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How to setup e-commerce on a wordpress site?

by PhilaPM
12 replies
Hey everyone I'm looking for some good ways to integrate e-commerce capabilities on a worpress site. I'm working with a church pastor who wants a website to build his speaking business and personal brand, and he also wants to be able to sell books and tapes on his site. What would be the best way to setup something like that where maybe one page sells some products?

Thanks
Patrick
#ecommerce #setup #site #wordpress
  • Profile picture of the author PhilaPM
    Are there any plug-ins that are good for this?
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  • Profile picture of the author john_kennedy
    There are quite a few plugins available for this:

    WordPress › Search for ecommerce « WordPress Plugins
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  • Profile picture of the author digichik
    You can also link the worpress site directly to a hosted shopping cart like the one godaddy offers. I know many hear don't like godaddy, but I like that they offer reliable 24-hour a day customer service and their shopping cart is extremely easy to set up and use for both digitally delivered products as well as physical product. In addition, the GoDaddy shopping cart integrates with Paypal very easily and the reports that the cart produces for your business are excellent and really helpful.

    Some of the wordpress e-commerce plug-ins don't produce the tracking reports and have limited features when it comes to entering your products into the shopping part.
    I have yet to find one that's easy to use with lots of features, with easy payment processing integration.

    Hopefully some of the more experienced people hear can suggest one.
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    • Profile picture of the author BlueLayerHost
      WordPress isn't an ideal e-commerce platform and with that said with the minimal amount of functionality it sounds like you need, google for GetShopped and try their plugin.

      Otherwise there are pre-made e-commerce themes available on ThemeForest that might be appealing.
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  • Profile picture of the author sconlinemarketing
    This is a good one. It allows you to use Paypal or Authorize.net

    Adelie Design » RSECommerce
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  • Profile picture of the author PhilaPM
    Thanks everyone. I don't think they want it primarily to be an e-commerce store. its mainly to build his personal brand and try to book speaking engagements. I think selling the books and tapes is secondary. So I was thinking either a wordpress plug-in, or having a completely separate e-commerce store that would be linked to from his main website. Any thoughts on which would be the best way to set this up?
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  • Profile picture of the author kaswistry
    That depends on how you want the shopping purchase to flow. I've seen people do it via "Mailing List Style" where people sign-up for something, are offered a product every now and then. There are some who go all-out shopping cart - display products on their website and put in a shopping cart so people can buy directly. And then there are others who go for upsells.

    It really depends on how you want to begin with it - landing page, full-blown website, sales page, etc. and then work your way from there.
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    • Profile picture of the author BlueLayerHost
      I would use WP as the main site, and then off-link to an e-commerce platform such as OpenCart, etc.

      Just stay away from OSCommerce (utter garbage).
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  • Profile picture of the author Quentin
    I would simply use the Store plugin which we have been using for years.

    It fully integrates into your wordpress site. No need for separate stores or what everyone else is suggestion.

    Add an affiliate program for even better sales.

    http://webmarketingforprofit.com/wor...ship-software/

    Quentin
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  • Profile picture of the author TimShi
    I've actually built some wordpress eCommerce websites using the WooCommerce platform. It's really user friendly, requires no technical knowledge of code, and has most of the features that you'd need.

    If you ever want to switch off wordpress, go for Magento.
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  • Profile picture of the author Chris Cho
    I think the best advice is to just hire a designer who already knows everything. He might be the right person to ask unless you're thinking of building it yourself. Plus, it'll save you a lot more time and you can focus more on the marketing (getting clients) side.

    Btw, I love working with churches. You get so many testimonials since the pastor is a trusted "authority" figure in their church. =)
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  • Profile picture of the author drlelong
    Shopp is a good plugin for ecommerce capability on Wordpress. I've put together a number of sites successfully using the plugin. Version 1.2 was just released and is still a little buggy, but get 1.1.9, and you'll be good to go.
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