I freakin hate cold calling - so I did this and it worked... | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

mojo1

12 years ago

Now that's the cat's meow!

Congrats on making plan (b) even better.

Thanks

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agonce

12 years ago

lol I sent about 24 emails yesterday and I got two appointments just of those 24 emails. I bet half of them have not even opened them yet, so I'll be waiting for more

E-mail definitely works, you just have to find the right people to prospect to, and of course, get them interested in what you have to offer.

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Clandog

Banned 12 years ago

I use pointofmail.com to track open and click rates of my emails that I send out. But you are def on the right track here. Good job.

Thanks

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ryanmckinney

12 years ago

Bredfan,

Congrats.

I wouldn't swear by it, usually the open rate's aren't great, and the responses could vary.

Luckily, he was just talking to his wife about it..

You would get a better metric out of 100..200 e-mails sent, report that back :-)

I have never e-mailed personally, just direct mailed. I have seen other threads about thousands of emails sent with little response.

Ryan

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sconlinemarketing 12 years ago

You forgot to tell us the title of your email.

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LP Copywriter

12 years ago

Thanks for sharing! When I hear about stuff like this it makes me realize how often I over complicate things.

And hello from a former resident of Woodbridge, VA

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MonteMichaels

12 years ago

I don't know how anyone really was able to get email to work consistantly. I have tried it on many occasions, sometimes I pulled out a sale, many times I did not get anything at all. It is too much of a hit and miss to me.

Good job on taking action. Hopefully you are able to convert that lead.

Thanks

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Will Roarke

12 years ago

Have you ever heard of the book "High Probability Sales" by Jacques Werth?

It's very applicable to cold calling.
Highly recommended.

People I know who use it report more sales while spending less time and with less stress. (Although people who like the process of selling more than easy results tend not to like it)

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David Miller

12 years ago

Originally Posted by Will Roarke

People I know who use it report more sales while spending less time and with less stress. (Although people who like the process of selling more than easy results tend not to like it)

Would you mind expanding on this statement? I think I know what you're saying but I would rather know for sure.

Thanks

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Lori Kelly

12 years ago

That's great! Timing is everything. Glad the guy was just talking to his wife. I hope you get many more leads and close those deals.

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Baadier Sydow

12 years ago

Neat and well done for pushing ahead. What subject line did you use to get his attention?

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Bredfan

12 years ago

The headline I used was "Local Business Contact."

We'll see how it goes - we're booked for Wednesday morning. I've sent onesy twosy emails before never with all that much success. Phone calls seem to work better for me. Best of all is networking (I wasn't lying in my original email!). When I first started back in 2009, BNI got me off the ground - that's a different thread...

Hey LP! I think there are a bunch of us from northern Virginia lurking about...

Thanks

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xzorpl

12 years ago

I am no master at marketing; however, I have been associated with many fine sales trainer throughout the years. One thing I have learned is that the best success will not be the end result of only one method for obtaining prospects.

The most effective way to market is through a combination, i.e. phone and email, cc and mail. It is true that you will get business no matter what you do provided you do it enough, but I'll bet thet you''ll do even more when you use the combined approach.

Sometimes it's a matter of keeping the doors open and building credibility. Because a business fails to respond to an email or letter does not necessarily mean that they have no interest in what you do. If we appear professional we will get something eventually. Remember, you can't beat the numbers, but they can't beat you either! Persistence pays off. F.A. Perry

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RentItNow

12 years ago

That's an awesome email! I truly believe we hookup with people at the exact moment we are supposed to no matter the method.

Very good to come at it as a MARKETING EXPERT not an SEO guy or mobile expert etc....much more value with marketer!

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focusedlife

12 years ago

Awesome. Email can and does work. You just have to have a consistent approach to it. Great share.

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Steve Solem 12 years ago

Nice Job Harry!

I think your openness and sincerity was obvious and if I had gotten this I certainly would've taken the time to read it.

You may have gotten lucky in regards to the timing of things, and this is where I think offering prospects marketing tips and ideas via an email newsletter is a great idea. If you sent out 100 of these, odds are that 95 wouldn't have need for your services right now, but if you can get 'em on a newsletter you've got a good chance of being thought of when they do need your services.

Well done!

Steve
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UsmanShahid

12 years ago

Im kinda in a rut alot of my projects are ending and i havent gotten many new clients, I might try that e-mail and see how it works

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1 reply

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John Durham 12 years ago

Originally Posted by UsmanShahid

Im kinda in a rut alot of my projects are ending and i havent gotten many new clients, I might try that e-mail and see how it works

Change your business model.
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FormerWageSlave

12 years ago

I like this and I'm going to give this a shot in the coming weeks. Thanks for sharing!

