Organizing leads for offline business

8 replies
Hello, warriors. I have lurked here for awhile and learned a ton. I appreciate all the great info and have yet one more piece of information that I respectfully request from your vast experience.

I recently stumbled across an industry that relies heavily on location-specific referrals and most of the companies I realized don't optimize their sites for google rankings.

I think I could do well by selling local leads. My plan at the moment is to set up exact-match-domains targeting the larger market areas to capture leads in those areas. Such as "type-of-company-in-city-state.com" - whatever the most searched keyword phrase is.

I think by utilizing EMDs and using other basic seo methods I could outrank most of their companies in the serps and capture a large market share of the leads then turn around and sell them to those companies that are seo-ignorant.

I plan to scale the business up to several hundred sites each targeting a different location. I don't necessarily want to log in to several hundred sites a day to get my leads. Is there a way I can forward the leads to one site and have them organized location specific? I don't necessarily want to spend hundreds of dollars for software right now as I don't have the money.

Is there also a way I could set up a membership site that my customers could log-in and obtain leads for their location only?

I was thinking of charging customers a $300 annual membership fee and somewhere around $30 per lead. The customer will in turn make several thousand dollars off of every lead they convert.

Final question, is there a resource that you'd recommend that talks about this? I don't know the basics of setting it up or what the accepted way of doing business with offline leads is.

Thanks in advance for your help.
#business #leads #offline #organizing
  • Profile picture of the author Stranger Danger
    What kind of leads are you wanting to send? If you're forwarding calls, services like callfire will log everything for you. If you are sending email-only leads, you can consolidate everything by having all of your emails forwarded to a single account (in addition to your client's account).

    EDIT: test the market before you scale.
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  • Profile picture of the author Stranger Danger
    Without asking you what your niche is; is it the type of industry that would receive phone calls from potential clients? If so, I would highly recommend sending calls as well.

    When you set up your contact form, you can have it state which web address the email came from (for tracking purposes). You can also set the address that you wish to forward the emails to. You can list more than one email address.
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  • Profile picture of the author fitgrappler
    Ok, cool. Yes, the consumer would call the business sometimes but most of the time the business has to get clients through a different service. So, I'd like to provide a way to capture the organic traffic leads and match them with the business. I would defintely provide the phone number to the business so they could follow up with calls.
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  • Profile picture of the author Stranger Danger
    Sure. Just remember, if you don't have a phone number to call, your conversions will be smaller.

    You can get a number from callfire for $1/month (plus talk time), and have it forward calls to any number you choose. You can buy as many numbers as you want. If you're charging $30/lead, you only need one lead to pay for it all.
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  • Profile picture of the author fitgrappler
    Ahhh, I see what you're saying. Good idea. Thanks!
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  • Profile picture of the author megancheung
    Wow,that' awesome,Thanks for sharing information with us, I will return every to read more.
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  • Profile picture of the author fitgrappler
    Ok, it looks like Leads 360, Leadmaster, and Leadmesh all seem to have software that does basically what I'm looking for. You can have your leads imported from a variety of sources and then categorized the way you want. It also allows you to deliver your leads in an exclusive or semi-exclusive manner. That would be great for my needs.
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