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conversion rate of visits from simple flyers?

by vendor2012
2 replies
Any one know about the conversion rate of visits from simple flyers with a url in the ad?

I'm guessing less than 1% probably more like .1%
#conversion #flyers #rate #simple #visits
  • Profile picture of the author Jason Kanigan
    Depends on your market...your offer...the copy...the design...

    Throw a blizzard of general offer flyers all over the mall, and you'll probably get a lousy conversion rate.

    Hand out flyers with an offer for students, designed to appeal to students, at a campus, and you'll probably get a good conversion rate.

    Pick your spots and battles to try and tilt the game into your favor.
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  • Profile picture of the author ewenmack
    Originally Posted by vendor2012 View Post

    Any one know about the conversion rate of visits from simple flyers with a url in the ad?

    I'm guessing less than 1% probably more like .1%
    There are so many variables which go into conversions
    that it's bit of a lottery.

    A better question and number worth far more of your time to
    watch is the number of sales that offer, that media used brought.

    An example would be a same offer using an ad in the local paper
    and going to mail boxes.

    The newspaper gets 4 sales and the mailbox drop gets zero sales.

    Another example is the same mailbox drop has 2 separate offers
    and one offer gets 4 sales and the other gets zero sales.

    The right offer gets people to take action
    and the right media gets the right people to see your right offer.

    Best,
    Ewen
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