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grrr...

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HypeText

12 years ago

You got Lucky... hitting the right Prospect at the right time....it is NOT the norm!

While one for one sounds nice....you havent gotten enough of a sampling to say whether or not it worked.

Now send out 1000 of those and come back with some solid numbers...

Oh, Wait! Unsolicited commercial email is SPAM...

Your ISP could shut you down, the recipients report you and you could be fined $500 per occurrence.

So lets see...1000 X $500...thats a half a million dollars...

Still think it works?

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kolbywhite28

12 years ago

Originally Posted by HypeText

Oh, Wait! Unsolicited commercial email is SPAM...

Your ISP could shut you down, the recipients report you and you could be fined $500 per occurrence.

So lets see...1000 X $500...thats a half a million dollars...

Still think it works?

I believe there are some ways around it, depending on the country you are in.

Thanks

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JayNine

12 years ago

Originally Posted by HypeText

You got Lucky... hitting the right Prospect at the right time....it is NOT the norm!

While one for one sounds nice....you havent gotten enough of a sampling to say whether or not it worked.

Now send out 1000 of those and come back with some solid numbers...

Oh, Wait! Unsolicited commercial email is SPAM...

Your ISP could shut you down, the recipients report you and you could be fined $500 per occurrence.

So lets see...1000 X $500...thats a half a million dollars...

Still think it works?

I don't know where you're located, but in the United States (where I am located and where Bredfan is located) you're absolutely allowed to send emails like this, as long as you comply with the Can-Spam act.

It's worth reading: The CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

Especially if you're considering doing something like this.

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FormerWageSlave

12 years ago

Jay -- But why let facts get in the way of a snarky, know-it-all post?

Originally Posted by JayNine

I don't know where you're located, but in the United States (where I am located and where Bredfan is located) you're absolutely allowed to send emails like this, as long as you comply with the Can-Spam act.

It's worth reading: The CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

Especially if you're considering doing something like this.

Thanks

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grrr...

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econnors 12 years ago

Originally Posted by HypeText

You got Lucky... hitting the right Prospect at the right time....it is NOT the norm!

Isn't that what any form of marketing is about - even cold calling? Getting someone to buy on the phone from you is not the norm. Getting someone to buy from a billboard on the side of the highway is not the norm...I guess it depends on how you define norm, though...
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John Durham

12 years ago

He's just saying that with hi probability you dont sell at all... You just put your offer out to as many people as you can each day and see who wants it. Some people love the sales process, hi prob sellers dont like going through all those motions. They just hit big numbers and shoot for laydowns, and get predictble results based on a system of a repeating a specific action over a large amount of numbers daily and achieving a predictable result.

Whatever that specific action is - (could even be targeted emailing).

Tweaking those repetitive actions produces measurable results... and duplicating them produces scalable results.

Using this approach any 18 year old high school drop out can produce a minimum quota of sales each day, and he can be easily duplicated.

Thanks

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FormerWageSlave

12 years ago

@ Bredfan

Did you keep trying this method? How'd it work out for you?

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grrr...

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atrbiz

12 years ago

Nice work...keep tweaking your method - it seems to be working for you!

(I'm also in Northern Virginia).

- Ahmad

Thanks

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Bredfan

12 years ago

Just saw this pop back up...I had forgotten about it....

I sent out a few more like this...maybe 6-7. I made one other appointment from it with a concrete company in my town. It was a good meeting - we both know some people from another networking group.

Haven't done any emailing beyond that....just no time for it (a good thing!).

The nonsense about SPAM - well, it's nonsense. The poster who suggested it would be SPAM was the one suggesting SPAM (send out thousands).

So I'm 2 for 8 on emails similar to this. My opinion is that by sending a personal note about how your businesses could work together in referrals or in direct sales makes it different from the people sending thousands of impersonal messages (SPAM).

Thanks

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beeswarn

12 years ago

2 for 8 is still well within the blind-squirrel-finds-a-nut-eventually realm. Please let us know what your conversion rate is when you reach a sample size of 1000, or you get shut down.

Spam is regulated in the U.S. and one unsolicited commercial e-mail message to a rattlesnake is all it will take to ruin your business. I think you're too close to Washington D.C. to take the risk.

I've read all the previous replies. HypeText wasn't trying to hold you back. He was trying to warn you.

Thanks
2 replies

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ronr 12 years ago

Everyone has there preferred way of marketing but sending unsolicited email is permitted as long as you follow the Can Spam Act.

