What orange means to you

12 years ago

Convicted scam artists wearing orange jumpsuits and breaking out of prison to scam some more.

And sometimes ginger people...

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prostarprofitsdotcom 12 years ago

LOL, I guess that true of orange too
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- Ltespd 12 years ago
  
  I think of Autumn, Pumpkin pie and Thanksgiving.
  
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iAmNameLess

12 years ago

I think red increases conversions... blue makes them view you as more of an authority. I think orange gives people a sense of worry and anxiety. I wouldn't be surprised if that were true though, there are a lot of different thoughts on colors in marketing.

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jiyaadnaeem 12 years ago

I think of Orange and I think of energy. This may be because I picture either vitamin C, or the nickelodeon logo from back in the day!
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prostarprofitsdotcom

12 years ago

Originally Posted by iAmNameLess

I think red increases conversions... blue makes them view you as more of an authority. I think orange gives people a sense of worry and anxiety. I wouldn't be surprised if that were true though, there are a lot of different thoughts on colors in marketing.

Very true, all of us as successful marketer know we need to test before we do anything. I only start the research I have found.

Check out Louis Cheskins "Why People Buy"

Which states:
If you use the color blue this increase sales 11-15%
With orange people feel you are more affordable
Using a crest as you company logo build trust

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Intermission

12 years ago

It just happens to be my favorite color and without realizing it, when designing one of my own sites, I tend to choose colors from the orange pallette every time ...

On other sites I have noticed the orange usually stands out because it isn't an otherwise commonly used color.

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kirbymarketingconcierge

12 years ago

I just did a sales script and highlighted tone, how to say it, etc.., with colors of the words and sentences.

from searching online, I found these (below) were consistent (but not much real research on "color wavelength to brain state" influence):

Orange - Physical Security & Comfort
Red- physical courage, taking risks, stimulation
blue- calming
black - authority,power, strength
purple - respect
pink - love
green - peace of mind, balance
yellow -happiness

may the colors be with you

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prostarprofitsdotcom

12 years ago

Originally Posted by kirbymarketingconcierge

I just did a sales script and highlighted tone, how to say it, etc.., with colors of the words and sentences.

from searching online, I found these (below) were consistent (but not much real research on "color wavelength to brain state" influence):

Orange - Physical Security & Comfort
Red- physical courage, taking risks, stimulation
blue- calming
black - authority,power, strength
purple - respect
pink - love
green - peace of mind, balance
yellow -happiness

may the colors be with you

Thanks for the feed back =)

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Jerry McGough 12 years ago

I would think orange conveys caution and/or warning.
That's how it's primarily used....
I'm a sign maker though.....I probably notice that use more.
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- David Miller 12 years ago
  
  I'm allergic to citrus. Just sayin'
  
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  somacorellc 12 years ago
  
  Originally Posted by David Miller
  
  I'm allergic to citrus. Just sayin'
  
  Don't be so meloncholy.
  
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  kirbymarketingconcierge 12 years ago
  
  Originally Posted by David Miller
  
  I'm allergic to citrus. Just sayin'
  
  Ironically "old blue eyes" didn't wear brown suits I think.
  
  IBM - the Big Blue
  
  you walk into a clothing store. who has more credibility.
  A salesmen in a brown suit ...or a blue or black one????
  
  could be how much to.
  
  blue is to be calm, but too much and you can get depressed.
  
  it is important but not crucial to consider since were all here
  focused on the "color of money".
  
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  512 Designs 12 years ago
  
  I think you guys are putting way too much thought into this and Paypal uses orange because it's easier to find on your screen.
  
  Mike
  
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  kirbymarketingconcierge 12 years ago
  
  Originally Posted by 512 Designs
  
  I think you guys are putting way too much thought into this and Paypal uses orange because it's easier to find on your screen.
  
  Mike
  
  What! now I'm seeing Red!!
  
  can't I guy over think with Psychobabble.
  
  maybe your green with envy!???
  
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  512 Designs 12 years ago
  
  Originally Posted by kirbymarketingconcierge
  
  What! now I'm seeing Red!!
  
  can't I guy over think with Psychobabble.
  
  maybe your green with envy!???
  
  You can say I'm green with envy....just don't call me a yellow belly. :p
  
  Mike
  
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reactiontm

12 years ago

[The Cheskin firm has found that when you use the color orange in your prices people view you as more affordable. ]

And were these actual buyers or focus group types?

They were buying a product, or a service?

A product, or a brand?

At what price point?

Yeah, I gues I'll go EXCLUSIVELY with orange.

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prostarprofitsdotcom

12 years ago

Originally Posted by reactiontm

[The Cheskin firm has found that when you use the color orange in your prices people view you as more affordable. ]

And were these actual buyers or focus group types?

They were buying a product, or a service?

A product, or a brand?

At what price point?

Yeah, I gues I'll go EXCLUSIVELY with orange.

These were people who bought many focus groups you can only find what is conscious they wanted to know the subconscious.

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terip

12 years ago

I think it just depends on the layout of the website and the compatibility of the colors. Just saying.

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Krisz Rokk

12 years ago

Orange = colour of my favourite soccer team, The Netherlands

GfK - Europe's No. 1 market research company uses orange GfK Group

This is what I found on wikipedia about the colour orange:
1) Web colour orange, defined as FFA500, is the only named colour defined in CSS that is not also defined in HTML 4.01.
2) The complementary colour of orange is blue.
3) In the United States and Canada, orange regalia is associated with the field of engineering.
4) Orange can also be associated with colleges.
5) In the sport of baseball some foul poles are orange, but only one in Major League Baseball, belonging to the New York Mets at their home ballpark Citi Field (and previously, Shea Stadium). 6) Orange is a team colour for a number of professional sports teams.
7) The saffron stripe in the flag of India signifies courage, sacrifice and the spirit of renunciation.
8) Orange is the national colour of the Netherlands
etc.

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Green Diamond

12 years ago

Orange means attentions!
In a psychology book I have red about that.

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tryinhere

12 years ago

I am surprised no one has mentioned orange = the 1970's

YouTube - Broadcast Yourself.

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cpadualcore

12 years ago

Orange seems like a buyer's color just as number 7 is praised as buyers digit, lol.

personally, I have more tendency to click the order button if its in orange color. no idea why

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ronaldmd

12 years ago

This thread makes me curious and makes me want to test the difference. I'll test using the same product and the same sales page with different buy now button color. After quite some time, I'll count the average earning of each buy now button color. Wish me luck!

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What orange means to you

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