Anyone Ever Used Radio/TV Commericals?

I have tried both and biz owners did not respond. I admit that at the time I didnt know what I know now so my call to action could have been stronger.

As far as radio goes I was promoting to a mainly consumer audience ,rather than B2B, I knew that ahead of time, however I was expecting more biz owners to hear the stuff I was talking about and want to know more.

I do believe some guys are kicking butt with seo type services on selected AM/Talk Radio formats where the biz crowd is higher.I say this because good friend who listens to those channels always asks me "what do you know about so and so, I keep hearing their ads" I always say never heard of them but probably offering some overpriced service.

You may have some success here with the right message. Call recorded message for free report type thing.

Tv was a total waste. But now I think it might work if you can take advantage of cheap ads from Google tV ads because the slots you buy can be so much more targeted.

But I would love to see you try and report some positive results. I am willing to try those mediums again in the future since I have a little, stressing little, more knowledge now than before.

I do not think that the effect of television advertising SEO results will tenth.
After all, today's young people have rarely watch TV.

Why not invest in a large post card campaign in lieu of TV/Radio?

No experience on TV/Radio, but drumming up a nice post card campaign right now, I intend to send over a period of 6 weeks.

Or, you can just put that extra cash on red 28, it's what I would do.

Ryan

I can tell you from experience that Radio will generally not work for B2B unless its laser targeted, and even then...not very good.

TV can work if very tightly targeted however if you attempt to purchase general response inventory you will go broke!

Purchase Direct Response Inventory and go with Networks that are more news & business related with a strong call to action.

I've noticed that there are a lot of B2B ads on talk radio and not a lot on popular music stations. I don't know how much value that adds to this conversation but I'm guessing that there are a lot more business owners listening to talk radio out there.

Have you checked what local prices are like during Hannity, Beck, or some of the other talk radio guys?

They work, and work quite well. :-)

They key is you must treat them like direct response, and within 60 seconds,
create a pretty compelling ad copy, that speaks directly to that audience, and
is voiced well.

eg:

"Are you a business owner who owns a web site? Many web sites??

Do you want to sell more of your services using the web, and cut your
expensive and wasted advertising costs?

etc...

Radio and TV definitely works, but you can't expect to just have a few 30 second spots and bring in money to boost your ROI. It comes with A LOT of repetition and testing/tracking. There are many things like the market, timing of the commercials, short vs. long spots, etc.

I would suggest you have more than just a little cash lying around because if it doesn't work out during your first campaign, you need to be able to test and see what is working and what isn't. (i.e., you had a positive ROI on SPIKE TV, but a negative ROI on A&E) That is where the true money will come in.

Although I've not done radio or TV for SEO or IM services, I did do it for my other businesses in many markets across the US and it was never as cost effective as direct mail.

I think that radio and tv is good for consumer brand awareness or for direct consumer type marketing.

I've never seen it work too well with B2B products/services. Even public radio and talk shows did not give a good ROI not as good as US mail.

And actually, of all the mail pieces we hired multiple reputable firms to create for us, the best conversion was a simple, 3 color on regular paper (not glossy), trifold with a bold red headline to get them to open it and in the three folds, on the left was FAQ, in the middle was the main promo and on the right was a very simple, not hypy or too many words, call to action, like "call us today."

We tested this all over the country with every combination you can imagine and this is what worked the best. It increased our conversions by 1000%.

We also only mailed it to homes in income brackets in the high middle to low high for that area.

Hey Keep in Mind Radio + Tv advertises to general public. You will get alot of impressions but little conversions. If you want to advertise via tv or radio Look into a CPA offer for example that appeals to the general public. For Example Now Is Tax Time , So You Can Promote Tax Pro or cut whatever its called and link it to your site with a redirect page take consumer to tax pro's website with your Aff link.

Coming from a traditional advertising background, I wouldn't do TV. The reason is to make a dent in TV requires a major amount of impressions, and that would cost a fortune. Radio might work if you hit the right audience.

Judging from the replies in here it seems pretty popular!

I dont listen to commercial tv/radio, mostly because the ads are worse than fingernails on a chalkboard. It might fit some niches, but the demographics I imagine are not the most targeted, nor intelligent.

TV advertising comes down to:
1. What the channel's viewership is
2. What time of the day your ad a ran (5-8 is the best time and also most expensive)
3. The quality of your ad. Does it have stopping power? Is it memorable?
How many times is there a call to action.

TV advertising is the holy grail of all marketing. It combines visual elements
with audio elements. The best way to get your message across.

TV can be hard to connect with your audience, make sure you know the market of the channel VERY well before you start a campaign, I laugh at how out of touch some of the ads I see are compared to the viewer ship that watch that channel.