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Guarantee your referral flow

by MaxwellB
3 replies
I mentioned this in a different post but I think it's an idea worth mentioning.

Referrals are always going to be the best form of lead. However no matter what you can never really rely on getting them consistently from any client.

One way to at least help you ensure that you do get them more consistently than not is to talk about referrals before you actually close the deal.

"Joe, one thing I always like to talk to people about before I work for them is how much I value being introduced to others so I can help them (add in here what you do/are going to do for the client), WHEN you are completely satisfied with my skills and the work I've done would you be willing to introduce me to 2 other business owners you know who would benefit from the same service?"

Then go a step further and include it in any contracts you have.

This will help you to have a more steady flow of referrals.
#flow #guarantee #referral
  • Profile picture of the author junioreality
    That was a great tip Maxwell. Also, if your referral sees you offering a good commission on top of your proven work, they will be highly motivated to send you leads. I think the best referrals are those that already offer services to business owners.
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  • Profile picture of the author katjapalmu
    Great tip, thanks for sharing
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  • Profile picture of the author racso316
    Originally Posted by MaxwellB View Post

    "Joe, one thing I always like to talk to people about before I work for them is how much I value being introduced to others so I can help them (add in here what you do/are going to do for the client), WHEN you are completely satisfied with my skills and the work I've done would you be willing to introduce me to 2 other business owners you know who would benefit from the same service?"

    Agreed. Go even further though and send "thank you" notes while working on his project.

    Then when you've reached the deadline and delivered and hopefully over-delivered remind him about the referrals.

    Provide him with an incentive so he's progressive about it. For example, find out the LTV of your clients and according to that figure maybe you can offer him 1 month for free per referral, if you know on average you'll have a client for 1 or 2 years.

    So if you charge $1k a month per client and on average you know a client will stay with you for 2 years = $24k. You know you can afford to give him $1k per referral, since he'll be bringing you a potential $24k client himself.

    Would you spend $1k to get $24k? I'm sure you would.

    And the cycle goes on and on, if you have your referral system in place.

    Or tell them that you appreciate his business and working with him and you would like to have people like-minded people as clients as well. So because you enjoy working with him, for your own selfish reasons, you would appreciate it if he sends you more people he knows. Always with an incentive to the referrer and a discount to the referral (preferably coming from the referrer). Or any type of premium you could think about.
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