Need Advice On Promotion of My Website

I would recommend to start forum posting on travel forums about it. You will get targeted traffic from those forums for sure.

Be sure to get an onpage optimization and offpage optimization. To get a traffic for your website, make sure to post a quality and catchy content.

Hi Anne

A few tips on getting help. First of all your website address is essential when looking for help about the website, I had to look you up on whois before I could take a look to see what your current situation is.

Secondly, give your site a chance to get indexed in the search engines, the domain was only registered on 5th February and Google has so far indexed 6 pages plus your flash menu. Not a bad start, you won't get results overnight from just basic submissions.

You are entering an extremely competitive market up against some major corporate players in both the travel and price comparison markets.

I see that you are using a 'white-labelled' travel search engine to access flight and hotel data which is presented to the visitor via a frameset or iframe depending on content. None of this content shows up in the source code of your page which is read by the search engine spiders. Don't worry if this sounds too 'techie' ('cos it is!) but it means that there is very little 'Google friendly' content available on your website.

You will need to provide a lot of additional travel and hotel related content before the search engines will take much notice of you. One way would be to attach a travel blog to the website and fill it with related content, invite traveller reviews by starting off with some of your own.

You will also need some major links from authority sites in the travel/hotel industry, packages from Fiverr just don't cut it with this level of competition.

The suggestion from denmurch about travel forum posting is good but it will need to be done consistently to get more than a trickle of traffic. The same advice applies to travel blogs, add some good useful content via comments on articles to establish your credentials then look for guest blogging opportunities to establish yourself as a travel authority.

So far all the advice has been about online marketing, but you posted to the offline marketing section so here are some offline techniques. You mentioned posting to US classifieds but you are based in Oz! The US market is massively competitive so why not start off by building your presence in your home market, this should be easier and any success you achieve will give you a global search engine boost as well as a local one. Being UK based I have used this technique with considerable success.

Push out a few press releases to the Aussie media about you taking on the global travel giants and pointing out how you are better placed to deliver good travel info to your fellow Australians. See if you can land some interviews with local TV/radio travel shows on the back of this PR. This should start off a flow of traffic to the website. Follow up with campaigns on Twitter, Facebook, MySpace etc. Again targeting the Antipodean market. Get professional PR and Social Media help if you need it.

But get your content in place before you start so the site wows the media folk when they take a look at it.

Basically start with a focus on where you can make a difference and build from there.

Good luck with it.

John