Hired A New Appointment Setter

25 replies
And it's making me think I should have just done it myself...

This is actually the 3rd appointment setter I've used... this is the first one who's offshore though...

I am not sure what the deal is... I use the same script I give them and avg about 2-3 appointments out of every 20 calls... but, I don't have time to set the appointments AND go on the appointments most of the time.

I have watched the newest hire in real time based on comments he's entering into a spreadsheet, and it's like he's not even trying.. or is doing something completely divergent from what I asked him to do.

Maybe he'll get lucky and score some appointments, he's got a bunch of leads to go... but I am not impressed so far... and this is rather upsetting to me. I am not sure how I could have made the process anymore clear to the person... they had great feedback, and it's all based on the Spangler method.

How long/how much $$ did it take you guys to find the right appointment setter?... or is it just better to do it all myself even though this is not entirely efficient at this point?
#appointment #hired #setter
  • Profile picture of the author MonteMichaels
    You should do it yourself, at least at first. Otherwise how are you really going to be able to coach them to become better? Not only that, but you will gain the experience to know that if you have a difficult time finding a caller later, then you can hop on the phones. You do not want to rely on one person in your business.
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    • Profile picture of the author HAdrian1239
      Originally Posted by MonteMichaels View Post

      You should do it yourself, at least at first. Otherwise how are you really going to be able to coach them to become better? Not only that, but you will gain the experience to know that if you have a difficult time finding a caller later, then you can hop on the phones. You do not want to rely on one person in your business.
      Hey Monte,

      Thanks for the feedback. Like I said, I have done it before which is how I know what I told him to do works... it's just not my fave thing, or the most efficient use of my time... since I can't outsource the appointments... (well, I could but I love that part and no one could establish a relationship with the owners like I could).... and the optimal call time is also the optimal meeting time for these business owners.

      He's managed to get 1 appointment out of 21 calls, which is not bad, I guess... but I usually do 2-3 in the same number of calls.

      The part that bothers me still is he seems to back down when they tell him "oh the owner is not in/doesn't come in" or whatever.

      I'll be reassessing his progress at the end of his lead set and we'll see. I'll follow up with the same list tomorrow, and also see what happens. He started calling at an odd time, which is outside of the optimal window because he "forgot" what I told him.

      Maybe I'm just being harsh, but I dunno.
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  • Profile picture of the author Stranger Danger
    Are you recording their calls? If not, you probably should.

    Skype (or any other VOIP solution) + Solicall (or any other free, third-party software solution) can be used to record calls for quality assurance purposes. Just remember, even though your rep is making calls from overseas, they must still abide by US law as a representative of your company - you are liable. (assuming you're in the US).
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  • Profile picture of the author MonteMichaels
    Cold calling is no ones favorite thing to do, that's for sure. I do agree the only way to really scale up is by being able to hire those processes out. Just make sure that you are still doing it yourself to keep your skills sharp.

    You probably will end up going through many more callers before you find the one or more that works well for you. In my experience as a telemarketing supervisor, we would continue to have a weekly group of at least 15 new hires in order to maintain 110 callers in the building. Lots of people can't handle doing it and would quit. So you have to keep enough cycling in to make sure that a few are good enough to make your quota.
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  • Profile picture of the author Stranger Danger
    How green is he? Maybe give him some time to assimilate. Truthfully, though, ... never mind, I won't get in to that.
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    • Profile picture of the author HAdrian1239
      He's apparently worked as an outbound/inbound account manager at Verizon and several other companies, but I'm not seeing it.... he backs down easily, and what I'm having him do is... fairly easy in the sense that there is no risk for the business owner and only a benefit of free publicity.

      He's still at 1 appointment.... he's got a bunch more calls to make... but if it were me, I'd be doing a bit more rooting around with the gatekeeper to find out what the deal is... instead of just accepting that "the owner never comes around."

      I'm a customer at many of these places (local) and so I may just stop in and see if I get the same story.....
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    • Profile picture of the author MonteMichaels
      Originally Posted by Stranger Danger View Post

      How green is he? Maybe give him some time to assimilate. Truthfully, though, ... never mind, I won't get in to that.
      That would be fine if you are paying him by the sale, but many people here cannot afford the time to devote the countless hours that it takes to turn a green pea into a seasoned vet.
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      • Profile picture of the author Stranger Danger
        Originally Posted by MonteMichaels View Post

        That would be fine if you are paying him by the sale, but many people here cannot afford the time to devote the countless hours that it takes to turn a green pea into a seasoned vet.
        I agree.

