Need help promoting music school.
I was hired to rebuild their website and create some videos for them.
Before I rebuilt their website, however, I hired someone to do some keyword research for me (not my best skill). I did a bunch of on-page SEO for the site and it now ranks on page 1 and page 2 for the various keywords I was told to use. I also created a video for them which I just started doing some simple SEO work on and it's now is on page 2 for one of the main keywords.
I just added Google Analytics to the site (stupid me forgot to add the code when I first built the site...too many projects going on at once) so I'll start tracking the traffic soon.
But while we've been waiting for the site to get ranked and start bringing in visitors, we've done a few other marketing ideas which aren't working.
One of the ideas I helped them with was creating a print ad to put in the program of a local musical performance. The print ad included a QR code that took the visitor to a mobile website offering 50% off one month of lessons. They placed the same ad in a local magazine. I did put the Google Analytics in that website and it's received just 13 visitors.
They've tried some other marketing ideas without me as well which has mainly been offering either 1 free lesson or 50% off a month's worth of lessons. With the 50% off, the 4 lessons for the month come to a total price of just $60. They had a few inquires but no takers.
Even though they're not really paying me as a marketing consultant, I still want to help them out because they're very nice people and I know they'd be amazing cheerleaders for my company if I can get them more business.
But I'm not sure if it's just a general problem with the economy and people are simply not looking for music lessons nowadays, or their discounts aren't the "hot button" that their customers are looking for.
It's an amazing place to visit which is why I suggested doing some videos and putting them on their website. They even have a recording studio for bands and musicians to come in and record their own CDs.
Can anyone give me some general suggestions on what I can do to help them bring in more students?
Thanks.
Mike
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