$67,500 In 3 Months The Easy Way From Customer Re-Activation

12 years ago

Good one, Ewen. I used to do this one for lawyers. "Update your Will" type letter to those in their Will's vault. For people dealing with attorneys, always remember they make their later life income from Wills because a large majority of people will assign their lawyer as an executor, which they get a percentage of the estate for. So they may only make $200 for a will set, but it can mean millions for them later in their practice.

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isee

12 years ago

Great tips Ewen, there are a multitude of sectors you can adopt the same method to with a bit of research.
Ian

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1 reply

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ewenmack

12 years ago

Originally Posted by isee

Great tips Ewen, there are a multitude of sectors you can adopt the same method to with a bit of research.
Ian

So right Ian!

John just gave Attorneys as a great one.

Once you have bought back past clients to them,
then you can do mailings for new clients.

Best,
Ewen

Thanks
1 reply

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sandalwood

12 years ago

Ewen,

What am I missing? If you send them a copy of the resurrect letter, what stops them from just sending it out. It seems to me you have some sort of stop gap procedure so they don't think this is your gift to them.

Don't get me wrong. I like your ingenuity and since it works, bravo. However, as I read the email it sounded like your intent was to give them the letter.

Thanks for your post.

Tom

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ewenmack

12 years ago

Originally Posted by sandalwood

Ewen,

What am I missing? If you send them a copy of the resurrect letter, what stops them from just sending it out. It seems to me you have some sort of stop gap procedure so they don't think this is your gift to them.

Don't get me wrong. I like your ingenuity and since it works, bravo. However, as I read the email it sounded like your intent was to give them the letter.

Thanks for your post.

Tom

Very good point Tom!

Send them the front half of the postcard.

They don't get the whole lot, just enough to know it's
about getting their old customers to come back.

And it's a big enough incentive to contact you

Best,
Ewen

Thanks

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Steve Solem

12 years ago

Originally Posted by sandalwood

Ewen,

What am I missing? If you send them a copy of the resurrect letter, what stops them from just sending it out. It seems to me you have some sort of stop gap procedure so they don't think this is your gift to them.

Don't get me wrong. I like your ingenuity and since it works, bravo. However, as I read the email it sounded like your intent was to give them the letter.

Thanks for your post.

Tom

Those are good points Tom, but given all that most small business owners have to deal with on a daily basis, I think given a choice of paying you $2 - $3 a letter to mail something out vs. having to pay their staff extra to print, address and stamp a few hundred or more letters or postcards themselves, most would probably choose to just pay you to take care of it all for them.

Most doctors that I know outsource billing and other tasks to people outside their offices, so while a few may want to tackle this on their own, I think most would be happy to pay someone to do this for them.

Cheers,

Steve

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ewenmack 12 years ago

Originally Posted by RentItNow

they get a percentage of the estate for. So they may only make $200 for a will set, but it can mean millions for them later in their practice.

Geez a percentage of the Estate, that's racketeering!

A great market to do mailings for then...thanks for that!

Best,
Ewen
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rolltide

12 years ago

this looks very similar to the "bob ross" method

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ewenmack 12 years ago

Originally Posted by rolltide

this looks very similar to the "bob ross" method

Yep it was the man himself, Bob Ross that sparked the idea...

just taken it a step further by having hugely successful mailers
to show prospects.

Best,
Ewen
- Thanks
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Richard Tunnah

12 years ago

Ewen,
This is what some of the big marketers are offering. I have a similar course I purchased from bob Serling. I am also aware that people like Jay Abraham use a customer re-activisation mailing campaign for clients. Most take an upfront retainer plus a percentage of the ongoing profits generated.
I've never tried to get clients it via email but I might give it a go based on your experience.

Rich

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1 reply

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ewenmack

12 years ago

Originally Posted by Richard Tunnah

Ewen,
This is what some of the big marketers are offering. I have a similar course I purchased from bob Serling. I am also aware that people like Jay Abraham use a customer re-activisation mailing campaign for clients. Most take an upfront retainer plus a percentage of the ongoing profits generated.
I've never tried to get clients it via email but I might give it a go based on your experience.

Rich

Hi Rich,

Does Bob Serling have new client acquisitions pre-tested mailers as well as re-activation mailers?

And many industry specific ones?