        However, you get what you pay for. Also, for all I know, his rep may have only been making calls for a day.
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        • Profile picture of the author MonteMichaels
          Originally Posted by Stranger Danger View Post

          I agree.

          However, you get what you pay for. Also, for all I know, his rep may have only been making calls for a day.
          I agree. That's why it's not very cost effective to try to hire telemarketers until you have the ability to be able to sustain them.

          There are too many people here that want to throw away a few hundred dollars when they do not know the first thing about telemarketing, much less managing a team of them.

          It takes much more than a few hundred dollars to be able to get a working team together that will perform. Most of those that do not have the experience should be looking at a sales manager as well.
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  • Profile picture of the author gotguanxi
    check my thread. I may well be your man.

    http://www.warriorforum.com/offline-...s-morning.html
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  • Profile picture of the author HAdrian1239
    I would love to pay per appointment (and plan on it once I get established revenue wise again) and have tried paying commission only (generous commissions with other bonuses) and with that latter attempt, found some of the laziest people on the planet who seem to think 20 dials a day is sufficient along with disappearing for days on end. Ugh.

    I just need to be cloned... (just kidding).
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  • Profile picture of the author HAdrian1239
    So, at the end of the day, he called 90 leads (well short of the 130 for the day we agreed on, and he didn't even say anything to me) and got 4 appointments.

    One of the appointments canceled on me once I followed up with them, which is kind of odd... and the other 3... well, they're later this week, so we'll see.

    I'll be following up with the list tomorrow or the next day, depending on if I go out and prospect face to face tomorrow or not.
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  • Profile picture of the author econnors
    Originally Posted by HAdrian1239 View Post

    And it's making me think I should have just done it myself...

    This is actually the 3rd appointment setter I've used... this is the first one who's offshore though...

    I am not sure what the deal is... I use the same script I give them and avg about 2-3 appointments out of every 20 calls... but, I don't have time to set the appointments AND go on the appointments most of the time.

    I have watched the newest hire in real time based on comments he's entering into a spreadsheet, and it's like he's not even trying.. or is doing something completely divergent from what I asked him to do.

    Maybe he'll get lucky and score some appointments, he's got a bunch of leads to go... but I am not impressed so far... and this is rather upsetting to me. I am not sure how I could have made the process anymore clear to the person... they had great feedback, and it's all based on the Spangler method.

    How long/how much $$ did it take you guys to find the right appointment setter?... or is it just better to do it all myself even though this is not entirely efficient at this point?
    What is he setting appointments for? And you're paying him for every sale you make - not per appointment? If so, he may not be very motivated...
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  • Profile picture of the author Stranger Danger
    I agree. Although my experience is lacking in this department, what you are saying makes sense. I also think that some things are going to be easier to sell, and easier to train for. Depending on how persistent you want your reps to be, though, is another matter.
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  • Profile picture of the author MonteMichaels
    For sure some things are easier to sell than others. At the old telemarketing building we did everything from selling cell phones, disney vacations, sears siding, insurance for their credit cards, and doing surveys for insurance agents.

    Of course the newer people started on the much easier surverys. I still remember my first day on the phones almost sixteen years ago now. I was nervous as hell and barely made it through the training as it was. Even though I was doing the easy surveys, I still had a manager listen to me and guide me through the process of a few weeks.

    It was not for another couple of months before I would catch on to it fast enough to be able to become a backup supervisor to help out when the supervisor had to run an errand or was sick.

    My whole point of the post is that it takes a lot more to managing cold callers than people think it does. Even if they have experience on the phones does not mean that they will not need to be taken by the hand and guided though your system. Many of the good callers could not manage themselves if someone is not watching over them.

    I did have a good friend that used to work with me for a while decide that she could make more money working at home telemarketing for a sales system. She was easily one of my best callers and was real sad to see her go, but it made sense. She was getting 50 bucks for each free trial of this sales system that she sent out, and it did not even require a credit card. She did great for a few days and made a sale an hour. It did not last.

