The brain action filter... what's really stopping you...

I was thinking the previous week when talking with one of my coaching students, and although she has just started getting to the point where I have her contacting leads and trying to sign contracts, something came to me, and I thought I'd share it.

She's a BRILLIANT student - and even has forms, proposals, all kinds of things that she's put together herself. Yet, she's paying me to coach her, and although this had the chance of hurting my chance of keeping her as a coaching student, I felt the need to be honest and open with her, so I asked her:

"You seem quite motivated and smart as far as the details (forms, proposals, etc) and honestly, are more organized than I ever was at this point in my career... So how come you haven't actually landed a client yet, and more importantly, why do YOU think you need me to coach you?"

Basically her answer was this: "I know what to do, but I need someone to push me in the right direction and make me actually do it"

This is her brain action filter, at work. Her brain knows what to do, but it's filtering her actions, mostly out of fear. However, there's tons of reasons people might not actually take action, yet, fear is the most prevalent and likely.

Honestly - in this business - the only way to learn is to do. And that doesn't apply only to offline marketing, but the world in general, and any hobby or occupation that you take up.

Sports, games, relationships, life in general, becomes easier with experience and effort...

So here's my challenge to you: If you've been lurking these forums for XXX days and nights, reading method after method and are looking for that one perfect way that you want to start getting clients.... throw it all away. Erase it from your mind.

Nike said it best: Just do it.

1. Pick a niche from this list:

Chiropractors, doctors, dentists, roofers, plumbers, yard care, psychiatrists

2. Write down 10 businesses in the area

3. Call them all tomorrow

Literally, just do it. Is there the chance that you might not get a single client from it? Yeah... What's the chances that you don't learn a single practical piece of knowledge, especially the subconscious knowledge and second-nature experience that you'll need for long term success? Very, very low...

But, I didn't tell you what to say! Well... yeah, and that's on purpose. I can't predict how your personality is going to interact with leads and clients, so you need to discover that for yourself. Without me actually sitting down and talking to you about your personality, fears, strengths and weaknesses, I couldn't even start teling you what to say or do.

So just go do it. What's the worst that could happen? You land up where you are now, with more experience and a better chance at succeeding the next day? How terrible that might be

Best case scenario? You land your first client...

You'll be amazed what you're actually capable of sometimes... more importantly, how much more you know than you think you do.

You know what to do, but will you do it? Get control of your brain-action filter... and I bet that you start seeing more success than you thought possible.