It was Bob Ross here on the forum, Bob Serling, as well as tested mailers I have here
that made it all fit together for me.

Best,
Ewen

Thanks
1 reply

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Richard Tunnah

12 years ago

Originally Posted by ewenmack

Hi Rich,

Does Bob Serling have new client acquisitions pre-tested mailers as well as re-activation mailers?

And many industry specific ones?

It was Bob Ross here on the forum, Bob Serling, as well as tested mailers I have here
that made it all fit together for me.

Best,
Ewen

Ewen,
Bob uses phone scripts to get your first few clients. He recommends approaching your friends or getting friends to refer your first business. Once you have a couple of businesses you are working with he does have a template mailer to expand your business.

Rich

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1 reply

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ewenmack

12 years ago

Originally Posted by Richard Tunnah

Ewen,
Bob uses phone scripts to get your first few clients. He recommends approaching your friends or getting friends to refer your first business. Once you have a couple of businesses you are working with he does have a template mailer to expand your business.

Rich

Thanks Rich.

I've since been contacted by a Bob Serling ready made ads and mailers buyer, saying that he was dissapointed because they are generic, not industry specific and had no roi numbers backing them up.

Best,
Ewen

Thanks
1 reply

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Richard Tunnah

12 years ago

Originally Posted by ewenmack

Thanks Rich.

I've since been contacted by a Bob Serling ready made ads and mailers buyer, saying that he was dissapointed because they are generic, not industry specific with hard roi numbers backing them up.

Best,
Ewen

Ewen,
Bob's mailers depend on you getting your own testimonials to kick it off. He recommends getting 3 testimonials from one local industry and then using these. I guess this is the sticking point for many as many know mailers work well especially when targeted and backed up with facts.

Rich

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ewenmack 12 years ago

Originally Posted by Richard Tunnah

Ewen,
I guess this is the sticking point for many as many know mailers work well especially when targeted and backed up with facts.

Rich

Yep, so true.

You become the 800lb gorilla in the room when you have outstanding results from campaigns
to show, when others are talking airy-fairy stuff.
- Thanks
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BillBert

12 years ago

I think this is a great idea. I have been doing something similar with success, however, I have a two pronged approach. I also make money from the postcard sales. The postcards start at $0.31 and go as high as $0.62 per card (Plus postage) for a custom designed card that you do yourself right from your computer. The company then prints and mails the card for you. For more details, have a look at the 3 minute video here www.amuletic.com as it is all explained. Great little program that nicely dovetails into my other marketing activities, IMHO. Thank

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ewenmack

12 years ago

Not the same Will, because there is something else put in
the envelope beside the letter.

Best,
Ewen

Originally Posted by BillBert

I think this is a great idea. I have been doing something similar with success, however, I have a two pronged approach. I also make money from the postcard sales. The postcards start at $0.31 and go as high as $0.62 per card (Plus postage) for a custom designed card that you do yourself right from your computer. The company then prints and mails the card for you. For more details, have a look at the 3 minute video here www.amuletic.com as it is all explained. Great little program that nicely dovetails into my other marketing activities, IMHO. Thank

Thanks
2 replies

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BillBert 12 years ago

Originally Posted by ewenmack

Not the same Will, because there is something else put in
the envelope beside the letter.

Best,
Ewen

Ewen,

I am very interested in learning more. How do I find out what else is placed in the envelope beside the letter?

Bob
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- midasman09 Banned 12 years ago
  
  Some years ago....I was at a Chamber of Comm luncheon and the guy sitting at the table with me owned a Ramada Inn.
  
  It was this time of year, February....and the topic was; "What kind of "Tourist Season" are we gonna have this year?"
  
  So...as the conversation went on...I got one of my "HOT Flashes". I was looking at the Ramada Inn owner and I asked;
  
  "Hey Doug!....I used 2 of your Complimentary Passes last weekend as a "Gift" for friends of mine AND...I watched as they filled in the REGISTRATION CARD and gave it back to the clerk. WHAT DO YOU DO WITH THOSE REGISTRATION CARDS?"
  
  He responded with; "Well....we put them in a Box and save them! We have a whole storage room filled with these boxes! Probably a few thousand of 'em"
  
  I came back with: "Holy Camoly! Why don't you send out Cards to Guests who've stayed here....telling them...if they stay for 2 nights, they get the 2nd night at half price!"....or...."Stay 2 nights and get 3rd night FREE!"
  
