I will contact large (500-1000 members) churches and tell them I will give them around 1,000 free church directories that have all the members numbers and addresses.
I make it clear that advertising will pay for the directories and I ask for a list of 50-75 businesses that the the church does business with already or that members are owners/employees of.
I then sell advertising to those businesses that will be placed inside the directory.
I have not hammered out the numbers but im sure that I would make a decent profit. Also, if I worked it correctly, I could get a good listing of addresses for future advertising.
These are my numbers so far, let me know if I am reaching too far for this.
I would have 25 targeted advertising spots to fill out of the 75 businesses.
I would charge 399.00 for a spot. If they all filled it would be $9,975. If I could get the thousand directories printed at $4 each I could pay for them and still make a $5,900 profit.
This is only a theory at the moment because I just started working it out recently so be gentle on the new guy, and thanks in advance.