Selling Pallets help, please
Hey guys,
Long story short - I have been brokering a deal over a particular waste item between a buyer and a seller. The seller, in addition to dealing in this waste item, also is a pallet manufacturer. It turns out, the majority of what my seller can do focuses on pallets. My buyer could very potentially (and probably will, based on a meeting last week) turn into a major pallet buyer (well, 2,000 a week.)
I got to thinking about ways we could grow this. A major rule of thumb that I like that Frank Kern talks about is "if you can do it once, you can do it again, and again."
So, I have researched into the industry that my buyer is in, and found a number of these manufacturers within a 300 mile or so radius. I even found 8-10 different locations for the same company. I have learned that each location is independently ran, so, even though it's the same company, each one has it's own operational guidelines, accounting practices, and vendors.
This one company I am looking at has a website with an email address for each plant manager (who will probably make the ultimate decision.) There is a general phone number that will probably never go to him (he's in the plant all day cracking out product.)
Because this 8-10 location company is a pretty good sized deal, I feel that if I could get into all locations, I'd have a very profitable side line.
What could I do, specifically with email (and maybe direct mail) marketing to see if we could get into their business? This may not be as impossible as it seems, because the potential buyer for these 2,000 weekly pallets has had one provider for a long time, yet their price and quality is ship-shod, and we beat them on both.
Thanks for any suggestions.
Jeremy
Long story short - I have been brokering a deal over a particular waste item between a buyer and a seller. The seller, in addition to dealing in this waste item, also is a pallet manufacturer. It turns out, the majority of what my seller can do focuses on pallets. My buyer could very potentially (and probably will, based on a meeting last week) turn into a major pallet buyer (well, 2,000 a week.)
I got to thinking about ways we could grow this. A major rule of thumb that I like that Frank Kern talks about is "if you can do it once, you can do it again, and again."
So, I have researched into the industry that my buyer is in, and found a number of these manufacturers within a 300 mile or so radius. I even found 8-10 different locations for the same company. I have learned that each location is independently ran, so, even though it's the same company, each one has it's own operational guidelines, accounting practices, and vendors.
This one company I am looking at has a website with an email address for each plant manager (who will probably make the ultimate decision.) There is a general phone number that will probably never go to him (he's in the plant all day cracking out product.)
Because this 8-10 location company is a pretty good sized deal, I feel that if I could get into all locations, I'd have a very profitable side line.
What could I do, specifically with email (and maybe direct mail) marketing to see if we could get into their business? This may not be as impossible as it seems, because the potential buyer for these 2,000 weekly pallets has had one provider for a long time, yet their price and quality is ship-shod, and we beat them on both.
Thanks for any suggestions.
Jeremy
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