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Local Business SEO

by lukeaf8
15 replies
Hey All,

I know what SEO on a broad scale looks like.

But how do you scale down SEO to the local level?

Anyone have any links or material I can look at?

Preferably the free type.


Thanks in advanced.
#business #local #offline marketing #seo
  • Profile picture of the author redcell1
    There really isnt much of a difference between seo on a broad scale and seo on a small scale.
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    Just here to see the shenanigans.

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    • Profile picture of the author Matt Lee
      Originally Posted by redcell1 View Post

      There really isnt much of a difference between seo on a broad scale and seo on a small scale.
      Actually there's quite a difference if you're doing it right =) Local SEO involves more than just linkbuilding - citations, geo-tagging, etc.

      To be honest, there is soooo much information here on the forum that is free, your best investment is going to be your time and reading through 100's and 100's of threads in the next few weeks.
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      "One of the Most Successful Offline WSO's Ever!
      Get More High $$$ Clients with this Small Business Marketing PLR Magazine
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  • Profile picture of the author Baadier Sydow
    That's not entirely correct. SEO on a broadscale requires a diverse range of link types to build rank amongst other things. Local SEO, specifically in the competitive niches require citations along with reviews as ranking factors. Conventional SEO also plays a part locally with lower traffic keywords returning organic results pages.
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    Baadier Sydow
    Budget Furniture

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    • Profile picture of the author lukeaf8
      Thanks Baadier!

      Do you mind telling me a little more about the citation process? What it is? How you do it?

      Also, as far as reviews go, is that just a matter of encouraging the patronage to get online and review?
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      • Profile picture of the author Site87
        My experience with Local Business SEO has been very good. What I do is simply target keywords related to the busines + the city they are in.

        I normally create a few articles, simple videos, Google Places, Yahoo Locals and Yelp profiles and some social bookmarking but nothing heavy. Ive been able to rank clients that have low to medium competition with these types of backlinks.
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        • Profile picture of the author lukeaf8
          Thanks for the feedback Site87!

          Can you describe what the social bookmarking looks like for you?
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  • Profile picture of the author HudsonJereth
    Google provides data on the approximate number of monthly Global and Local searches carried out for each keyword which means that local searches do play a major role in Business. When a business is targeted locally, it is enough to be available on the net for local peoples. Hence Local Business SEO should be vitally carried out for such a kind of business.
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    Becoming a Hearing Officer
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  • Profile picture of the author Rache
    How I did my Local Seo:

    I submitted to local directories which has faster approval system
    I used my city or sometimes country with my keywords
    I comment on local blogs
    I post classified ads on local channels

    and these processes work in getting my ranks high and boost traffic also
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    • Profile picture of the author Dj Co2
      Originally Posted by Rache View Post

      How I did my Local Seo:

      I submitted to local directories which has faster approval system
      I used my city or sometimes country with my keywords
      I comment on local blogs
      I post classified ads on local channels

      and these processes work in getting my ranks high and boost traffic also
      What more is left to do?
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  • Profile picture of the author WF99
    I like and follow the way of site 87 ...
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  • Profile picture of the author Aaron Doud
    Another thing to remember is how does that customer search.

    Do you want to target Plumber + city. Or is it better to target plumber itself and make sure on google maps you are A or B? I just did a test and for my town only one business is targeting plumber + city. The reason? That's not how we search until you get to bigger metro areas(plumber + subburb) and even then the local search with google places will be important if still not more important.

    You can target keywords all you want but what matter is how real people search. It's the reason that google is pushing places up higher. When I am searching for plumber I want a local one so google gives me the places listings so I don't have to search plumber + city.

    This is another reason why I tell people here to market your services locally. It will help you better understand and target for your clients.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Jcplumbing
    Moved over the weekend (few blocks from beach, what up life) but I hit some leads this morning and went to work at a client's office. Gonna hit more leads later tonight and work on some ecommerce stuff for the same client - running a case study on that in education center if anyone is interested.
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    • Profile picture of the author Nick SEO
      Local SEO is a helluva lot easier
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  • Profile picture of the author pappukumargn
    hi,
    Local SEO is the process which puts your company in front of millions of potential customers on Google and the other leading Search Engines.
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  • Profile picture of the author Blindbiz
    Local seo is getting very crowded. Every out of work tech geek is now offering a Local seo. Stay focused on 2-3 industries and then branch out to other marketing ares as the expert in the field. A appliance repair shop in san diego is more likely to hire you if you have done appliance repair shop in other cities.
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