I need some help!
I did my research, recognized that the only thing they ranked for in the serp's is their business name, the website is horribly optimized, there are absolutely no visible backlinks to the site, and I thought I was looking at a great prospect so off I went to the appointment.
I find out that a local company hosts their website and have done so for nearly 2 years now. The business owner, who obviously has no idea about anything internet, claims he has done no real marketing for the website other than business cards at fairs, festivals, and events.
So anyway, to my point. At the meeting, he shows me his google analytics and it claims that he is getting 1400 local hits a month within a 50 mile radius of his business.
i am baffled about this. Am I not as adept at this marketing thing as I thought or is there some kind of funnel this business might be using in order to make it seem as though they are getting that many visitors a month? The problem that I was unable to help the business owner understand is that he isn't tracking anything related to his website and has no idea how many of those visits are actually converting into anything, especially monetarily.
Any help here would be greatly appreciated.
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