Has anyone ever tried placemat advertising before

by hademade 48 replies
I was just curious to know if anyone has ever tried placemat advertising before. I don't see any threads from this forum that deals with placemat advertising. It has gotten my interest recently when i saw the potential profit you could make. This one company had there placemat ad rates, and i calculated there ad price by all restaurants they are. It turns out they are making over 200k a year just on placemat advertising. But it seems like it is a lot of hassle to get that far. They have like 18 restaurants, which seems hard to acquire. But has anyone ever had any success doing this, i am thinking about doing this.
#offline marketing #advertising #placemat #resturant
Avatar of Unregistered
  • Profile picture of the author Aussieguy
    I did it as a young entrepreneur (I was about 20). It was a good effort for back then and I look back with fondness. It got me out there and walking into small businesses (retail) and talking with owners. I'm sure some of them advertised just to give the young guy a go, lol

    I'd absolutely never bother with it now, but it was a good experience at the time. I did 2 projects one each in 2 different cities.
  • Profile picture of the author MoneyMagnetMagnate
    That sounds like a MidasMan09 question...eh, Don? -
    • Profile picture of the author David Miller
      Just for the helluvit our firm did some placemat advertising. Completely worthless as a venue. From an advertising sales POV, it can only be sold as a branding mechanism, it does not function as a call to action.

      The problem resides in the fact that although you can say that to many advertisers, and they will nod their head in agreement about the importance of branding, when it's time to renew, they will tell you they didn't get a response. Making a living from advertising is all about renewals and residuals. Placemats are one time shot for the majority of advertisers.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
  • Profile picture of the author oda
    If a Placement isn't the best place for a QRcode then I'll eat a placemat.

    Go to any restaurant, people are staring into the distance, looking around.
    Put a few QRcodes in front of them and they will start zapping away like crazy.

    The restaurant owner should like the idea as the 15 minutes they spend zapping qr codes will make the waiting for food time pass faster.

    Why not make a random facebook app, qr code link to it and the diners may have a chance to win the meal free or 10% off or a free coke etc.


    Oda
    Signature
    Are You Missing Out on an Opportunity?
    AGED .COM Domains $37 Each or make offer from $9 Grab a Bargain HERE
    • Profile picture of the author hademade
      Originally Posted by oda View Post

      If a Placement isn't the best place for a QRcode then I'll eat a placemat.

      Go to any restaurant, people are staring into the distance, looking around.
      Put a few QRcodes in front of them and they will start zapping away like crazy.

      The restaurant owner should like the idea as the 15 minutes they spend zapping qr codes will make the waiting for food time pass faster.

      Why not make a random facebook app, qr code link to it and the diners may have a chance to win the meal free or 10% off or a free coke etc.


      Oda
      That sounds like a good idea, but i don't know anything about qr codes. I will have to learn more about qr codes first.
  • Profile picture of the author Tousen
    I did placemat advertising before 2 years and it worked great.
    • Profile picture of the author David Miller
      I wasn't attempting to dissuade...with QR codes it might very well make a big difference. I was only sharing my experience with it as a buyer and advertiser.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
  • Profile picture of the author infomaniacs
    I remember seeing something like this on ebay awhile ago, someone selling an info product on how to do this kind of business
  • Profile picture of the author Aussieguy
    I've actually done it (well okay, only twice), years ago. Made good money at the time.

    What are you looking for? Some pocket money? Sure, go ahead. A full time business? No. Unless maybe you're setting up a "Novelty Advertising" business and this will be one of many "fun and different" places you'll be advertising the businesses. In which case - maybe. You might find a real business in that from businesses who see the value in having their name in different types of places.

    Why not? Well, here's the thing. I don't know what it's like where you live, but even all those years ago (after it was out there in various cafes) I saw the writing on the wall - I could see that it just didn't look awesome for the cafe hosting the placemats. Incidentally, I found cafes to be the ones to take them on board.
    Again, I don't know where you are, but I'd find it very difficult to keep a straight face and go into a cafe suggesting that you'll give them free placemats with ads on them. Most cafes wouldn't have any placemats on them, because they're not a modern look. Could be different where you are.

    Maybe where you are you've got lots of eating places that go through lots of disposable placemats (like the paper placemats in McDonald's trays). If that's a common thing where you are, I'd suggest at least going that way. I was doing the laminated thing way back when....argh! lol I'm sure I had a few David Miller's advertising - business people that just wanted to give me a go.

    The free disposables may well work (esp. with modern twists of QR and the like) - after all, businesses advertise on the back of shopping dockets here!

    Keep thinking of different ideas and see how you go!
    • Profile picture of the author hademade
      Originally Posted by Aussieguy View Post

      I've actually done it (well okay, only twice), years ago. Made good money at the time.

