This seems to be an overriding problem...
We (offliners) get wind of a GENUINE problem for offline biz's on the horizon (in this case the FB timeline DEADline (end of March)). This is a real problem for offline biz's -- and we can FIX it for them.
Problem is (as is very OFTEN the case), when we go out + try to sell this to them, we must educate them about the problem, and they are very likely to NOT believe us, or just assume the problem is not really a problem at all.
In other words we must twist THEIR arm to get them to "allow" us help them!!
They are about to drown, we have the life preserver -- yet they refuse to hear about it. Thus yet another potential win-win situation becomes a lose-lose situation.
It's the "Santas" and the "Trekkies" all over again! [Santas = "Ho!, Ho!, Ho! - I'm FINE, and I don't need any help!" Trekkies = "I have my incoming-idea phaser set on KILLLLL!"]
-- TW
Mike