How to take advantage of this Cheese and Whiskers

by David Miller 74 replies
I'm not going to apologize for calling it BS. It is what it is and if you want to argue the point, there's another thread where you can do it.

Besides the couple of videos that have shown up here, in the last week I've gotten emails about some great new techniques to "never have to cold call again!" and "one technique allowed me to buy a small island in the south pacific"....you know the drill. I usually don't bother with this stuff but I was a little curious and sure enough, cheese and whiskers!

I know these kind of things hit the market in a viral way and it looks like this one is the latest....and it also looks like a lot of people are thinking it's a great idea. If you're not alread aware of my opionion, I believe it's nothing short of bait and switch and I don't believe a single word of the hype.

If there's one credible person here that used or uses this system, I'd like to hear about it. Until that time, I'll stand by my opinion of it.

So here's how you should take advantage of it:

Get on the phone and contact your prospects honestly. Refine you introduction so that you capture your prospects attention quickly. If they are a qualified prospect, they will respond positively.

If they are not qualified, it won't cause any harm, but it's been my experience that when you behave as a professional, even an unqualified prospect can become a source of business down the road.

If they've been getting hammered with all this cheese and whiskers nonsense, I promise you they will welcome a professional approach.
#offline marketing #advantage #cheese #whiskers
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  • Profile picture of the author iAmNameLess
    I get tons of stuff every day saying never cold call again, but the author cold calls. Most of the hype out there, is exactly that, hype.
  • Profile picture of the author damasgate
    I actually found a new method that works really good for getting offline clients.

    You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on their office.

    I've used this method and it's only gotten me arrested twice.

    Still easier than cold calling.
    • Profile picture of the author ryanmckinney
      Originally Posted by damasgate View Post

      I actually found a new method that works really good for getting offline clients.

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on the their office.

      I've used this method and it's only gotten my arrested twice.

      Still easier than cold calling.

      Bhahahhaha. This is great. Partly because I love pretending to be a Ninja.

      I can just see someone fast roping through the ceiling , Mission Impossible Style, placing the sticky note on the desk, and zipping back into darkness.

      Ryan
    • Profile picture of the author racso316
      Originally Posted by damasgate View Post

      I actually found a new method that works really good for getting offline clients.

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on the their office.

      I've used this method and it's only gotten my arrested twice.

      Still easier than cold calling.

      Hahaha now that was funny. thanks. That's the future right there brotha.

      Seriously though, delete your message quickly before someone steals your idea and starts selling it as a wso for $7 with an OTO of $100 with JV partners that leave glowing reviews. Or better yet send it to a big time "guru" and he can sell it for $200 or two payments of $97
    • Profile picture of the author robfrancis
      Originally Posted by David Miller View Post

      I'm not going to apologize for calling it BS...I usually don't bother with this stuff but I was a little curious and sure enough, cheese and whiskers!...I believe it's nothing short of bait and switch...getting hammered with all this cheese and whiskers nonsense
      Thanks, David. I'm getting lots of this now from some big players in IM. Thought I'd come here and see what WF says on it.

      Originally Posted by damasgate View Post

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on the their office.
      Brilliant! Seeing as it is cheese and whiskers approach, I believe you might want to try dressing up in a giant mouse costume and leave a huge block of swiss cheese the color of a post-it note on their desk. This way you won't get arrested - just keep an eye out for vermin exterminator vans.
    • Profile picture of the author globalpro
      Originally Posted by damasgate View Post

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on the their office.
      Maybe a variation of this would be to ninja into their office while they are there and karate chop the money out of them.

      Then they are a long term customer who pays every month for fear of you coming back and karate chopping them some more.

      Always looking for new sales approaches.

      Thanks,

      John
    • Profile picture of the author T.R. McCarroll
      Originally Posted by damasgate View Post

      I actually found a new method that works really good for getting offline clients.

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on their office.

      I've used this method and it's only gotten me arrested twice.

      Still easier than cold calling.
      but you still cold-called the bail bondsman :-)

      T.R.
    • Profile picture of the author atrbiz
      Originally Posted by damasgate View Post

      I actually found a new method that works really good for getting offline clients.

      You wear a ninja suit and sneak into their businesses under the cover of the night and leave them a post-it note on their office.

      I've used this method and it's only gotten me arrested twice.

      Still easier than cold calling.
      hahahaha, wow, I needed a nice laugh this Monday morning!
  • Profile picture of the author TyBrown
    Am I the only one who doesn't understand the reference 'cheese and whiskers'?
  • Profile picture of the author sandalwood
    Originally Posted by David Miller View Post

    I'm not going to apologize for calling it BS. It is what it is and if you want to argue the point, there's another thread where you can do it.

    Besides the couple of videos that have shown up here, in the last week I've gotten emails about some great new techniques to "never have to cold call again!" and "one technique allowed me to buy a small island in the south pacific"....you know the drill. I usually don't bother with this stuff but I was a little curious and sure enough, cheese and whiskers!

