Some of you know Im the originator of the report “The Bower Formula” and are familiar with the story of biz on the net about how we created 20,000 web site customers for our directory site within a span of 12 months back in 2000...
So I have people asking me constantly about directory sites.
Recently, a few friends here, Shay, RentItNow, Di..., and a few others have asked me to post a new thread on the subject so here it goes...
I think this will be enlightening for newbs and experienced people alike. Sure inspires the heck out of me...
Let me ask,
Can You Imagine having only one domain to manage and being able to put 1000 customers on it, using identical cloned pages instead of building from scratch?
Can you imagine charging them say $100 per month per listing on your site?
Well that’s what many directory sites do.
Lets start from the beginning...
What is a directory site?
Well for instance lets say you own “Chicago diners.com” or something a site where visitors can go and review local diners listings all in one place. It would be considered a Chicago diners “directory site”.
Diners pay you a monthly fee to have a listing on your site. It could be $49. Per month, or $79 , or $99 or even $1,000 per month. Depends on who you market to and what you want to charge.
Checking out findlaw.com, or dentistcom, or realestate.com, whatever...many directory sites charge each customer over $1,000 per month depending on the niche.
Yellow book 360 charges $79. Per month, and they have thousands of listings.
ATT has a directory site, and they also charge right around $79. per month. They create hundreds of new customers every single day!
Let me break that down for you, a thousand people paying you $79 per month is $79,000.00 per month. Is almost a million dollars per year in residual income just for managing one single site!
Fact is that if you have a ranking local site, in any industry’s niche, or can build one, everybody in that niche wants and needs to be on it, and they are willing to pay you!
BIG QUESTION HERE: How do you sell it?
ANSWER: How does everyone else sell it?
Yellow book 360 sell hundreds of listings per day, with their what?
So did I, and so does ATT. So do a few Warriors here.
But the beauty is that being such a high value and low cost to get started , you can sell listings with classified ads, flyers, easily door to door, all kinds of stuff, because being on a good directory site that is ranked is worth money, and is an interesting proposition.
Did you know you can even sell listings on a pre-launch, before you site is even on the first page, and the listings will help get it there?
I’ve sold pre-launches before, they are the same as selling an established site, you just call people, or advertise to them, till someone says yes, just like anything else.
So Next Question:
How do you rank them?
“Cherry Pick Your Markets”.
I could do a directory site in little rock and probably get 100 attorneys on it, because its easy to rank in little rock, yet big enough to facilitate 100 attorney customers for me...
National sites are hard to rank, but local ones are easy...and each customer you list helps you rank even higher!
But what if you don’t live in little rock?
That’s the beauty.
You could really market ANYWHERE, because this is the kind of sale you can easily close over the phone.
Directory sites in my opinion are really the perfect offline business model.
Any newby can start one... with a vision, and some passion to make it happen.
Once you see the potential you would be hard pressed to hold yourself back from starting one.
This is bound to be an exciting subject. I cant wait to hear others input!
Shay, hope this is a good start! We will enjoy this thread Im sure!
All The best,