What do you Charge for Mobile Website Design?

20 replies
Its Wordpress. Client already purchased a mobile theme in Themeforest. I build in wp all the time but I have NEVER had anyone ask for a mobile version yet. He will be adding his own content. I normally charge between 500 and $600 for 5 pages on a wp theme. Please send suggestions .Also what do you call the NON Mobile version...is it a desktop website?
#charge #design #mobile #website
  • Profile picture of the author JoshP
    I charge $500 for mobile website design. I refer to the standard website as the desktop version.
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  • Profile picture of the author Eddie Spangler
    Think you will get a range of people who will tell you stuff from free to a couple thousand dollars. Just curious .What do you think is a fair price?
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  • Profile picture of the author amulektwo
    Fair price for a mobile website would actually depends on the budget, if they cant pay $500-$600 then ask them how much would their budget would be, and then negotiate and meet half way. SO both of you is satisfied.
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  • Profile picture of the author obin94
    I charge $500 for mobile sites and use wp mobile pro which is super fast and easy.
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    • Profile picture of the author conquest97
      Originally Posted by obin94 View Post

      I charge $500 for mobile sites and use wp mobile pro which is super fast and easy.
      Where are you hosting your WP Mobile Pro Sites?
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  • Profile picture of the author robgee123
    I would give them a great deal & up-sell mobile SEO QR marketing, text marketing etc...

    Good Luck
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    • Profile picture of the author los s
      i charge 500-900 dependig what package they get .
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      • Profile picture of the author wings2341
        My sales guys have been running into problems selling to businesses less than 1 million in revenue. We have 3 packages going from 500, 750 , and 1000. Were giving them commission based on sales. The higher the price of the package the greater commission but were mostly netting 500 on each sale. We give away free hosting for a year.

        I think I'm goign to reduce my price point to 100 dollars upfront and 20 a month for hosting from day 1. This increases my risk ony my salesman but also aligns my values of wanting quantity rather than quality. I want more quantity b/c I make money on the backend. So I have seen them walk away from deals that were the lower packages b/c they weren't getting anything.

        Sorry for softening the market but im going to try at an inferior price b/c im providing inferior service. I'm not providing awesome sites but they work enough to charge 100 bucks upfront with hosting.

        Also, my clients are paying for the design service and hosting. They dont get ownership of the mobile site. So they are more likely to stay long term.
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        • Profile picture of the author MartinK8
          After reading your posts guys I think I need to start charging way more than what I'm currently charging for mobile sites, £150 (around $225)
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          • Profile picture of the author NowMadam
            Originally Posted by MartinK8 View Post

            After reading your posts guys I think I need to start charging way more than what I'm currently charging for mobile sites, £150 (around $225)
            But it doesn't take much time or expertise to create a typical mobile site. I don't think it's a good idea to overcharge for something that is both easy too create and useful for the business. It is no problem creating and selling 100 mobile sites for $225, and then you have $22500 and 100 clients who you can easily upsell to. If you're selling them for $700+ then you'll have far fewer clients and a long-term loss.
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            • Profile picture of the author los s
              def position yourself as a leader and charge more
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            • Profile picture of the author DABK
              Why does that even enter into the conversation?

              If you get them to look at their analytics and you find out, for instance, that last month they had 1000 visitors and that 12 bought, which meant they got 12k in revenue, you can point out to them that they had 39 visitors from mobile and ask them how many searches are done on mobile phones?

              They will not know. You, having done the research, know that for every 3 done on desk tops, there was 1 done on a mobile.... In other words, you're pointing to them that they could have one third more visitors and, therefore, one third more revenue if they had a mobile.

              One third more revenue in this scenario would be $2,000 a month, $24k a year. You can then ask them, how much is a 24k a year stream of revenue worth to them.

              They might come up with a number that's higher than what you were thinking of charging. You say, great.

              They might come up with a low number, but you know the value you bring, so you say, nah, it's more like... and you tell them $500... or $600 and point out to them that the stream doesn't end after the 1st year... goes on another year and another...

              It's never about how long it takes you to create the product you're selling, to deliver your services, or how easy they are for you. It's always about the value your product or service has to your client.

              A Kia sells for $20k or so around here. A Bugatti Veyron for $1.7 million. Do you think it takes 85 times more hours to build a Bugatti?


