New Cold Call System AMAZING SUCCESS (Hi David Miller!)

I think you might be right, I'm going to get a get bad rep for my ridiculous headlines to get people to read the thread, OK no more!! Haha

Well, what seems to make sense would be to send the email first, then call immediately and ask them to confirm they got it and emphasize that it is IMPORTANT that it gets to the owner.

Would probably have the most success.

It's always interesting to open up this forum and see your own name right at the top, albeit a little scary too!

First, let me clarify what I meant about "systems" in that previous thread. Clearly I was speaking about all those nifty little methods that IMO lead the prospect to believe that you are up to something other than wanting to sell him your product or service. I don't care if it's cheese and whiskers, lox and bagels, or abbot and costello. If you are hiding your agenda, you're being deceptive.

Having said that, I have nothing against "systems" as a method of getting things done. In fact, I'm a strong believer in systems that get the job, any job, done in an honest and effective way.

I have a system. It's my cold calling system. I believe that if you don't have a system you are doomed to failure. If you don't have a system, you'll do something different on every contact. You'll have no way to identify what needs to be changed or corrected.

My system is pretty simple:

1. I identify my prospect. I try to waste as little time as possible contacting people that aren't my target market.

2. I have a script that after a lot of work and tweaking gives me measurable results. I use the script virtually word for word. Part of the work that went into the script was several rewrites to ensure that every syllable was spoken as if I was speaking to someone in the same room.

I learned from a very accomplished writer that the written word, should read just as if it were spoken if it's to be effective. It was great advice and I still have to work to master it.

But I digress, let's get back to systems.

Built into the script are all the critical elements that allow my prospect to understand why he's on the phone with me.

There are, of necessity, a number of variables, all of which can be handled with a certain amount of ease and confidence because my "system" gives me to advantage of knowing what thing may happen.

Along the way, at every moment, my prospect is fully aware of why he's on the phone with me. Everything that happens is leading to making it easy for him to buy. One of the reasons for this is because he's fully aware of my intentions within the first 30 seconds of the call.

Now here's what I see when I read about your email system.

Lots of ways to look at this. I'm not clear on what it is you're trying to accomplish. But I think I have an idea why you like the method you suggest.

When I've seen people do this or something like it, what I see is someone who doesn't want to appear to the "pushy salesy" person that so many people in this forum blather on about. So rather than take the chance of presenting your proposition to the owner when you have him on the phone, you feel the need to difuse any tension that you feel exists. Problem is, that the tension only resides in your head, not his.

If your only goal is to send an email, it's a fine system. I'm sure many owners will be happy to get you off the phone by giving you their email address. But at the end of the day, you'll find that you're no closer to a sale.

I know from your previous posts that you've started to get some business from calling. I'm not saying it's the only way to get business. I'm not, as some have said in this forum, pushing cold calling as a religion. I'm simply saying that if you've started to do it, and you've decided to back away for any reason, I sincerely hope you don't start looking for a simple or easy way out of getting on the phone and making it happen.

I don't know if that's the answer or review of your system that you wanted, but it's what you got.

I suppose the reason I do it is this :

Instead of calling up and being 'the guy trying to sell something (yes, as David mentioned, good salespeople avoid this apparently. I probably just need more practice, but I like to *try* to be creative when finding solutions to problems I'm having)', you are being the 'Caring, local business owner who wants to share some information with another local business owner'.

You see, I still get like 70% of my calls instantly turned away by gatekeepers OR the business owner isn't available for whatever reason. There isn't a good answer, that I have yet seen, to account for business owners simply not being available to answer your call.

Using this method, you would avoid your email being discounted by a gatekeeper by following up, and potentially even getting them to tell the boss 'a guy called today about an important email for you, it's labelled XXXXX'.

So the benefits are, in summary :

1. You get a gatekeeper to inform the boss about the email, if you can win them over the phone on the importance of it, or simply being charming.

2. You provide credibility by making a couple points of contact, reinforcing each of them.

3. You avoid the 'not interested' bit on the phone, because you are simply delivering them a follow-up IE 'Please ensure this email gets through' bla bla

I hope this makes sense, appreciate the replies.

Great technique for cold calling Yawg Dawg.