    I know these kind of things hit the market in a viral way and it looks like this one is the latest....and it also looks like a lot of people are thinking it's a great idea. If you're not alread aware of my opionion, I believe it's nothing short of bait and switch and I don't believe a single word of the hype.

    If there's one credible person here that used or uses this system, I'd like to hear about it. Until that time, I'll stand by my opinion of it.

    So here's how you should take advantage of it:

    Get on the phone and contact your prospects honestly. Refine you introduction so that you capture your prospects attention quickly. If they are a qualified prospect, they will respond positively.

    If they are not qualified, it won't cause any harm, but it's been my experience that when you behave as a professional, even an unqualified prospect can become a source of business down the road.

    If they've been getting hammered with all this cheese and whiskers nonsense, I promise you they will welcome a professional approach.
    David,

    Since I know you are one credible dude, I respect your above posting. I would like to go at this cheese and whiskers thing a little differently. I won't address the hype or the two payments of only 97 dollars each. This is typical of a guru approach to milk the masses of asses who unfortunately don't have much marketing or sales skills.

    In fact, I've only watched two videos about this thing and in one of the videos the speaker actually admits what I just said about milking the asses is absolutely true. Oh well, life isn't fair.

    Here is my take. I don't believe you are BSing the potential client with the approach. Look at Bottom Line Personal and Stansbury Associates (they publish about 899 financially oriented books, newsletters, seminars) just to name two. They all use tantalizing headlines and salacious call to action points and charge in the thousands for their BS.

    If I am correct about C&W, the only difference is their 1st email sets the stage, 2nd email shows the production and the 3rd email puts you in the client's office. It is at this point where you have to put up.

    Let's take their 100 dollar google trick, oops maybe wrong term but maybe not. To those of us who know about it, it seems like a trick. To the potential client it isn't a trick at all. He doesn't even know about the offer and is perfectly fine with paying you $20 to get $100 worth of advertising. Even if he did know about it, he'd probably pay you the $20 because his time is worth more.

    Stock brokers, financial planners, financial advisors, tax prep businesses, lawyers, politicians, arbitrators and the list goes on do it everyday of the week. They tell you they are giving you "peace of mind" "retire early" "get your fair share". To me there isn't much difference.

    I believe if their emails actually get you in the door and you can perform as you say you can, then I don't care what you call your program. C&W has a nice ring to it but so does S&M to a certain set of people.

    Oh, I better qualify this post with a loud I AM NOT associated with C&W in any shape, form or manner. I wasn't paid to write this post and I don't make a dime off anything they sell.

    I watched the 2nd video I mentioned above and picked up some excellent tips. The truth is, their material is available in several WSO's that each asked less than $194. However, if you want to spend 194 go ahead.

    BTW, every guru seems to be putting out a program on how to become the local client gorilla getter. Most of them aren't as adacious in their pricing as C&W but so what, right? Again if a guy wants to spend 194 on stuff he can get for $10 or $7, depending on the guru making the offer, he is free to go there.

    Oh, I better add I don't intend to be a C&W customer. Great ideas, great tools, but, nope, not for 194 given their system of contact is out of a mail order book published in the 70's if memory hasn't failed me.

    Now I think a guy can say their program isn't worth the money but it is worth a looksee. After all, there is money on the floor of horse stalls. My sister used to raise horses and she made extra dough by selling the natural organic fertilizer generated by her fertilizer machines.

    See, all has value but to what degree is probably what you are saying. To that I would agree.

    Anyway, good kind sir, thank you for your post and I hope we can talk again in the future.

    Let me close with a suggestion to anyone who wants to learn how to market and learn for free. Sign up for Paul Meyers talkbiz newsletter. Paul did not pay me to write this post nor do I receive a dime from Paul. I subscribe to his NL, that's it. If you can't learn from Paul, you certainly won't learn from C&W, S&M or P&G.

    OK, I'm finished with my 2 and 3/4¢...
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  • Profile picture of the author Quentin
  • Profile picture of the author bobmcalister
    or put on a disguise , like mine...works everytime!
    • Profile picture of the author David Miller
      @sandalwood - I believe there is something that can be learned from just about anything. Many times, particularly with WSO's and "selling systems" you can learn what not to do as well.

      However, this statement of yours:

      "Here is my take. I don't believe you are BSing the potential client with the approach. Look at Bottom Line Personal and Stansbury Associates (they publish about 899 financially oriented books, newsletters, seminars) just to name two. They all use tantalizing headlines and salacious call to action points and charge in the thousands for their BS."

      I'm not familiar with who you mention but let me remind you of the C & W approach:

      1. Get a gmail account (clearly to appear as an ordinary customer inquiry)
      2. Ask a question to make them believe you are interested in becoming a customer

      If you change their approach, it's no longer the system they promote.