    She found every excuse in the world possible to stay off of the phones and worked less and less everyday until she went days in between picking up the phone. It was not long before she was broke and asked me for her job back. She could have easily just gotten back on the phones and banged out more sales, but she knew better that she could not trust herself to keep working.

    Most TSRs are workers not entrepreneurs.
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    • Profile picture of the author Jay Rhome
      Originally Posted by MonteMichaels View Post

      My whole point of the post is that it takes a lot more to managing cold callers than people think it does. Even if they have experience on the phones does not mean that they will not need to be taken by the hand and guided though your system. Many of the good callers could not manage themselves if someone is not watching over them.
      I'm baffled that so many of you guys think you just hire somebody and bingo, **** gets done, people are competent, are as motivated as you are, etc.

      Did you get good as you are now in just a few hours?

      It takes time.

      And MOST people you'll hire won't be a fit for you. Whether it's personality, laziness, unreliability, lack of motivation, lack of chemistry between you, how you treat them and make them feel, etc.

      Do you close a sale on every cold call? Well don't expect to "close" on a good employee on a few hires, especially if you won't invest TIME at first on the training, and then on motivation and communication. And even then, good ones will leave too.

      Accept it and move on. Just like time invested in prospecting amounts to zero if you look at it on a case by case basis, it doesn't when you average it out with your sales. I mean no prospecting, no sales, right?

      Same thing with hiring. Many of the time invested is worth zero on a case by case basis, but will it be worth your time on average if for example 1 in 12 hired people work out for you for a few months? If so, realize it's a process. At first, it's added time and energy, but can be worth it if afterward it saves you time and energy.
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  • Profile picture of the author mojo1
    Adrian,

    Perhaps your script just needs a little tweaking.

    Are you willing to share your script for honest feedback here on the thread?
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    • Profile picture of the author HAdrian1239
      As I said re: the script, it's based off of the Spangler method in the Jobless Dad thread.

      I'm not against tweaking my setup, but I doubt seriously it's the script when... when I call I get one kind of result, and when the new hire calls I get another one entirely... that's all I'm saying.

      I canned him anyway this morning for inability to follow instructions and not being available (again) at a specified time. I will call myself, and put up another posting looking for someone.... I know it's going to be a long process... we'll see how things develop.
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  • Profile picture of the author Rus Sells
    I think you are expecting the same level of commitment from the telemarketer as you have towards your business and thus you might be harshly judging him/her.

    Take a step back and let things progress a little. See how many appointment you get out of 100 or 200 calls.

    Then go to those appointments and you'll learn very quickly if the telemarketer is worth anything or not.

    It REALLY hard to outsource such an important task and find people who will be as dedicated as you are to your own business.
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    • Profile picture of the author MonteMichaels
      Originally Posted by Rus Sells View Post

      I think you are expecting the same level of commitment from the telemarketer as you have towards your business and thus you might be harshly judging him/her.

      Take a step back and let things progress a little. See how many appointment you get out of 100 or 200 calls.

      Then go to those appointments and you'll learn very quickly if the telemarketer is worth anything or not.

      It REALLY hard to outsource such an important task and find people who will be as dedicated as you are to your own business.
      Right. These telemarketers are looking for a job, they do not give a darn about your business. Most are in it for the paycheck only.

      It's even harder if they are not within eyeshot to be able to make sure that they are doing their job. Even if you had a physical call center, the moment the supervisor walks away the TSRs tend to goof around.
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  • Profile picture of the author DoWhatWorks
    Do you give them a performance bonus, to incentivize them to set quality appointments? I remember, many moons ago, I worked for a mortgage broker during college and he gave us a bonus, for every re-fi that they closed, to the person who got the lead. It was a good idea because it forced us to focus on getting quality leads rather than lots of useless leads.

    -Terry

    Originally Posted by HAdrian1239 View Post

    And it's making me think I should have just done it myself...

    This is actually the 3rd appointment setter I've used... this is the first one who's offshore though...

    I am not sure what the deal is... I use the same script I give them and avg about 2-3 appointments out of every 20 calls... but, I don't have time to set the appointments AND go on the appointments most of the time.

    I have watched the newest hire in real time based on comments he's entering into a spreadsheet, and it's like he's not even trying.. or is doing something completely divergent from what I asked him to do.

