Best WSO on direct mailing? ... that you have TRIED yourself

by agonce
8 replies
So I think direct mailing is the second best way to prospect after cold calling and there are many many ways to do it the RIGHT way. Does anyone know of a good WSO that actually makes sense and is worth the $$$?
I would really appreciate if someone has tried(put it in action) one themselves and has any suggestion about direct mailing in general.

Thanks!
#direct #mailing #wso
  • Profile picture of the author JoshP
    If you are wanting to learn about direct mail, I would highly suggest reading Dan Kennedy's Ultimate Sales Letter book.

    I have a direct mail sequence based upon what he teaches in that book that brings in a pretty good response rate.

    You can pick up on Amazon for like $11, about the same price as any WSO on the subject.
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    • Profile picture of the author agonce
      Originally Posted by JoshP View Post

      If you are wanting to learn about direct mail, I would highly suggest reading Dan Kennedy's Ultimate Sales Letter book.

      I have a direct mail sequence based upon what he teaches in that book that brings in a pretty good response rate.

      You can pick up on Amazon for like $11, about the same price as any WSO on the subject.
      Awesome! Thanks for the suggestion.
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    • Profile picture of the author ryanmckinney
      Originally Posted by JoshP View Post

      If you are wanting to learn about direct mail, I would highly suggest reading Dan Kennedy's Ultimate Sales Letter book.

      I have a direct mail sequence based upon what he teaches in that book that brings in a pretty good response rate.

      You can pick up on Amazon for like $11, about the same price as any WSO on the subject.

      Finishing that book up right now, and putting together a campaign based on bits and pieces found in there.

      Plan on reading it again.. and more than likely.. again.
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      • Profile picture of the author wordsofmagic
        Outrageous advertising thats outrageously successful by Bill Glazer Its about $12. Fantastic book!
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        Paul Smith
        Start Up PPC Business Coach

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  • Profile picture of the author racso316
    For sure, go with Dan Kennedy's Ultimate Sales Letter, as well as No BS Direct Marketing.

    You could go to ebay and get Dan Kennedy's Magnetic Marketing cd's for cheap.
    This course deals with direct mail strategies with tons and I mean tons of examples and swipe files from students of his that you can use as is or change little information. 100% worth the money.

    Another book regarding ballsier direct mail that makes sure your mail gets opened is Bill Glazer's Outrageous Advertising. Deals with lumpy mail as well as swipe files and examples of successful sequences.

    Around $60-$80 you'll get a PHD in direct mail education, haha. Not quite but I would go for that instead of a wso. I haven't seen one that could compare to the books/courses above.

    Enjoy
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    • Profile picture of the author agonce
      Originally Posted by racso316 View Post

      For sure, go with Dan Kennedy's Ultimate Sales Letter, as well as No BS Direct Marketing.

      You could go to ebay and get Dan Kennedy's Magnetic Marketing cd's for cheap.
      This course deals with direct mail strategies with tons and I mean tons of examples and swipe files from students of his that you can use as is or change little information. 100% worth the money.

      Another book regarding ballsier direct mail that makes sure your mail gets opened is Bill Glazer's Outrageous Advertising. Deals with lumpy mail as well as swipe files and examples of successful sequences.

      Around $60-$80 you'll get a PHD in direct mail education, haha. Not quite but I would go for that instead of a wso. I haven't seen one that could compare to the books/courses above.

      Enjoy
      Thanks buddy, I appreciate your suggestion! I am starting to LOVE direct mail and these two books will come in handy!
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  • Profile picture of the author RKCastillo
    Along with the books people mentioned here...I would say listen to the I Love Marketing podcast. Especially the first few episodes, like 1-7. They explain tons of stuff you can use for Direct Mail and it will cost you a whole $0.
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  • Profile picture of the author agonce
    thank you all! I will definitely look for your suggestions.
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