hybrid business / telemarketing / John Durham people quesitons

12 years ago

Originally Posted by 20092009

Hello Everyone,

I have been reading a lot about theses offline hybrid business models.... Very interested and Im going to do it for sure. I'm just trying to figure out the best way to go about it as there is certainly different "models" to follow. I got started on this stuff a few days ago with Johns thread "NEWBIES READ THIS!!! How Y-O-U Can Make 50k From Nothing With ZERO HTML Knowledge"

It's great you've been reading and learning and John is a great person to learn from.

I then read his book... "THE BOWER FORMULA".

I'm trying to find the happy median here... First I was thinking of selling a 300 dollar website and full package with a 25 dollar monthly rebill. But from what I read on the form... I may be able to do ok selling a 300 dollar website locally but over the phone, it would take 500 - 700 calls to pull 1 300 dollar sale over the phone, probably alot more calls then that even. So if thats true then maybe 5-10 sales a month would be possible, then it would take a long time for the residuals to add up. If I am only adding 5 - 10 customers a month at 25 dollars a month residual then the residual income is not growing fast and not much dollar wise to write home about! The residual aspect of this whole things is my #1 FOCUS, I have some income so I dont need to make 1k by friday type of a thing. I want to build the rebill incoem mainly, and I would like to do that as fast as possible... But on the other hand it would be nice to have SOME upfront income. No matter what I want to have the residual factor involved in the business model that I end up going with.

It does not take that long to close a $300 website. Maybe if your trying to close on the first call but we set appointments for web design about 1 every 1-1.5 hours. So if you call for 15 hours per week you should be able to set about 8-10 and should be able to at least close half if your only selling $300 websites. I know a call center that sold $800 websites over the phone, on the FIRST call and made a sale every 16 hours.

It it long? Yes but even a $1000 product can be sold over the phone

The residuals is what im focusing on... So,

I am wondering now if the model where I get people a "free" website and have them pay $25 a month for hosting, support and maintenance blah blah blah and if they want there own domain its 20 bucks, and other up sales... and made be able to get 1 a day with 100 or 200 calls? working 20 days a month, 1 a day would be 500 a month residual. So after 6 months I would be looking at 3000 RESIDUAL for years to come??? The question marks are manly for the "years to come" part. But that looks pretty good figuring that I MAY be able to add dozens of customers a month with this model. And add telemarketers potentially. I am not afraid of the phone as well I should say... I have cold called hundreds of people in the very near past trying to sell them mlm stuff! And that's A LOT harder then this. I think atleast as long as this bower method is not burn down and still has legs.

The bower formula is great but I have encountered two problems. One i know what your thinking, do this with Homestead or a website building platform. You will spend tons of time doing this. If you want to do that method you should absolutely be able to sell 2-3 per day but target one niche, nationally, and use a template for that niche.

Also what I've found is people are very skeptical nowadays, saying free website, and then trying to say they pay 25 bucks a month for "hosting/maintenance" people aren't as dumb as we think. They know hosting is not more than 100 bucks per year. So I would suggest changing the wording

Is there a business model that gets a higher rate of success per few hundred calls ( I know that is largely determined by the caller but I know that you guys know what im asking here ) then the "300 dollar" up front idea but is not completely free for them to get started like the BOWER METHOD is? Maybe 50 bucks upfront or something and they actually get a domain or something? (Im thinking that if they actually have there own domain then maybe they would rebill longer? Or if they don't get the domain then is there a larger chance that at some point in the future they are going to be buying a 200 dollar website from YOU? What would be the "script" or angle for closing these deals where there is SOME type of upfront price? I just read Johns ebook you see.... The BOWER formula. So I can see that there is a whole angle and system around the "free to get started" angle. But what about when there is a small up front fee?

Sell the websites, that you will make on homestead for $99 bucks up front and 10 bucks per month for hosting. You'll get paid for your work and create a residual. Give them the domain for free, it's 2 bucks per month with Homstead so you make 8 bucks per month and 99 upfront

Do a live transfer to a closer?... Is that the key to one of these methods?