      What many people fail to realize is that these "systems" only serve to make it harder for those of us that market products and services properly.

      I will also submit that many businesses have lost business because of these pathetic approaches. Many times I've called a business to ask about their services for my own use and I've been met with suspicion rather than the type of response that I would expect as a potential customer.

      When this happens, I'll ask why I'm getting the 3rd degree from them. Typically, I'll hear a story about how they were "victimized" (their word) by sales people pretending to be a customer.

      There are times when I don't ask why, I'll just move on until I find the business that responds properly.
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      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
  • Profile picture of the author RentItNow
    David, I'm sorry but I was a really good worker this week and deleted all my big name marketers emails..likely for the same reason as you...I know their tricks and tend to ignore them lately. Can you let me know what this thread is referring to?
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
    • Profile picture of the author David Miller
      Originally Posted by RentItNow View Post

      David, I'm sorry but I was a really good worker this week and deleted all my big name marketers emails..likely for the same reason as you...I know their tricks and tend to ignore them lately. Can you let me know what this thread is referring to?
      It's a result of the cheese and whiskers video POS marketing method in this thread:

      http://www.warriorforum.com/offline-...hod-video.html
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
  • Profile picture of the author Fernando Veloso
    This is an IM forum. The bigger of all, actually. Dozens of countries are represented here. Different people, different languages, different markets, different cultures.

    That said:

    1 - What works the best for YOU, might not work for ME at all.
    2 - What YOU call Cheese and Whiskers, can be called by ME "my best earner".

    Open your mind.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
    • Profile picture of the author David Miller
      Originally Posted by Fernando Veloso View Post

      This is an IM forum. The bigger of all, actually. Dozens of countries are represented here. Different people, different languages, different markets, different cultures.

      That said:

      1 - What works the best for YOU, might not work for ME at all.
      2 - What YOU call Cheese and Whiskers, can be called by ME "my best earner".

      Open your mind.
      My mind is very open to new ideas and ways of doing things. Please share with me, in what culture is deception an acceptable way of doing business?
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
  • Profile picture of the author wilder1047
    The idea really is to open up a business owner that would otherwise run the other way strictly due to the fact you're trying to sell them something.

    If you look at the whole method, the only really "deceitful" part is the first e-mail.

    As the second e-mail is asking how much business they could actually handle, which right there should tell the business owner this isn't a regular customer inquiry, so it's really up to them to reply if they're interested or not...

    We're not contacting these businesses and trying to swindle them into handing us the keys to their business.

    We're genuinely trying to help them.
    • Profile picture of the author Colm Whelan
      Originally Posted by wilder1047 View Post

      If you look at the whole method, the only really "deceitful" part is the first e-mail. .................... We're genuinely trying to help them.
      Oh, well that makes it OK then.
  • Profile picture of the author RentItNow
    Ummm, sort of half on the fence with this one. I once thought of having a few people I know call businesses and asking them if they had websites and then walking in to that business offering a website to the ones that did not and say something like, "Most of your customers are looking for you online". But I did decide to not do this because of my strong propensity towards good Karma.

    However, when i owned a rental business I would call a Landlord and say, 'I'm calling about your house on blah blah, would you like help finding tenants for it? I have a list of about 50 people looking right now for homes." And RARELY would a landlord not talk to me. But the difference was, I had 50 qualified tenants looking at any given moment so I could deliver what I suggested under certain ideal conditions (if the place was a good place and the landlord just did not want to deal with people).

    Hmmm...I dont think I would do this method as spoken but may modify it a bit...something more ethical...i just figure why start a business relationship using a trick?

    I know what the guy says about walking into a place and the knife coming out but once you have your business attitude swinging when you enter, you can deal with owner's on a same level. It's not really that difficult. We both own a business. I know how to market better than 99% of the businesses in my city. If that comes across, so does a cheque once the relationship is built with a simple service first (that he got right!)
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
    • Profile picture of the author David Miller
      I've stated this before, but if someone is willing to use this system "as is" we may be able to determine the validity of is once and for all (at least to a degree).

      @rentitnow - the method you stated you use in which you stated up front that you can help fill up rental units for him, clearly is not the type of call a landlord would receive from a renter.

      I think this method is just another attempt to take advantage of the many people out there who want to believe that there is some kind of shortcut or magic button that is easier than sales.

      It's ironic that these same people are usually the ones that berate sales people and call them out as pushy and as liars who will do or say anything to make a sale. Face it folks, sales people, at least successful sales people are among the highest paid professional in most countries. Clearly there's a reason for this.

      This all started because a few people decided to chat about the veracity of this system. My opinion is that it's worthless and deceptive. Go ahead and use it if you want, it has almost no impact on me or any others who understand the value of building business relationships. I imagine, based on the amount of spamming that has been done for this program, there will be a number of people using it.

      I imagine the only impact that it will have on me, is that my prospects will thank me for being straight with them and not wasting their time.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat

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