Any Media Buying Experts here?
I'm trying to figure out how much it would cost to run a quarter page ad in the Sunday edition of the New York Times.
The ad would be a quarter page, which is 31.5" column inches. It would run in first section (somewhere between pages 2 and 14). It's for a consumer product you would order online or call (no retail store).
I went to the Times Media Kit website, figured out the contract column inches (31.5"), but then got lost with all the options and choices. Way more complicated than I thought.
Much appreciated for any help.
Thanks,
James