Why do local businesses need online videos?
I want to add video to my services and my clients are small business owners. But I'm trying to wrap my head around why videos would be a good thing for these owners. I know there have been some threads where warriors take photos of the inside of restaurants, add some music and throw it up on YouTube. But what good is that? Even if its ranked on page 1 of Google, will a video like that actually produce results?
The videos I'm interested in creating are ones that highlight a business with interviews or testimonials. I'd also like to create an easy to understand package deal. But besides the video what else would it contain and why?
I'd like to go into a business and say something like.....
"We'll create a 3 minute video and rank it on page 1 of Google for the best keywords. We'll also...yadda yadda yadda". And give a set price.
Or "We can create a video or video series for you and you can use it to......."
I guess my problem is trying to explain the benefits of video for a small business owner if I'm not sure of them myself. Especially if its something a business owner is not even asking for to begin with.
I hope that made sense.
Mike
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