If done responsibly it usually doesn't cause problems, at least not for me and others I know who occasionally do it responsibly and follow the rules.

Ron
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Danny Barnes

12 years ago

Originally Posted by beeswarn

2 for 8 is still well within the blind-squirrel-finds-a-nut-eventually realm. Please let us know what your conversion rate is when you reach a sample size of 1000, or you get shut down.

Spam is regulated in the U.S. and one unsolicited commercial e-mail message to a rattlesnake is all it will take to ruin your business. I think you're too close to Washington D.C. to take the risk.

I've read all the previous replies. HypeText wasn't trying to hold you back. He was trying to warn you.

OP said that the company had advertised in a local paper, if they are advertising then they are asking to be contacted, either via email or phone, doesnt matter, they are still asking to be contacted as they are paying to advertise in a local paper which means that they will get interest and you sending them an email is interest in their company.

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1 reply

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beeswarn

12 years ago

Originally Posted by Danny Barnes

OP said that the company had advertised in a local paper, if they are advertising then they are asking to be contacted, either via email or phone, doesnt matter, they are still asking to be contacted as they are paying to advertise in a local paper which means that they will get interest and you sending them an email is interest in their company.

Listen, Danny Boy. Until you've read the CANSPAM Act about e-mail in the U.S., and you're licensed to practice law here, don't give us any legal advice.

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1 reply

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Danny Barnes 12 years ago

Originally Posted by beeswarn

Listen, Danny Boy. Until you've read the CANSPAM Act about e-mail in the U.S., and you're licensed to practice law here, don't give us any legal advice.

Listen Bee Swarm, no legal advice given, just stating my opinion just like you and the others that have posted. Its well known that if a company advertise's in a paper for example then that is them giving you the green light to make contact, why else would they pay to have their phone number and email publicly distributed?

No need to jump on me just because i only have a few posts, ive been around WF for a while but choose to take in knowledge rather than waste time in posting purely to belittle others.

Have a nice day
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BUFFALOBT

12 years ago

Prospecting by email is my only method of finding customers. I hate cold calling and anything else that might resemble real work- just a flaw of mine.

Anyway- it can and does work, and then there are times when it doesn't. Really isn't any rhyme or reason to it...just like any other prospecting method.

Af far as CANSPAM...ask 10 people on this forum about it and you'll get 10 different answers.

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IMHunter

12 years ago

That is awesome! Thanks for sharing.

Thanks

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ibuylessgas

12 years ago

I hope you don't mind, but I 'borrowed' this email wording and used it when responding privately to peoples' posts on Linkedin.

I sent maybe 5-6 last week, and figured I hadn't gotten through (I did get some folks say 'thanks but no thanks') when this morning I received an email from an electrical contractor asking me to call him. I did and set up a meeting later this week. He's a hot prospect and I strongly suspect I'll close him.

Thanks for this awesome tip!

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sloanjim

12 years ago

Ch** you know what's gonig to happen now?

100,00 biz's are going to be hit with this email
WSO wil lcome out about it
Shared on BH and shared sites
$1,000 product launch expanding on it.
Saturation.
END

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ronr

12 years ago

The email is pretty basic and similar to what many other people are using anyway. Business owners are already getting lots of similar emails anyway. I don't think one more will make a difference

Originally Posted by sloanjim

Ch** you know what's gonig to happen now?

100,00 biz's are going to be hit with this email
WSO wil lcome out about it
Shared on BH and shared sites
$1,000 product launch expanding on it.
Saturation.
END

Thanks

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sloanjim

12 years ago

yep agreed. Like some who wins the lotto..then tells them the "system" to win the lotto.. Even a blind squireel finds his nuts ocassionally.

Send 10,000 out and then see what % close. That's more a realistic test

In my experience you can get about a 3% reply rate with email..or you can get about a 70% rate with WSO I used but you basically lied to them (but acording to the WSO selelr that was fine as it's all about geting replies nothing else.)

You got Lucky... hitting the right Prospect at the right time....it is NOT the norm!

While one for one sounds nice....you havent gotten enough of a sampling to say whether or not it worked.

Now send out 1000 of those and come back with some solid numbers...

Oh, Wait! Unsolicited commercial email is SPAM...

Your ISP could shut you down, the recipients report you and you could be fined $500 per occurrence.

So lets see...1000 X $500...thats a half a million dollars...

Still think it works?

Thanks

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http://www.fxscalpingmethod.com

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affordableweb

12 years ago

email is still the king of marketing. you just have to send the right email to the right person for it to work.

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I freakin hate cold calling - so I did this and it worked...

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