              Originally Posted by NowMadam View Post

              But it doesn't take much time or expertise to create a typical mobile site. I don't think it's a good idea to overcharge for something that is both easy too create and useful for the business. It is no problem creating and selling 100 mobile sites for $225, and then you have $22500 and 100 clients who you can easily upsell to. If you're selling them for $700+ then you'll have far fewer clients and a long-term loss.
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            • Profile picture of the author MaxwellB
              Originally Posted by NowMadam View Post

              But it doesn't take much time or expertise to create a typical mobile site. I don't think it's a good idea to overcharge for something that is both easy too create and useful for the business. It is no problem creating and selling 100 mobile sites for $225, and then you have $22500 and 100 clients who you can easily upsell to. If you're selling them for $700+ then you'll have far fewer clients and a long-term loss.
              What you don't understand is that price is irrelevant when your value proposition is strong enough.

              When talking about a product or service for example that will bring a $100,000 return on investment within the first year. You will sell the same amount of that product whether your pricing is $225 or $2500. In fact you might sell more at $2500 because people will think your cheap and low quality at $225.

              Pricing a product has nothing to do with the time it takes to make or if it's useful to a business. It's called business not charity.

              Pricing a product has to do with the value it holds to that specific prospect.
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        • Profile picture of the author MaxwellB
          Originally Posted by wings2341 View Post

          My sales guys have been running into problems selling to businesses less than 1 million in revenue. We have 3 packages going from 500, 750 , and 1000. Were giving them commission based on sales. The higher the price of the package the greater commission but were mostly netting 500 on each sale. We give away free hosting for a year.

          I think I'm goign to reduce my price point to 100 dollars upfront and 20 a month for hosting from day 1. This increases my risk ony my salesman but also aligns my values of wanting quantity rather than quality. I want more quantity b/c I make money on the backend. So I have seen them walk away from deals that were the lower packages b/c they weren't getting anything.

          Sorry for softening the market but im going to try at an inferior price b/c im providing inferior service. I'm not providing awesome sites but they work enough to charge 100 bucks upfront with hosting.

          Also, my clients are paying for the design service and hosting. They dont get ownership of the mobile site. So they are more likely to stay long term.
          Either your sales guys suck or your sites suck :p I say that jokingly I'm not trying to piss you off.

          No but in all seriousness on face to face we're selling at an average of 1200-1500. It's all about the value proposition. We barely go over the demo (yes we use demos which helps have a tangible) but we barely go over the demo mostly it's about the new customers and prospects that will contact their business every month just because of the site. We aren't targeting any specific revenues just businesses without mobile sites.

          Also position yourself as a solution provider. The mobile site itself is great and will help conversions but no website is worth anything without traffic and a web presence...talk to them about the complete solution and the value (read $$$) and you won't have a problem selling sites for thousands.

          Now when your sales guys quote price if you guys want to use packages you should double the price of all your packages right now. That way when someone gives you a push because of the price and it truly is just about the price you/they have room to make a deal right then (read reduce the price in exchange for referrals etc etc, something involving reducing the price to get them to act today)

          Not much room to make a deal with your current prices and your reps won't want to because they'll lose commission. So double your prices so you have room to come down to the price you want to sell at.

          -Max
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  • Profile picture of the author Jason Kanigan
    Stop selling mobile websites and being viewed as a commodity.

    Start selling a SOLUTION to the problem of not having a steady stream of qualified inbound leads.

    Read this.
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    • Profile picture of the author LasseKohau
      Spot on Jason !

      rgs, Lasse
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  • Profile picture of the author conquest97
    I'm currently charging $500 for mobile sites but am increasing that to $1,000 +. I take each client as a case by case basis...
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  • Profile picture of the author robie
    I think the price would be between $500 - $1500
    It all depends on many factors. is it just to bulid the page ? Or we have to deal with SEO ? Do they have images like buttons, icons already ? Or we have make it on our own ? And things like that.
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  • Profile picture of the author RentItNow
    Man I wish I lived in some of the cities you warriors are in. Lucky to get $100 here. I don't market mobile by itself because of that, it is part of my all-in-one deluxe business package! Client's love they are getting that and a ton of other things.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author IMLearningIM
    usually i charge $500 for this, rest depends on their budget.
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