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How do I find certain demographics

by aaronduder
7 replies
Hello,

I am in the insurance business and want to do a direct mail campaign but cannot find the data. I market to seniors turning 65 for medicare advantage products. I see a lot of people that are able to find the exact number of people and the exact address but I dont know how they are doing it. Any suggestions?

Thank you,

Aaron
#demographics #find
  • Profile picture of the author debml
    The easiest way is to buy a list. It is a very heavily penetrated market.
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  • Profile picture of the author WayneMoore
    There is vsarious facebook software about which could harvest 'friends' and give you an in that way? Not sure just how many seniors on facebook- but I imagine more than enough for you to make a decent amount of $$
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    • Profile picture of the author ewenmack
      AAron,

      Get Bob Ross's WSO on targeted mailings,
      because he provides the sources for those 65's you are after.

      Best,
      Ewen
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  • Profile picture of the author RentItNow
    There is a webboard where people place their lead lists for sale but for the life of me I do not remember the name or URL. Anyone? I bought a diabetic list from someone there before for cheap.

    <EDIT: Think this is it: http://www.leadbuyernetwork.com/forum.php >
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Krisz Rokk
    If you need high-quality information (demographics, digital maps etc.) you should check out the software RegioGraph. I used the tool while working on different projects at university. The software is provided by No. 1 Market Research Company in Europe: GfK.
    gfk-geomarketing.de/en/home.html
    Check it out, you might find some valuable information on their website (maybe some FREE stuff too
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    SYSTEMS Beat Random Guessing

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    • Profile picture of the author aaronduder
      Thank you all for the info I greatly appreciate it!
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  • Profile picture of the author Mr. Subtle
    Originally Posted by aaronduder View Post

    I am in the insurance business and want to do a direct mail campaign but cannot find the data. I market to seniors turning 65 for medicare advantage products. I see a lot of people that are able to find the exact number of people and the exact address but I dont know how they are doing it. Any suggestions?
    There are a number of "date of birth" lists out there. Here's one of them with 90,000,000 names that should keep you busy for awhile:
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