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On Avg. How much competition is in your area?

by prodigy1290
16 replies
I googled "area SEO" and there's about 7 other SEO business in my area. I'm debating whether to offer my services here or to target another area. blah. How do you guys deal with local competition because now i'm thinking they have already hit my city hard. Thanks.
#area #avg #competition
  • Profile picture of the author David Miller
    The only business you'll find that has no competition is going to be a business that isn't worth operating.

    Competition is an indication that there is a market for what it is you want to do. If you were to examine this forum in a certain way, you could draw the conclusion that everyone is marketing SEO in one form or another.

    That tells me that there's a whole mess-o-optimizin' to be done!

    Not to mention that it can be marketed in virtually limitless methods, I can't help but wonder if you're just trying to up your post count.
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    • Profile picture of the author prodigy1290
      Originally Posted by David Miller View Post

      The only business you'll find that has no competition is going to be a business that isn't worth operating.

      Competition is an indication that there is a market for what it is you want to do. If you were to examine this forum in a certain way, you could draw the conclusion that everyone is marketing SEO in one form or another.

      That tells me that there's a whole mess-o-optimizin' to be done!

      Not to mention that it can be marketed in virtually limitless methods, I can't help but wonder if you're just trying to up your post count.
      no, not trying to get my post count up. I was just wondering. And I tottaly agree with you. I'm pretty much in the stage of whether or not to dive into the OM market. I have done niche sites in the past, but want a better business plan than that.
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  • Profile picture of the author rbecklund
    7? I was talking to an SEO client of ours and he was amazed at how many companies we compete against for SEO business. I don't consider other SEO companies competition really, we just do our own thing and try to keep our clients happy.
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    • Profile picture of the author los s
      Originally Posted by rbecklund View Post

      7? I was talking to an SEO client of ours and he was amazed at how many companies we compete against for SEO business. I don't consider other SEO companies competition really, we just do our own thing and try to keep our clients happy.
      i agree . we dont even call ourselves an SEO company. Instead we are a branding agency and people see it as a totally different thing. Its all about positioning.
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  • Profile picture of the author Surfer Liu
    There is fierce competition in my area. But we do not only consider how fierce it is, we have to consider one solution to stand out ourselves.
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  • Profile picture of the author Chris Cho
    Google "Philadelphia SEO" and you'll find us #1. We're competing with 2 of the biggest SEO companies in America. It's a very competitive keyword but most SEO companies don't really focus too much on their keywords anyways.

    Btw, it's a poor mentality to think that you're competitor already hit the city hard. Maybe they did the pre-sell and it's your time to differentiate from them and do the closing.

    Plus look at it this way... if you do direct mailing and have your guys knocking on every business owner's door, you already stand out.

    My mentality is Genghis Khan took over the whole world. Is it that hard to take over your city? Not even as a mayor but just as a SEO company?

    haha really think about that. Hope that helps. =)

    Originally Posted by prodigy1290 View Post

    I googled "area SEO" and there's about 7 other SEO business in my area. I'm debating whether to offer my services here or to target another area. blah. How do you guys deal with local competition because now i'm thinking they have already hit my city hard. Thanks.
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    • Profile picture of the author NowMadam
      Originally Posted by Chris Cho View Post

      Google "Philadelphia SEO" and you'll find us #1.
      Just a heads up:
      • Your competitors may be stealing all your potential customers from right under you, without you even knowing…
      • Your competitors may be stealing all your potential customers from right under you, without you even knowing…
      • You may be blowing your marketing budget instead on less-effective and outdated methods, such as yellow pages and newspaper advertising which are low in ROI and hard to track…
      Also:
      "Is Your Business Cashing In On The Full Potential Google Search?"
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  • Profile picture of the author reninter
    Exactly I don't have that much of idea about my competitors. Like to inform I'm doing garment business so I have almost several hundreds
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  • Profile picture of the author Ashley C
    It could be a good idea to narrow down to even more specific areas locally. I live in a small city, so it's pretty tricky for me to do that, and I have a fair bit of competition. However, you'd be surprised at just how ineffective most businesses are at reaching out to local businesses...
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  • Profile picture of the author Dexx
    If you've properly positioned yourself...you'll never have competition.

    Always aim to make it an Apples to Oranges comparison.

    Then you can charge a premium and prospects will rush to pay it.

    Cheers,

    ~Dexx
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  • Profile picture of the author rbecklund
    I'm discovering that if you differentiate yourself as a company that cares about your clients and doesn't over charge them there is a lot of work to be had.
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    • Profile picture of the author RobbieT
      Originally Posted by rbecklund View Post

      I'm discovering that if you differentiate yourself as a company that cares about your clients and doesn't over charge them there is a lot of work to be had.
      Hmm, that about nails it.

      If you are able to turn the problem upside down and look at it from the clients WIIFM point of view eg. (what can I do for the client, how do I solve their problems) rather than what can the client to for me ($$'s) then you will get lots of referrals = lots of clients = problem solved.

      los s has an excellent suggestion where they are a Branding Agency not a SEO Marketing Co. What a good idea.

      Take good care of those that you love.

      Robbie T
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  • Profile picture of the author Hugh
    How to avoid the "Competition Problem?"
    Sell packages. Create three packages (at three price points) that no-one
    else can offer. Then offer a choice. Good - Better - Best. Ad a wrinkle that
    no other SEO service can offer. Silver - Gold - Platinum.

    Hugh
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  • Profile picture of the author AllThingsLuxury
    Lots of competition.
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  • Profile picture of the author xypoon
    Its very hard to pierce through the competition especially when you are starting. You have to invest and take risks.
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  • Profile picture of the author digichik
    Never ever worry about your competition. They may or may not know what they are doing. They may have contacted every business in your city and been rejected by 97% of them. Now, you may call on all of those same business and close 50% of them.

    Keep in mind, the business owner may like your personality better, may like the way you presented your services better, may have had major changes in their business and are now ready to have SEO done, may have just received some good personal news and will now 'give you the time of day'. There are just too many external variables.

    Just do what you do and pretend the competition doesn't even exist, because they don't, there is only one you! Go for it!
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