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legal for seo service

by dkbiz92
5 replies
for all the people offering seo services to clients. how to do protect yourself legally? do you have the client sign an agreement or a contract or do you just have them purchase the service and start working. please only respond if you are sucessfully offering online marketing services as a legitimate business
#legal #seo #service
  • Profile picture of the author Bredfan
    Hi -

    Okay - first and foremost... I am not a lawyer. I have not had a lawyer examine this. This in no way should be considered legal advice. What I show you below is an example and conversation piece only.

    Now, with all the requisite legal proceedings out of the way...

    For a long time - about 3 years - I had a longish Service Agreement. This agreement was about 3 pages in a 9 point font. I "borrowed" most of it from a major web services company I used to work for. It had all the right language about ownership, warranties, limitation of liability, etc.

    ABout 6 months ago, I changed everything.

    Here's why... I realized that most of the time, I could close prospects in one face to face meeting, but not with a 3 page contract. After a phone call, some email back and forth, by the time we meet face to face, they're ready to close. A long legal-laden service agreement is awful for a quick close.

    So, I created a 1 page order form, with everything on it. The top half shows all my services (2 flavors of SEO, 2 flavors of local SEO, PPC, Social Media Package, hourly consulting).

    The bottom 1/8 has a place for credit card information and a signature line.

    Between, I have my terms. I copied this exactly from my order form - here are my terms:

    By signing below you authorize-----to use the below credit card information for billing for various Internet marketing services indicated above. Billing will only occur for services specified herein. All service descriptions and features are listed and maintained at www.mydomain.com.

    YOU AGREE THAT YOU AND/OR YOUR ORGANIZATION OR COMPANY WILL NOT TAKE ANY ACTION, LEGAL OR OTHERWISE, WHICH RESULTS IN A CLAIM THAT AMOUNTS TO A VALUE MORE THAN THE AMOUNT BILLED FOR SERVICES.

    YOU AGREE THAT YOUR USE OF OUR SERVICE(S) IS SOLELY AT YOUR OWN RISK. -------------- EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT, AND ANY AMOUNT OR TYPE OF INTERNET TRAFFIC, WEBSITE VISITORS, OR NEW CUSTOMERS OF ANY KIND.

    YOU AGREE THAT --------------- ENTIRE LIABILITY, AND YOUR EXCLUSIVE REMEDY, IN LAW, IN EQUITY, OR OTHERWISE, WITH RESPECT TO ANY --------------- SERVICE(S) PROVIDED UNDER THIS AGREEMENT AND/OR FOR ANY BREACH OF THIS AGREEMENT IS SOLELY LIMITED TO THE AMOUNT YOU PAID FOR SUCH SERVICE(S) DURING THE TERM OF THIS AGREEMENT. This includes loss or liability resulting from your web site not appearing at all or not appearing sufficiently in any search engine including but not limited to Google or Yahoo!, or Bing.

    --------------- – agrees to deliver service(s) using industry best practices and with a best effort.
    Use it at your own risk!

    But I hope this gets you thinking.

    Also - for web design.... something that sets me apart from many larger design shops is that I include a blurb about ownership. I make no claim to any textm images, files, any aspect of the site. once the final approval is given and payment processed, the customer owns it all. Some web design shops hold sites hostage and it bugs me. :-)

    Last - if anyone wants a copy of my one pager, PM me...
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  • Profile picture of the author redcell1
    Yeah you get a contract that is bulletproof. Most contracts on WF might not be enforcable in your state/country. Get an attorney who can write something up that will protect you from anything. // From someone who really does do offline marketing.
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    Just here to see the shenanigans.

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  • Profile picture of the author Green Moon
    You need a contract to limit your liability. Most of the phrasing of the example is Bredfan's post is pretty standard, but you should get an attorney in your jurisdiction to make sure that the wording meets the legal requirements where you are doing business.
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    • Profile picture of the author andyrobin3
      there are many rules comes black hat and white hat seo as well as yellow hat. Some webmaster's are use technique of black hat seo to getting results are so quickly while google not get proper, when their weakness catches by Google, they are get out from results in search engines.
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  • Profile picture of the author adumpaul
    Web Fly Software is one of the best SEO company in India,webflysoftware are committed to deliver high standard and affordable web solutions involving an advanced approach together with years of experience and expertise. Webflysoftware provides unique SEO methodology makes deliver results to customers beyond their expectation.
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