  The guy went BONKERS!
  
  He said he didn't have time to do this himself and, "Hey Don! Why don't YOU come over in the morning and we'll take a look at how many there are and how far back they go....and YOU can make me a Proposal for handling this!"
  
  So I did and....it turned into a NICE income....not only from his hotel but others in the area. (I was in a Resort town at the time).
  
  I'll betch this could be done NOW....in almost ANY town.
  
  Don Alm
  
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BillBert

12 years ago

Originally Posted by ewenmack

Not the same Will, because there is something else put in
the envelope beside the letter.

Best,
Ewen

Ewen,

With regard to using the services at www.amuletic.com I am referring to the mass mailing that will go out by the postcard company that you recommend.

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ewenmack

12 years ago

Originally Posted by BillBert

Ewen,

With regard to using the services at www.amuletic.com I am referring to the mass mailing that will go out by the postcard company that you recommend.

Thanks Bob.

I made a mistake in the original post in regard
to what was used to produce that $67,500
in 3 months.

The Auckland Chiro used a letter with something else inside it
and envelope.

My purpose of the original post was how Warriors can use that same concept with postcards for their clients.

What else was inside that letter has to remain a secret because I have a gentleman's agreement with another Warrior not to divulge it.

Best,
Ewen

Thanks
1 reply

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BillBert

12 years ago

Originally Posted by ewenmack

Thanks Bob.

I made a mistake in the original post in regard
to what was used to produce that $67,500
in 3 months.

The Auckland Chiro used a letter with something else inside it
and envelope.

My purpose of the original post was how Warriors can use that same concept with postcards for their clients.

What else was inside that letter has to remain a secret because I have a gentleman's agreement with another Warrior not to divulge it.

Best,
Ewen

HI Ewen,

No problem, I was just thinking that maybe I missed something. I wasn't sure where you were coming from... I thought maybe you were going to do a WSO or something with all the details. But now I see you were just relating an interesting story to help us get our creative juices flowing, which it has.

Thank you so much for sharing.

Bob

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ewenmack

12 years ago

Originally Posted by BillBert

HI Ewen,

No problem, I was just thinking that maybe I missed something. I wasn't sure where you were coming from... I thought maybe you were going to do a WSO or something with all the details. But now I see you were just relating an interesting story to help us get our creative juices flowing, which it has.

Thank you so much for sharing.

Bob

I now see where I may of caused confusion with letters and postcards.

Glad you bought it up.

And no, I'm not coming out with a WSO on the subject.

Best,
Ewen

Thanks

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Seantrepreneur

12 years ago

Love this stuff. I was actually thinking about doing something similar for a client we have right now. He has a service type business and says that direct mail doesn't work. That's because he has no marketing experience and wouldn't even know what the term "ad copy" means.

The tricky thing is I wanted to do it on a contingency type basis where I get a percentage of increase sales directly related to the mailing. Just need to figure out the tracking and contract for this type of service.

If I end up doing this I'll keep you guys informed!

Sean

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Steve Solem

12 years ago

Great posts Ewan!

If I remember correctly, there was a WSO here about doing this kind of thing about a year ago. Can't remember the details right now, but I'll post a link if I come across it.

In any event, reactivating past clients and continuing to sell more to existing clients is a great way to dramatically increase someone's business.

Cheers,

Steve

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ewenmack

12 years ago

I don't recall the WSO Steve.

I was going to post the actual letter and the item that went with it,
but another member has asked me not to do it, because he wanted to
use it as part of a WSO.

That's the beauty of having proven high roi mailings, you
simply plug them into another business and have a higher success
rate than if starting from scratch.

Best,
Ewen

Originally Posted by Steve Solem

Great posts Ewan!

If I remember correctly, there was a WSO here about doing this kind of thing about a year ago. Can't remember the details right now, but I'll post a link if I come across it.

In any event, reactivating past clients and continuing to sell more to existing clients is a great way to dramatically increase someone's business.

Cheers,

Steve

Thanks
2 replies

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Steve Solem

12 years ago

Originally Posted by ewenmack

I don't recall the WSO Steve.

