Business Directory gets 40% response from direct mail
In this mailer, notice what he is prepared to give up to get a client...
that is a valuable lesson.
Once you, like he did, know what a client is going to be
paying you over a period of time,
then you think in terms in what you are prepared to give to get that client.
We are in the business of buying clients and making sure
they stay and spend for the long term.
O.K. here's the letter which is very dated, in Internet years,
back in the late 90's.
Very relevant today because it got a 40% response
at a time when most business owners didn't see the value of the Internet
in their business, like they do today.
So here it is...
Dear [name]
I've included a toy dinosaur with this letter to stress a point.
If you're not using the Internet to promote your business, you'll soon be extinct.
You've probably considered using the Internet before now, or maybe you've got
a Web site that's not getting you results. But there is a way to generate business using the Internet.
The Mitchell Financial Directory is one of the leading directories of it's kind in Australia. With quality, up-to-date information and resources such as banner advertisements and financial calculators, it's no wonder we get more than 400,000 "hits" each month!
By using powerful layouts and well-written copy, we can create Web sites far more effective than you'd ever imagined possible.
You'll be amazed by the results. Like the Brisbane firm who picked up more than 50 new clients as a result of their Mitchell Financial Directory listing.
I've seen companies just like yours achieve these kind of results, time and time again.
Don't make your decision now. I'll call you in a couple of days to arrange a suitable time when we can meet, so I can explain our services in more depth.
Barry Mitchell
National Marketing Manager
Mitchell Financial Directory
P.S. We're also offering free Internet training for anyone who books an appointment in the next 17 days.
Here we teach you how to "surf the net," send and receive e-mails, and find sites of interest.
This training, normally valued at $80, will have you up-to-date with the Internet in no time.
P.P.S. As a special introductory offer we are giving away a free modem to any client who joins our Directory during the month of February. This modem would normally cost you $209 but will be yours free if you decided to sign up.
---------------------------------------------------------------------------------
Best,
Ewen
P.S. Watch out for the mailer for a home renovator that got a 209 to 1 return on his investment.
that is a valuable lesson.
Once you, like he did, know what a client is going to be
paying you over a period of time,
then you think in terms in what you are prepared to give to get that client.
We are in the business of buying clients and making sure
they stay and spend for the long term.
O.K. here's the letter which is very dated, in Internet years,
back in the late 90's.
Very relevant today because it got a 40% response
at a time when most business owners didn't see the value of the Internet
in their business, like they do today.
So here it is...
Dear [name]
I've included a toy dinosaur with this letter to stress a point.
If you're not using the Internet to promote your business, you'll soon be extinct.
You've probably considered using the Internet before now, or maybe you've got
a Web site that's not getting you results. But there is a way to generate business using the Internet.
The Mitchell Financial Directory is one of the leading directories of it's kind in Australia. With quality, up-to-date information and resources such as banner advertisements and financial calculators, it's no wonder we get more than 400,000 "hits" each month!
By using powerful layouts and well-written copy, we can create Web sites far more effective than you'd ever imagined possible.
You'll be amazed by the results. Like the Brisbane firm who picked up more than 50 new clients as a result of their Mitchell Financial Directory listing.
I've seen companies just like yours achieve these kind of results, time and time again.
Don't make your decision now. I'll call you in a couple of days to arrange a suitable time when we can meet, so I can explain our services in more depth.
Barry Mitchell
National Marketing Manager
Mitchell Financial Directory
P.S. We're also offering free Internet training for anyone who books an appointment in the next 17 days.
Here we teach you how to "surf the net," send and receive e-mails, and find sites of interest.
This training, normally valued at $80, will have you up-to-date with the Internet in no time.
P.P.S. As a special introductory offer we are giving away a free modem to any client who joins our Directory during the month of February. This modem would normally cost you $209 but will be yours free if you decided to sign up.
---------------------------------------------------------------------------------
Best,
Ewen
P.S. Watch out for the mailer for a home renovator that got a 209 to 1 return on his investment.
Deliver Bigger.
I like to Participate in Communities ........