This seems to be an overriding problem...

6 replies
Ok -- here's just the latest manifestation of this problem...

We (offliners) get wind of a GENUINE problem for offline biz's on the horizon (in this case the FB timeline DEADline (end of March)). This is a real problem for offline biz's -- and we can FIX it for them.

Problem is (as is very OFTEN the case), when we go out + try to sell this to them, we must educate them about the problem, and they are very likely to NOT believe us, or just assume the problem is not really a problem at all.

In other words we must twist THEIR arm to get them to "allow" us help them!!

They are about to drown, we have the life preserver -- yet they refuse to hear about it. Thus yet another potential win-win situation becomes a lose-lose situation.

It's the "Santas" and the "Trekkies" all over again! [Santas = "Ho!, Ho!, Ho! - I'm FINE, and I don't need any help!" Trekkies = "I have my incoming-idea phaser set on KILLLLL!"]

-- TW
#overriding #problem
  • Profile picture of the author David Miller
    Why not use your FIRST EVER WSO that promises to add credibility to solve your problem?
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    The big lesson in life, baby, is never be scared of anyone or anything.
    -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author racso316
    Selling commodities is an uphill battle man, for any industry. Position yourself differently, educate, etc, etc.
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  • Profile picture of the author Colin Fox
    Yeh, I agree with Racso - it's how you position yourself as the go-to-guy that will solve their problems. This is done by educating them so they know that you know what you're talking about. There's ways and means of doing this... One is to get a guest speaker spot at your local chamber - it gives you instant credibility and you educate them on the problems. You can then set up meetings with interested parties to come and show them in more detail and that is where you sell your service. Hope that helps...
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  • Profile picture of the author mjbmedia
    Heres the thing, unless your prospects are successfully using Facebook now , the timeline thing is way down their list of priorities , unimportant, couldnt care less.
    And surely you can understand why .... so they get a timeline page, great, now what, theyre currently winning business via direct mail , local ads and some strategic partnerships, why would they want to spend anything on a Facebook timeline solution (that they dont want or need) unless you can show them how it will benefit the results theyre getting?
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    Mike

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    • Profile picture of the author SoCalMarketing
      Originally Posted by mjbmedia View Post

      Heres the thing, unless your prospects are successfully using Facebook now , the timeline thing is way down their list of priorities , unimportant, couldnt care less.
      And surely you can understand why .... so they get a timeline page, great, now what, theyre currently winning business via direct mail , local ads and some strategic partnerships, why would they want to spend anything on a Facebook timeline solution (that they dont want or need) unless you can show them how it will benefit the results theyre getting?
      Very accurate answer.. I find that as service providers we tend to focus on what WE think we should be selling... oftentimes not paying attention to the needs of the prospect. In the cace of FB, we think it is a big deal but most businesses are not using FB the way they should.. so they don't need to worry about it for the most part...
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  • Profile picture of the author Kevin_Hutto
    Yeah, it might be a bit of an overstatement that they are "about to drown" because of this FB change...
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