"Cheese and Whiskers" .....what it really is, not how it has been discussed

16 replies
About a week ago, I made the mistake of asking if anyone bought into Laura Betterley's new program that was being praised by the likes of Dan Kennedy and Eben Pagan.

The sales pitch was by Ryan Deiss.

The program was immediately trashed a few times by people that didn't buy it.
There were a few things in the sales pitch that I too did not like.

I was curious about a few little chunks of the process and was hoping for a better picture of what was inside.
Anyhow, the thread was deleted....

Within the sales presentation, it mentioned that they used a Cheese & Whiskers method.

That program of Laura's.....love it or hate it....is not Cheese & Whiskers.....

In the post I made, Ewen Mack posted a link to ilovemarketing.com
Toward the bottom of the page, there's an interview of Dean Jackson by Dan Sullivan.
Dean Jackson conceived "Cheese & Whiskers".......

Cheese & Whiskers is more of selling mindset that could be scripted differently for every potential client depending on their needs.

Below is a clip from the interview in the words of Dean Jackson, to originator:

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The thing that tied it all together was I read an article about mice and why mice
are used in all the scientific experimenting, and found out that mostly mice are very
similar to humans in the way that they react to things and their motivations. And, of
course, their brains are much smaller, so they're only focused on the primary things.
And I started thinking about it, that mice, if you think about it, come
preprogrammed with 2 prime directives. And those 2 prime directives, for a mouse, are
1) get cheese and 2) avoid cats. That's really the thing. And if you think about it,
that's really the way, as humans, ultimately the part of our brain that actually drives
what we do, not what we think or what we logically can think about something, but
what drives our actual behavior, our brains are not that much different. We're
programmed to get cheese and avoid cats. We want to get the good things and avoid
the bad things.
So, I started observing and seeing how, in most situations, what happens is that
companies, when they're presenting something, they're kind of focused on themselves
and revealing themselves as cats. Instead of focusing on the cheese, which is the thing
that your prospect really wants, the thing that is driving them to make this decision.
So, observe that the more you can just focus on the cheese and avoid showing
your whiskers, the better off that you'll be.

---------------------------------------------------------------------------------------------------------

His message is pretty simple.... "More Cheese, Less Whiskers"
#cheese and whiskers #discussed
  • Profile picture of the author Aaron Doud
    If that is what she means it is amazing she is getting $200 for something that you learn upselling at McD's. Of course you focus on what is in it for them. That is the most basic of selling. If you are not at that level of selling you shouldn't even be attempting offline unless you will hire sales people.

    I really need to start being a guru. I could make so much money selling stuff I have learned over the years.

    I mean would could get into things like the "like triangle", Q&A Process selling, maintaining control while making the prospect think they are in control, and etc.

    People always asked me why when selling items I always tried to get onto my knees near a counter. I'm a tall guy so I naturally intimidate people. Thus to give the client confidence I would put myself into a position where they felt they had power over me. Yeah this stuff is really getting into mind games but it works.

    But if all she means by "cheese & whiskers" is make it about the prospecive client then I am amazed. Because I won't even interview a person for a sales position that I have to teach that to. Of course you focus on them and not yourself. Focus on yourself and your needs and you will never make money. This isn't sales 101 it is sales 001. Hell it is interpersonal relationships 001. It's common sense.
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    • Profile picture of the author Jerry McGough
      Aaron,
      The whole point of this post is that Laura's program IS NOT Cheese & Whiskers.
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    • Profile picture of the author ShayB
      Originally Posted by Aaron Doud View Post


      But if all she means by "cheese & whiskers" is make it about the prospecive client then I am amazed. Because I won't even interview a person for a sales position that I have to teach that to.
      ^^^This.

      I can't believe such a basic, fundamental sales concept is being packaged as being revolutionary. Geez. :rolleyes:
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      • Profile picture of the author sandalwood
        Originally Posted by ShayRockhold View Post

        ^^^This.

        I can't believe such a basic, fundamental sales concept is being packaged as being revolutionary. Geez. :rolleyes:
        Oh come on, all the gurus do it. They take the most basic of concepts and make it sound like the next coming of Christ or Allah (your choice) and charge an arm and a leg. Take cold calling via the phone. Walk through the WSOs and you'll see some guru telling you they discovered the phone and you can actually use it to make cold calls. All they want is 197 in 2 easy payments. Geez Louise...
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        • Profile picture of the author David Miller
          I'm beginning to think that we've provided Cheese & Whiskers with an awful lot of free advertising. Even when something is a POS, curiosity will lead people to a possible purchase.

          This is my last post on any thread that mentions this ridiculous system, and hope that many of you will join me.
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          The big lesson in life, baby, is never be scared of anyone or anything.
          -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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          • Profile picture of the author vndnbrgj
            Originally Posted by David Miller View Post

            I'm beginning to think that we've provided Cheese & Whiskers with an awful lot of free advertising. Even when something is a POS, curiosity will lead people to a possible purchase.

            This is my last post on any thread that mentions this ridiculous system, and hope that many of you will join me.
            I am with you...
            This is starting to become the WSO section.. Where the same point gets rehashed over and over
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            • Ok my last post on this too.

              the Sleeze & Whisper's method
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              • Profile picture of the author jimbo13
                THREAD CLOSED
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                • Profile picture of the author David Miller
                  THREAD CLOSED

                  I will not go back down this road
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                  The big lesson in life, baby, is never be scared of anyone or anything.
                  -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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          • Profile picture of the author payoman
            Originally Posted by David Miller View Post

            I'm beginning to think that we've provided Cheese & Whiskers with an awful lot of free advertising. Even when something is a POS, curiosity will lead people to a possible purchase.

            This is my last post on any thread that mentions this ridiculous system, and hope that many of you will join me.
            Dammit David your frustration on this matter is such an entertaining read though, I want more!! Haha
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  • Profile picture of the author Aaron Doud
    Ok than what is hers and why is it being promoted as cheese and whiskers?

    I'm getting lost but having fun beating up the cheese and whiskers method.
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    • Profile picture of the author beeswarn
      Why are you still wasting our time with this trash?
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  • Profile picture of the author racso316
    I think this "breakthrough silver bullet method" has been beaten down to death already. Let's move on, shall we?
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  • Profile picture of the author somacorellc
    Originally Posted by Jerry McGough View Post

    Dean Jackson conceived "Cheese & Whiskers".......
    I'm pretty sure Dean Jackson was not the first person to think of this.
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  • Profile picture of the author cosmolito
    Ryan Diess annoys me.

    I think its because he is constantly trying to get in my pockets with crap that doesn't help me make any money whatsoever.
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  • Profile picture of the author FormerWageSlave
    The term Cheese and Whiskers creeps me out. I don't even want to know what it is.
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    grrr...

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