You can close them yourself, if you want an easier route set an appointment for yourself. "Hey my name's Dave I'm a local web designer selling custom websites to local businesses for $99 bucks, I know your busy what I'd like to do is call you tomorrow to discuss more if your interested would that be okay?"

I'm really not wanting to re invent the wheel. I have some money right now so I dont have to worry about making 1k by Friday or the world ends kind of a deal. Even though if I had 1k a month in income while this grows then I would be VERY happy. I may be able to accomplish that, I would only need 2 customers a day my first month and that would be 1k a month in income with the bower method. Or maybe, split my efforts a bit and try to do the BOWER method, and local business at 300 bucks for a website or something like that?

I cant help but wonder if the BOWER method is "burnt out" or if the large majority of business owners are sick of getting these offers. I just wonder HOW THE bower method has changed/ evolved since that little ebook was written. ( i dont know when it was written)

I can not thank you guys enough for the help and support that is offered here... Thank You Thank You Thank You!

O ya, I have been fully planning on using homestead.com like John recommended in is warriorforum post. But today I found this list... Website builder reviews on WebsiteToolTester.com - updated regularly As you can see homestead is not on the top of the list... But it DOES offer UNLIMITED websites, and after a year at 10 - 20 a month, thats alot of websites and a great price and probably does not matter at all for the BOWER method... If people want to upgrade to a real, full website, then the quality could go way up by giving them a websites built by one of these more modern providers?????

If your looking to resell or outsource your web design check out 99buckswebdesign 99 Bucks Web Design $99 Custom Websites - Web Design for $99 - Ecommerce Web Design $99 - $99 Website Design - Web Design and Hosting Services - 1-800-969-4163 You can have a full custom website up for them for 269 if you want to host it yourself (they give 10% off) then add another 30 for content, you can sell anything over 300 and make a profit. You can ABSOLUTELY sell a $600 website over the phone and make it easy by setting appointments first.

You guys are awesome! Thanks!!!!!

I hope that helped! The best thing to do is JUST DO IT! Don't think don't what if, don't make excuses just sell something, whatever it is, get out there and make the calls to your local area or wherever and get people interested. Instead of thinking what is best or how to approach just approach and learn. Use john's telemarketing war report and do it.

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20092009

12 years ago

Thank you Maxwell!

The bower formula is great but I have encountered two problems. One i know what your thinking, do this with Homestead or a website building platform. You will spend tons of time doing this. If you want to do that method you should absolutely be able to sell 2-3 per day but target one niche, nationally, and use a template for that niche.

Also what I've found is people are very skeptical nowadays, saying free website, and then trying to say they pay 25 bucks a month for "hosting/maintenance" people aren't as dumb as we think. They know hosting is not more than 100 bucks per year. So I would suggest changing the wording

So I guess what I could do to eliminate all sceptisisum with the "free website" that costs 25 a month for hosting... If I call these people and just offer a $25 dollar a month full 5 page website with custom email, on going support and updates ( maybe limit major updates to a few a year ) and indexed on google so they may be some seo traffic. ( The MAJOR seo would be an upsale but they would maybe get some seo with just basic stuff) and hosting and a custom domain name and the whole deal for $25 a month with there first payment today over the phone or from my website. ??????????????????????????????

What do you guys think about that? Im not going to offer a re bill for less then $25, I dont think thats necessary and 25 adds up quickly but is still a "small" number. even compared to 35 in peoples minds.

With the text book bower method everyone is so sure that 2-3 a day is possible, ( so why change anything about it?) But, what do you think the success rate would be if its just a 25 dollar a month website period?????

Im not exactly sure what you were saying about homestead. When a person buys, cant I create them a page with homestead or are they have a cap on 5 pages? if so maybe one of the other providers would be best?

Or maybe just change the script a bit from... instead of "free" and you pay for hosting. Maybe just say, its a 30 day free trail, we will get it all setup and dailed in within a few days, you can see the website blah blah blah and see how you like it for the first month and after that its 25 bucks a month for the website and all that it intails including support and updates and such. If they want there own domain and a 5 or so page website after the 30 trail ( or right off the bat ) then it would be a 99dollar setup fee to build a full custom website ( instead of the 1 page thing they would have) with there own domain and everything. and the $25 dollar a month would still continue to rebill no matter what they do?????

