16 replies
Do you go to business networking events? I became a member of BNI just over a year ago and have seen my number of clients increase by more than five times. For the investment it's proven well worth while for me. I'd love to hear what your thoughts are about business networking.
#bni #business #networking
  • Profile picture of the author Jason Kanigan
    I agree that if you have the time to commit, BNI is an excellent way to network.

    You have to get clients for these people, though! And you cannot miss meetings.

    Best to join an established group rather than a baby one if you can. Once there are about 18 or 20 people, there's a critical mass and it really takes off.

    The great thing about BNI, for those who are unfamiliar with it, is that only ONE of your type of business is allowed into the group. So if you're the IT guy, there's no competition.

    And you can visit all the other chapters and get your name out there.
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    • Profile picture of the author Jerry McGough
      BNI looks sweet.....
      How the heck did I not know about them...
      Thanks Winsoar & JK
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  • Profile picture of the author winsoar
    I'm glad you found this useful. It works on the principle that if everyone brings one thing to the meeting each week everyone will generate business. I'm getting 70%+ of my new clients from BNI. I go to the European and the International conference which is in Long Beach, CA every year.
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    • Profile picture of the author ShayB
      LOVE local networking events.

      I especially love the ones with only 1 person per industry. My biz is unique, so I'm always able to get in.
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author Yogini
    I went to one a few years ago but felt a lot of pressure as they wanted people to refer to other members frequently and I felt (because I worked from home at the time) that I couldn't contribute (ie refer to pest control contractors and other service providers).

    However, I am testing out a chamber meeting soon to see if that will have a different feel to it.

    Debbie
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    • Profile picture of the author thebarksmeow
      Originally Posted by Yogini View Post

      I went to one a few years ago but felt a lot of pressure as they wanted people to refer to other members frequently and I felt (because I worked from home at the time) that I couldn't contribute (ie refer to pest control contractors and other service providers).

      However, I am testing out a chamber meeting soon to see if that will have a different feel to it.

      Debbie
      That's exactly how I feel. I'm interested in joining but I don't think I could bring enough referrals in.
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  • Profile picture of the author geotargeted
    I was at a local business networking events this last week. I'll let you know if anything comes out of it. It is a pretty big event several hundred people were there.
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  • Profile picture of the author Perfectaddress
    Hi Sir

    Please give me detail how can i register in BIN netwoking site

    Thanks
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    • Profile picture of the author socialbookmark
      Originally Posted by Perfectaddress View Post

      Please give me detail how can i register in BIN netwoking site
      The below link gives you complete details on registering process:
      Code:
      http://www.bni.com/Default.aspx?tabid=57
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      I love warriorforum. zendegiyesabz

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  • Profile picture of the author sprk
    Originally Posted by winsoar View Post

    Do you go to business networking events? I became a member of BNI just over a year ago and have seen my number of clients increase by more than five times. For the investment it's proven well worth while for me. I'd love to hear what your thoughts are about business networking.
    Well idea isn't bad. I second your points. This discussion should be continued with great ideas from visitors
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  • I used to be a BNI member years ago with a different business and I also felt like I could never get enough referrals and didn't like the pressure. I have been a member of my chamber of commerce for the last 2 years and it's been a great experience.

    I actually posted an answer on another thread about doing seminars for the chamber. Hope it's ok to quote some of it here.

    I've been a public speaker for about 7-8 years and have taught many seminars to the IM/entrepreneur/home business type crowds. A few years back I added offline marketing to my service offering and joined the local Chamber. I have done seminars and webinars for the chamber crowd, and here are my observations.

    While chamber policies are different, they would rather you be a member to teach seminars. Most chambers have many members that would love to promote themselves so for them to give a preference to a non-member does not make much sense.

    In the seminar world, the cost per lead to put people in a seminar can be hundreds per person. In my local chamber I pay couple hundred bucks per year and they fill the room for me (on average 70-80 people) with targeted hot leads! This is the cheapest form of marketing that I can think of. Of course, you have to be pretty decent at speaking and teaching.

    I have gotten good clients from every seminar I taught at the chamber. I just did 2 webinars (one this last week) - and they work well too.

    However, and this is a big "however," all things compared, local business owners do not respond the same as an online crowd. Whereas I have sold hundreds of thousands of dollars of products online to people I have never met, it would not work in the local marketplace. These are real people, not internet dwellers like us. So you have to go in with this fact in mind.

    I found that the more relationship you build, the better your close ratio will be. You have to establish yourself as a true authority for local business owners to trust you. This means investing time and effort. I attend the networking meetings and business after hours get togethers. And I enjoy them and I get to meet all kinds of people. But if it's not your thing, you might feel that it's a waste of time.

    Another thing I'll share is that what local owners want is different from the IM crowd. While for years, I have been selling marketing training, I quickly found out that most business owners don't want to learn. They want somebody to do it for them. So you have to change your offer to reflect that.

    To give you an example, last Thursday, I did a webinar on Facebook Timeline changes. I had a mix of both crowds - internet and local. I offered 2 packages at the end. One - do-it-yourself training on using Facebook and the other - do-it-for you custom design and maintenance. I had sales for both packages. Do you care to guess which group bought which? Without fail, local business owners went for the do-it-for-you package. They are too busy running their business to learn how to do this stuff.
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  • Profile picture of the author HudsonJereth
    Can you guys explain a bit clear about BNI or provide me an URL here?
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  • Profile picture of the author lilz
    i need more information about this sector it seems to me a new way..
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  • Profile picture of the author ahlexis
    BNI is based on the premise that word-of-mouth advertising is the best there is.

    So they leverage their members in a way that each member actively promotes the other members in the group.

    The few meetings I went to in the past basically had each person in the group introduce themselves to the group and at one meeting I found particularly interesting, they asked each member to while telling about their business to also tell what kind of customer they did NOT want!

    It was interesting because a Realtor stood up and said "I don't want anybody who is in foreclosure to be referred to me because in most cases I cannot help them." And then the very next member (who was a board member of the local real estate investor group!) stood up and said "Thanks! That's the exact kind of customer I DO want, the one that is not helped by you and most Realtors! Because I specialize in helping people avoid foreclosure while solving their ugly or pretty home sales issues in an ethical and compassionate way so that they can move on with their lives, whether the required sale is due to divorce, death in the family, or a corporate relocation."

    At the meeting they passed around a box full of business cards. Each member was to put in a stack of their cards. And then the box circulated the room a second time, and each member was expected to pull out a card or two of each of the other members' cards, to have at the ready for that word-of-mouth opportunity to pass on to their circle of friends and family.
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    • Profile picture of the author sprks79
      BNI is a fabulous way to get new clients, however it can get time consuming. I actually use local professional groups and Chamber to get most of my clients now. Both options have several internal meet-ups as well as huge "networking nights" open to any and all.
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