I was going to post the actual letter and the item that went with it,
but another member has asked me not to do it, because he wanted to
use it as part of a WSO.

That's the beauty of having proven high roi mailings, you
simply plug them into another business and have a higher success
rate than if starting from scratch.

Best,
Ewen

This isn't the WSO I was thinking of earlier, but it is about reactivating past clients http://www.warriorforum.com/warrior-...s-anybody.html

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AmarieP

12 years ago

Originally Posted by ewenmack

I don't recall the WSO Steve.

I was going to post the actual letter and the item that went with it,
but another member has asked me not to do it, because he wanted to
use it as part of a WSO.

That's the beauty of having proven high roi mailings, you
simply plug them into another business and have a higher success
rate than if starting from scratch.

Best,
Ewen

Man I sure would have loved to see the letter used! That's a shame you can't share it. But if you can, you can pm me and I won't tell nobody

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Tiduslite8

12 years ago

well, I hope that you'll let us know when the WSO comes out, because I am very interested in seeing that letter.

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racso316

12 years ago

Awesome Ewen. Working with an old school traditional proven marketing strategy. It's crazy how many business owners have their lists collecting dust and don't do anything with it.

If they just knew how contacting them will create an inmense amount of profits with an asset they already have and without spending more money on advertising.

This can work also by the consultant collecting a fee and/or contingency based. There's no losing with this.

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RichardDin

12 years ago

but where to get those unreturned customers?

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Nathi Fakudze

12 years ago

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ronr

12 years ago

Ewen shares a good idea, asks nothing in return and you are complaining?

He just said he doesn't plan to come out with a WSO on this.

When you make a post sharing an idea you aren't under any obligation to share your whole business plan with other people. Take what other people are willing to share and do your own research to fill in the cracks.

Ron

Originally Posted by Bless5

I wish people would just give without expecting something in return...This had a potential to be a great thread but with some details witheld it doesnt really make an sense...Looks like the new trend for 2012, here on the forum, where people come up with this 'brilliant' ideas (teasers) and get everyone all pumped up and then decide to 'reveal all' in a WSO. Soft presell is what I call, Mods need to look into this asap!

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bobmcalister

12 years ago

well...dont know for sure ,yet I do know that I receive letters, not postcards, with something in it...ANY thing ...a mint, a chocolate heart, a bulky something ..that almost insures that the recepient opens the letter.

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ronr

12 years ago

I agree. I used to do this kind of stuff but it's been awhile. I did copywriting and had a few big scores but I got kind of burnt out on it. I always tried to get my clients to give good offers, include lumpy mail, make it fun but at times it was hard sell because they all want to look "professional." Instead they just look boring.

People like it when the offers they receive are fun or have something in them. I'm glad Ewen reminded me of them. I'm dusting off a few of my old campaigns and are going to run them with some of my current offline clients.

Ron

Originally Posted by bobmcalister

well...dont know for sure ,yet I do know that I receive letters, not postcards, with something in it...ANY thing ...a mint, a chocolate heart, a bulky something ..that almost insures that the recepient opens the letter.

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FormerWageSlave

12 years ago

What were your total charges to your client to do this for them?

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grrr...

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RobbieT

12 years ago

Great idea Ewen, thanks for the share

Take good care of those that you love

Robbie T

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BillBert

12 years ago

Is there anyone who has had good and continued success using this or a similar strategy?

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John Durham

12 years ago

This idea of customer reactivation is becoming very popular. Where can I find the bob ross wso?

Thanks

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Yogini

12 years ago

This gives me some new ideas as I had just been selling the booklets as a re-activation tool (for around 1.25 each) but now I see that I could include the mailing and make it around 2.25-2.50 and make a little on the mailing part- never thought of that! I would probably outsource that part. Also, the good thing about having something in an envelope (not sure what it is in terms of the post by Ewen), is that you can show them the item ahead of time.

Debbie

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Yogini

12 years ago

This may be the same approach type of letter that Ewen discussed as it is a chiropractor marketing technique using a boomerang letter to get patients to return:

Video Tip of the Week: The Boomerang Letter!

I think the costs may be a bit high per mailing. I try to keep mine closer to 1-1.50 including postage.

Debbie

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$67,500 In 3 Months The Easy Way From Customer Re-Activation

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