I should say that I am going to be focusing on this at a national level, so setting appointments will not be possible. Unless I call some local business with the same offer then I could meet them but I do not want to at all.

Thanks

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massiveray

12 years ago

A couple of things, first off the bower method does get you 3-5 orders per day, those that are sceptical, just skip past them and make the next call.

The problem with your idea of a 5 page site for 25 a month is that if you give them that then you can not sell them a website later on.

I use the bower method to get people on board and then when they are happy with what they have I sell them a full site or seo, whatever they are most keen on.

Your hosting an maintenance can be justified easily with, "we will perform up to 2 edits per month to your site and perform all your updates to keep your site functioning effectively" this is usually enough to make it seem worthwhile and they never want an update, keeping their site updated is as simple as allowing Wordpress to auto update. You are selling them the opportunity to have their site looked after by somebody who knows what they're doing, the hosting is just an addition to this.

You don't need appointments for this method, it works as a 1 call sale model.

My phone guy I just hired is using the exact script word for word and selling a couple of these sites per day. Don't try to change what works.

P.s. check out johns p90x program for a more advanced business model than this, the first PDF gets you to choose from 7 models.

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RentItNow

12 years ago

I tried to follow the homestead model for $199 a site and did not get one customer. However, it did allow me to start MANY MANY conversations cold walking into businesses. Most took another service.

You are looking at this from the wrong perspective. Think from the client's perspective, not yours. Think what is doing well in your city now. For my city, it is those big ugly neon signs, QR codes, well done flyers and cards and some kind of site to send people to. There are some really niche keywords I can offer clients that also give them an edge. Each of these things is working for them and is an easy sale because I think like they do...I want customers for as cheap as possible and using something that is currently working. I market myself as the guy that knows what's current in marketing (even though most of it is old school and it is only the vehicle changing).

Then test a bunch of models. Maybe mobile sites or what's super hot here is SMS blasts for restaurants.

I feel facebook is pretty saturated in my city but even a simple basic custom site could still sell to the right customer. Think like them. They have a crapped site and need something that does not embarrass them. Give it to them for a price you can both agree on. You'll find out in about 20 conversations what the going rate is in your city.

You are trying to tie them up with ANY service then you have become their go to guy for all things marketing.

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20092009

12 years ago

massiveray

That is great! Very interesting, I 100% agree with what your saying, just wanted to hear it from someone else. I like the idea of making it text book BOWER. That makes it easy to get people in the door and they can upgreat later for more. Ill check out his p90x.

Rentitnow...

It seems that you are mainly talking about doing the type of model with this where you have to actually set appointments with people and all that. I've decided to do Bower. Like what has been said, there are always people that dont want what you offer or are critical but that just does not matter, you just call the next number!

massiveray...

I have tried PMing you, since you are already doing this it would be SO helpful to know what you are using for a merchant account for processing payments. Maybe the p90x will go into more detail about what OUR website needs to be like aswell.

Thanks SO MUCH for all the help

Thanks

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20092009

12 years ago

massiveray...

I cant seem to find a course from John called P90X that is talking about BOWER on a more detail level like you mention. I have listed to his 4hour audio offline of crack, is that what your talking about? Thank you very much

Thanks
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massiveray

12 years ago

Originally Posted by 20092009

massiveray...

I cant seem to find a course from John called P90X that is talking about BOWER on a more detail level like you mention. I have listed to his 4hour audio offline of crack, is that what your talking about? Thank you very much

I don't think it's still available, it isn't really about the bower method, it is about setting up a business selling web sites etc etc, it shows exactly how to set up your site to attract sales people to sell for you.

We're still waiting on the training manuals to teach people to sell but to be honest just the first few PDF's made me thousands already. As long as you get off your ass and call some people.

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John Durham

12 years ago

The "Bower method" and/or variations of it still works for companies all over America, every day in 2012. So My answer on that part is short. You simply cannot argue with facts, some truths are self evident.

I think it works BETTER on a large scale basis. Remember , I did it with 100 telemarketers, and over the course of a year we sold almost 20,000 websites..., but whern you divide that up its only a couple sales per day or less per telemarketer.

