would he be interested in saying how long his advertisements last. I know some places may be 3 months or 6 months, but i think it depends on the place. |
Re: Has anyone ever tried placemat advertising before @pasteel - I just noticed your post and what you pay! The one and only time my firm did placemats it was 100,000 and we paid $495....I'd call your rep and tell him or her the party is over! My overall thought on placemat advertising, it's a prospecting tool. Take a clean placemat back to the office with you and start calling! |
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Re: Has anyone ever tried placemat advertising before Yup....I started my advertising career with "Mats"....in smal towns of 3 to 7,000 pop. I could fit 16 ads on an 8 1/2 by 14 sheet. 10,000 went for $195 a space ($3,120 gross on each edition) Nowadays....you COULD put a QR Code in the Center and have it go to a "Mobi Directory"...where you'd have EXCLUSIVE Pages. ONE of each type of biz! You could list the participants and in big letters say; "SCAN HERE FOR SPECIAL DISCOUNTS AT LOCAL BUSINESSES!" You can also place a "Table Tent" on each table...with the same words; SCAN HERE FOR SPECIAL DISCOUNTS AT LOCAL BUSINESSES! Don Alm |
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As for the placemat prospecting, that is absolutely a great idea. Right now im working on teaming up with him to use his contact list to promote my custom facebook fanpage design and would like to eventually offer them local listing SEO service |
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When I wanted to add the QR code I had to email his printer directly who I think is the one responsible for designing the ads. I should be seeing him this coming Wednesday so I will ask him those other questions and get back to you. I dont have 50 posts so I cannot yet PM |
Re: Has anyone ever tried placemat advertising before I think the QR code thing is a cool idea! Just imagine going to a Diner to get a bite to eat and having them put a menu in front of you that has nothing but QR codes on it? I think a lot of people would have fun sitting there with their phones checking them all out. You could even do a section on there for kids that links to a game or something. |
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Re: Has anyone ever tried placemat advertising before Someone was making a fortune off those menu dynamics flip cards on tables. I was a supplier for a restaurant chain and they basically force you to pay for the flip menu card things. And it was a freakin fortune. I think my one menu postcard was over $5k for 20 restaurants and they had 8 cards in the flip roll. Quote:
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Re: Has anyone ever tried placemat advertising before a lot of people don't have phones that can scan "Most" phones can, I think, bring up a Mobile Website....by Typing in the url of the Mobile Site! www.portland.mobitowndirectory.com where the name of the town (Portland) is a "sub" domain. Don Alm |
Re: Has anyone ever tried placemat advertising before I'm sorry but I doubt David got 100,000 impressions for $500. Maybe 10 years ago, I don't know. What I do know is you'd be lucky to get good quality full-color 14X10 70# placemats for under ($600 per 5000) that's before any mark-up. What he's saying is that he only paid .005 per placemat, I smell B.S. Most companies typically charge about 5 cents a placemat. No way he got a deal 10x better. |
Re: Has anyone ever tried placemat advertising before I did placemat advertising ONCE as an advertiser. It was a horrible waste of money. More than likely, the only person who makes money on those deals is the person selling the advertising. And based on my experience with it, I'd wager that they are constantly having to chase down new advertisers due to a lackluster renewal rate. Oh who am I kidding...most people don't track their advertising results, so maybe they don't have to work that hard once they get it set up. But I'll never do it again. |
Re: Has anyone ever tried placemat advertising before Welcome To Coffee News, USA ! has a biz opp for this. I wouldn't pay for it but you could copy their system. |
Re: Has anyone ever tried placemat advertising before I would think they are easy to sell. But I've used them a couple of time over the years, and have never tracked a customer back to these "ads". When giving seminars, I've asked the audience how many have used placemat ads, and how many could track an actual customer back to the placemats. Far less than 1% say that they have worked. But that doesn't mean they don't work at all. Maybe they remind a few people that you exist. But a very enterprising salesman sold ads for the restaurant right across the street. And I thought if this wold bring in people from anywhere..it would work right across the street. Nope. We had a run of either 3 months or 10,000 mats (I keep forgetting which) It's the same with advertising on bowling alley score boards, or in the newspaper on the page with 100 business card sized ads. I've never seen a result that can be tracked. Or...the grocery store receipts. Although I know two retailers that say they have worked. The niche would make a huge difference, I would think. |
Re: Has anyone ever tried placemat advertising before Claude, did you ever set up any sort of JV or cross promotion with the restaurant across the street? |
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Years ago, I was in a small plaza, and did a joint ad with the other businesses. It didn't bring in any extra business...but both joint ventures have been profitable. |
Re: Has anyone ever tried placemat advertising before are you still doing the post cards |
Re: Has anyone ever tried placemat advertising before You have to do a deep searching befor you start, and keep trying it. |
Re: Has anyone ever tried placemat advertising before The QR codes could definitely make this work. One thing you could do is say there's a high value coupon somewhere and they have to find it. You could also separately print up a limited-run batch of place mats that have a freebie of some sort, like a free dessert at that restaurant, or a free oil change down the street or whatever, and randomly insert the "winning" place mats. I don't know if there'd be any legal issues there, just some thoughts. Something else you can do is to sell enough spots to make it worthwhile to you, but keep enough open for you to test a variety of your own offers and see if you find any big winners. |
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