    Maybe he'll get lucky and score some appointments, he's got a bunch of leads to go... but I am not impressed so far... and this is rather upsetting to me. I am not sure how I could have made the process anymore clear to the person... they had great feedback, and it's all based on the Spangler method.

    How long/how much $$ did it take you guys to find the right appointment setter?... or is it just better to do it all myself even though this is not entirely efficient at this point?
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    • Profile picture of the author HAdrian1239
      Originally Posted by DoWhatWorks View Post

      Do you give them a performance bonus, to incentivize them to set quality appointments? I remember, many moons ago, I worked for a mortgage broker during college and he gave us a bonus, for every re-fi that they closed, to the person who got the lead. It was a good idea because it forced us to focus on getting quality leads rather than lots of useless leads.

      -Terry
      Yea, I told him this would be an option based on the number of appointments he set and those that actually kept....but I don't think I will move forward with him beyond the test project (I did let him finish that, and he obviously will be paid)

      Just because, he showed me that he cannot follow simple instructions outside of the call flow (as far as when to set appointments, and how I need to be notified... all things that were clearly laid out and he went on record to state he understood...)

      I've got my first 3 appointments in the morning, and we'll see how those go.

      As for the others, you're probably right in that I am being a bit unfair in terms of judging him... someone who has no real connection to my business... I'll own that... but lack of ability to follow simple directions even outside of a script.. that will bother me every time whether I just hired the guy off the street green as they come, or whether it's someone I've known forever, and that's where I am now.
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  • Profile picture of the author Rus Sells
    See the problem is that many not all but many telemarketers will pretty much say just about anything to secure the appointment.

    This is where the trouble starts and you waste not only your time and money but the prospects time as well. Plus you look like a total idiot when the prospect is expecting something the telemarketer might have promised or said over the phone in order to secure the appointment.

    I know because I've been there and done that before with outsourced telemarketers.

    Your best bet is to have a script and insist that they follow it EXACTLY. This way you can have a base line to measure how effective it is and what results to expect.

    Also I'd put a clause in the agreement that if the script is deviated from in any fashion via a false claim or whatever and an appointment is secured, you don't pay for it.
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    • Profile picture of the author MonteMichaels
      Actually that would be a different telemarketer than the one that could care less about the job and is just looking for a paycheck.

      Those that will tell them anything that they want to hear to close the lead, or sale, are usually going to be the ones that either get paid per lead, or get a bonus per lead. They have much more motivation to lie to the prospect.

      Originally Posted by Rus Sells View Post

      See the problem is that many not all but many telemarketers will pretty much say just about anything to secure the appointment.

      This is where the trouble starts and you waste not only your time and money but the prospects time as well. Plus you look like a total idiot when the prospect is expecting something the telemarketer might have promised or said over the phone in order to secure the appointment.

      I know because I've been there and done that before with outsourced telemarketers.

      Your best bet is to have a script and insist that they follow it EXACTLY. This way you can have a base line to measure how effective it is and what results to expect.

      Also I'd put a clause in the agreement that if the script is deviated from in any fashion via a false claim or whatever and an appointment is secured, you don't pay for it.
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    • Profile picture of the author DoWhatWorks
      That's a really good idea Rus Sells: Putting in a clause that the lead will not be compensated if it is acquired under misinformation...I like that a lot! Some telemarketers will do anything they can just to get the lead. On the flip side of the coin, it should also be emphasized that we don't care about the number of leads but rather the quality of the leads. Of course, if you're paying someone by the hour, that can get a bit dicey. The compensation structure should definitely favor the acquisition of quality leads and exclude leads from payment, which do not meet the specific criteria laid out.

      -Terry


      Originally Posted by Rus Sells View Post

      See the problem is that many not all but many telemarketers will pretty much say just about anything to secure the appointment.

      This is where the trouble starts and you waste not only your time and money but the prospects time as well. Plus you look like a total idiot when the prospect is expecting something the telemarketer might have promised or said over the phone in order to secure the appointment.

      I know because I've been there and done that before with outsourced telemarketers.

      Your best bet is to have a script and insist that they follow it EXACTLY. This way you can have a base line to measure how effective it is and what results to expect.

      Also I'd put a clause in the agreement that if the script is deviated from in any fashion via a false claim or whatever and an appointment is secured, you don't pay for it.
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