Note: These are hard working 7 hour per day, 500 number per day driving, focused telemarketers.

Some telemarketers had days with no sale at times, and others had even more sales on those days to compensate.

The pistons each fire at certain times, but not at once. Its works out over the averages, it works by the - Law of Large Numbers.

On an individual basis, as a non hourly worker, 2 sales per day could make a person rich in a year. If you can be that person.

Its not burnt out, but yes, it does take rocking the numbers hard daily and maybe even a couple of days of practice with your pitch.

There is a 100% chance that it works, and the proof is al around us...but only a 5% chance that any given person who buys the report is going to push through to success.

Man, wish I had time to stay on this thread all day... May come back.

In any event; Its a classic concept, giving something away for free with forced monthy payments on a credit card. Classic lead in with a loss leader..., questionaire, assumtive credit card close...

In ANY event, 90% of the people who try wont push through to learning how to close cold credit cards on the phone PERIOD... for ANY kind of cold call, even though obviously its there and they can... requires a big jump in mindset for most.

Thats why Champions at this have so much pride, because they broke through all the walls to be that.

Will re read this post later and come back offering more perspective. I dont make the facts, I just know em.

For anyone discouraged by this post : "You can be the 5%. There is a 100% chance that you can be that if you want to".

Ps. If it were me these days though, as an individual, I would probably start a directory site, and just sell out listings for a flat rate, say $199 down and $100 bucks per month or something. Its too easy to get ranked locally, and/or regionally.

I could probably sell 2 a day of those, If I was rocking 5 hours per day.

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20092009

12 years ago

Thank you SO MUCH for replying John... It really means a lot, I have been pretty busy the last few days reading and listening to all your stuff, it has been very very helpful, thanks a lot!

In ANY event, 90% of the people who try wont push through to learning how to close cold credit cards on the phone PERIOD... for ANY kind of cold call, even though obviously its there and they can... requires a big jump in mindset for most.

I am wondering about this... In your Bower method book, you do give the exact scripts, so in that regard, I would be saying things on the phone that is proven to work. I guess the variables are, keeping each call like it was the first so you dont end up mumbling though the script.... Keeping it real, a solid list. Things like that which hugely increase the close rate??

I am focusing on residual income ( I need some help with merchant accounts i should say )... But I am wanting to do this myself for a few weeks, maybe a month, and if it works solid where I know it would be profitable to scale it up, then ill be scaling it up as fast as possible. I have about 10k cash to start a business, if this goes like it could then it could be amazing of course. Plus, if I work this for a month before scaling it with telemarketers... and I can manage 1 a day, which I am confident that I could do, then that will be 500 bucks a month to help with cash flow. Ill probably scale as fast as my cash flow can manage.

I am also wondering about what OUR website should be like??

Also John, is there another book of yours somewhere that goes into more detail about the bower method?

On the directory site thing you have mentioned, I like that model a lot as well. But with the bower method, I think it will take me about a week to get setup ( if I can get a gold membership at yoru forum) for the lead software, merchant accounts, get my websites up. All that stuff, then, Right away I can get on the phone and start getting 1 a day, maybe it will take me a few days to get the hang of it but I am very confident. With the directory website, I would have to do seo stuff and all, and it may be a while before really working. So I like the fact that I can get the rubber to the road right away but I have been think of doing the director website think on the side. I will personally only have about 6 hours a day to do call people though, so I am hoping I can average 1 a day.

On these web PAGES that we are giving to people that is an extension of our website... Like a "/xyzdaycare", our website is suppose to be a directory anyways right? So If they ever actually use the page we are providing them, there full link would be something like, localbusinessdirectory.com/xyzdaycare ... Instead of, getawebsite.com/xyzdaycare????

I hope I have not said to much about this bower method, I know your book is for sale so If I have, I will gladly remove whatever you would like me. I dont want to blow it!

Thanks

Thanks

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20092009

12 years ago

O ya, John, I know originally you recommended homestead.... Do you think one of the websites listed here would be better? Website builder reviews on WebsiteToolTester.com - updated regularly