      What are you looking for? Some pocket money? Sure, go ahead. A full time business? No. Unless maybe you're setting up a "Novelty Advertising" business and this will be one of many "fun and different" places you'll be advertising the businesses. In which case - maybe. You might find a real business in that from businesses who see the value in having their name in different types of places.

      Why not? Well, here's the thing. I don't know what it's like where you live, but even all those years ago (after it was out there in various cafes) I saw the writing on the wall - I could see that it just didn't look awesome for the cafe hosting the placemats. Incidentally, I found cafes to be the ones to take them on board.
      Again, I don't know where you are, but I'd find it very difficult to keep a straight face and go into a cafe suggesting that you'll give them free placemats with ads on them. Most cafes wouldn't have any placemats on them, because they're not a modern look. Could be different where you are.

      Maybe where you are you've got lots of eating places that go through lots of disposable placemats (like the paper placemats in McDonald's trays). If that's a common thing where you are, I'd suggest at least going that way. I was doing the laminated thing way back when....argh! lol I'm sure I had a few David Miller's advertising - business people that just wanted to give me a go.

      The free disposables may well work (esp. with modern twists of QR and the like) - after all, businesses advertise on the back of shopping dockets here!

      Keep thinking of different ideas and see how you go!
      So you think disposable placemats will be better, so you are thinking more of tray liner advertisements. But the thing is with this idea i would have to go to large corporations such as mcdonalds, burger king, etc instead of the smaller restaurants.
  • Profile picture of the author bob ross
    When I am pitching my giant postcard program, I get owners catching a flash of it sometimes and they always think it's a placemat, which doesn't usually go over to well until they realize what it really is.

    Anyways, I walk into a coin/antique dealer who I had been trying to pitch but was never open when I went before, and he saw it and got all excited.

    He thought it was a placemat and told me if he wasn't travelling around the country going to shows, he'd do it in a heartbeat. He said that he had done tons of placemat advertising and was always amazed at how much business he would get from them.

    He went on and on about how great placemat advertising is and told me that if I ever wanted to use him as a reference he would tell any business owner about his great results with it.

    I finally got the chance to tell him that my sample was a postcard sent in the mail, and he loved it obviously but he just kept right on gloating about how great placemat advertising was for him.


    I really never expected to hear that out of anyone.
    • Profile picture of the author mikeyman120
      Originally Posted by MoneyMagnetMagnate View Post

      That sounds like a MidasMan09 question...eh, Don? -
      Yes, and I think he would say to go into the business(diners, restaurants) and offer them free placemats. If they accept sell 12-15 ads per side of the placemat @ $500 an ad and let them know they will get at least a years exposure. So 30 ads times $500=$15,000.

      Get the placemats printed, not sure how many to give them, but even if its $1000 you make $14,000.

      Originally Posted by bob ross View Post

      I really never expected to hear that out of anyone.
      I went into staples to get my postcard(from your thread) samples printed and laminated. When I went in to pick them up the lady asked if I was in the placemat business. With the lamination they do look like placemats.
    • Profile picture of the author hademade
      Originally Posted by bob ross View Post

      When I am pitching my giant postcard program, I get owners catching a flash of it sometimes and they always think it's a placemat, which doesn't usually go over to well until they realize what it really is.

      Anyways, I walk into a coin/antique dealer who I had been trying to pitch but was never open when I went before, and he saw it and got all excited.

      He thought it was a placemat and told me if he wasn't travelling around the country going to shows, he'd do it in a heartbeat. He said that he had done tons of placemat advertising and was always amazed at how much business he would get from them.

      He went on and on about how great placemat advertising is and told me that if I ever wanted to use him as a reference he would tell any business owner about his great results with it.

      I finally got the chance to tell him that my sample was a postcard sent in the mail, and he loved it obviously but he just kept right on gloating about how great placemat advertising was for him.


      I really never expected to hear that out of anyone.
      I never heard about placemat advertising working good for anyone, but i guess it depends on the location and business. But i would need to test this to see how well it does, i think it could work in my location if i target the right businesses. I am also trying out your postcard method, i am still working on the mock-up for that. I think i should just stick with one method first instead of trying to do more than one thing at one time.
    • Profile picture of the author wywsave
      are you still doing the post cards
  • Profile picture of the author smartdept
    Yes, QR Codes on a placemat is brilliant!
    Signature
    I've made something genuinely revolutionary...

    It's A Database For Your Content With SERIOUS Distribution Power...

    It's called a SERVANT
  • Profile picture of the author MartinBuckley
    hademade and Everyone else,

    Yes, I have and I make good money with it to and I also make money selling ads on menus, you can get my FREE report "How To Make $2,200 Giving Away Free Ad Menus" on my website at: Niche Biz Ideas

    To your success,

    Martin
  • Profile picture of the author terip
    I've went to some restaurants that have these placemats before and majority of the companies advertising their products and/or services does seem to not return after their contract ends. The advertisements keep on changing whenever I revisit the restaurant. So I guess it doesn't work out for them.

Trending Topics