"Cheese and Whiskers" .....what it really is, not how it has been discussed
The sales pitch was by Ryan Deiss.
The program was immediately trashed a few times by people that didn't buy it.
There were a few things in the sales pitch that I too did not like.
I was curious about a few little chunks of the process and was hoping for a better picture of what was inside.
Anyhow, the thread was deleted....
Within the sales presentation, it mentioned that they used a Cheese & Whiskers method.
That program of Laura's.....love it or hate it....is not Cheese & Whiskers.....
In the post I made, Ewen Mack posted a link to ilovemarketing.com
Toward the bottom of the page, there's an interview of Dean Jackson by Dan Sullivan.
Dean Jackson conceived "Cheese & Whiskers".......
Cheese & Whiskers is more of selling mindset that could be scripted differently for every potential client depending on their needs.
Below is a clip from the interview in the words of Dean Jackson, to originator:
------------------------------------------------------------------------------------------------------
The thing that tied it all together was I read an article about mice and why mice
are used in all the scientific experimenting, and found out that mostly mice are very
similar to humans in the way that they react to things and their motivations. And, of
course, their brains are much smaller, so they're only focused on the primary things.
And I started thinking about it, that mice, if you think about it, come
preprogrammed with 2 prime directives. And those 2 prime directives, for a mouse, are
1) get cheese and 2) avoid cats. That's really the thing. And if you think about it,
that's really the way, as humans, ultimately the part of our brain that actually drives
what we do, not what we think or what we logically can think about something, but
what drives our actual behavior, our brains are not that much different. We're
programmed to get cheese and avoid cats. We want to get the good things and avoid
the bad things.
So, I started observing and seeing how, in most situations, what happens is that
companies, when they're presenting something, they're kind of focused on themselves
and revealing themselves as cats. Instead of focusing on the cheese, which is the thing
that your prospect really wants, the thing that is driving them to make this decision.
So, observe that the more you can just focus on the cheese and avoid showing
your whiskers, the better off that you'll be.
---------------------------------------------------------------------------------------------------------
His message is pretty simple.... "More Cheese, Less Whiskers"
The Money Ferret Finance Article Directory
grrr...