Overcoming SEO common questions?
I am sure this has probably been answered in previous threads/posts, but I could not find anything specific so I am creating this thread for help.
I am from the UK and local businesses (average mom and pop plumbers, landscapers etc) are not necessarily as clued up on the internet as maybe in some larger countries and so am meeting some common questions/objections when it comes to explaining the overall SEO process in an appointment.
I don't use jargon and use the technique of explaining how it is aimed at bringing more business in the for them etc, which is fine. However they often ask can I guarantee they will make more money from my service. I of course have to say 'no I can't' - and this then raises red flags in their mind if I am charging around $200-$300 per month for the SEO service.
I know the same applies for any other advertising/marketing they might invest in, but people just seem to be super-suspicious of SEO companies I think.
How do you guys explain this to clients? I am sure you don't offer guarantees as no-one can, so what are the main points to convince a client that investing heavily in long-term SEO is the right way to go?
i.e how do you convince them to invest in your SEO service when you can't guarantee they will see increased business from it, especially when your pitch is all about increasing business for them?
Thanks for any advice,
Steve.
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