Critique my idea - SMS marketing for a law firm
They LOVED the idea of a mobile website, and will likely be among the first in their area to have this, which I think will help them a lot. I was thinking about reputation management to really help boost their Google ranking and generate a buzz for them, but I had this idea, which I think could be pretty cool - an SMS campaign.
I had been racking my brain trying to figure out how an attorney could do an SMS campaign - I mean, they aren't like the local pizza parlor that can give away a free appetizer to opt-ins, and advertise weekly deals, so my challenge was, how can a law firm benefit from an SMS campaign?
And I came up with this idea. Start an SMS/QR code campaign, where peoiple can text in "law" to 90210 or whatever, and possibly do a double opt in where they have to put in their email address too (capture leads two ways). The hook will be that the firm will give away an iPad every month from this list. The reason I think EVERY month is that you can help keep people on the list by having the possibility to win this, or maybe an iPod or two night hotel stay or something.
So, you have that part, but how can a law firm USE that list? Like I say, you can't really give away a free consultation or a free appetizer for coming in, so what does the law firm do to capitalize on a list from an SMS campaign?
What I came up with is....webinars! The law firm can do regular webinars and promote them to their list, do them on hot topics that would benefit them, like "the 5 biggest mistakes people make after being in an automobile accident" or the likes. AND, they could, and already do, have relationships with other professionals, like doctors, chiropractors, CPAs, and a ton of other people, who the law firm could bring in to do guest webinars regularly too, to stir up the topics.
What do you think?
It is unwise to trust all you read on the internet.
- Benjamin Franklin
It is unwise to trust all you read on the internet.
- Benjamin Franklin
It is unwise to trust all you read on the internet.
- Benjamin Franklin
It is unwise to trust all you read on the internet.
- Benjamin Franklin
Deliver Bigger.
It is unwise to trust all you read on the internet.
- Benjamin Franklin
It is unwise to trust all you read on the internet.
- Benjamin Franklin