Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 19th April 2012, 10:41 PM   #1
HyperActive Warrior
War Room Member
 
mogulmap's Avatar
 
Join Date: 2009
Posts: 364
Thanks: 82
Thanked 133 Times in 53 Posts
Default Walk in or Cold Calling which do you suggest?

Hey All,

I am getting ready to do some prospecting and wanted to get some feedback from you offline pros. Which do you think is better, cold calling or walk in?

Just not sure if I should start pounding pavement or dialing.

Thanks in advance for your help

Rus Sells says...
Your signature is all that matters!
and
Cat's = PROFIT"S
mogulmap is offline   Reply With Quote
Unread 19th April 2012, 11:49 PM   #2
Web Kid
War Room Member
 
Join Date: 2011
Location: Australia
Posts: 400
Thanks: 48
Thanked 239 Times in 82 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Admittedly, I haven't done walk-ins yet. But I only started about a month and a half ago with cold calling and to this day have 4 paying clients from it and I am certain I could have more if I was more persistent with the fence sitters.

You can cover MUCH more volume with calls, plus you can't 'walk in' on tradesman that want a website for their mobile business.
payoman is offline   Reply With Quote
Unread 20th April 2012, 03:37 AM   #3
Active Warrior
 
JamesCx's Avatar
 
Join Date: 2012
Location: England, UK
Posts: 77
Thanks: 14
Thanked 12 Times in 11 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Based on the fact that I hang-up on 99.99% of cold callers, walk-in. But then, the rest of the population isn't like me, I assume! :rolleyes:
JamesCx is offline   Reply With Quote
Unread 20th April 2012, 03:38 AM   #4
The Laptop Entrepreneur
War Room Member
 
Anton Nadilo's Avatar
 
Join Date: 2011
Location: New Zealand
Posts: 249
Thanks: 22
Thanked 96 Times in 62 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Do both...and test and measure your results.

Cheers

Anton

Anton Nadilo is offline   Reply With Quote
Unread 20th April 2012, 03:45 AM   #5
Mr. Sales On Fire
War Room Member
 
Jason Kanigan's Avatar
 
Join Date: 2011
Location: NC, USA
Posts: 4,033
Thanks: 2,090
Thanked 4,027 Times in 1,830 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Calling is more efficient: if you know what you're doing, you can reach many more people in less time.

Walk-ins do have a power all of their own...but again, you have to know what you're doing. You can waste a lot of time driving around if you don't have a plan.

Use the search function of this site: you'll be able to find many good threads about both topics.

Jason Kanigan is offline   Reply With Quote
Unread 20th April 2012, 06:07 AM   #6
Advanced Warrior
War Room Member
 
BenQ's Avatar
 
Join Date: 2009
Posts: 805
Thanks: 83
Thanked 180 Times in 146 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Do both. Calling can reach the masses, but when you're out and about don't be afraid to talk to the vendors you're visiting. I've gotten more sales by starting simple conversations than I can remember.
BenQ is offline   Reply With Quote
Unread 20th April 2012, 07:37 AM   #7
Advanced Warrior
 
Join Date: 2011
Location: USA
Posts: 551
Thanks: 231
Thanked 164 Times in 107 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Both are types of cold calls, as they aren't expecting you and have no warm feelings toward you.

I use both both methods. Telephone prospecting is uniformly more efficient and productive for me, but walking in works well in certain situations.
beeswarn is offline   Reply With Quote
Unread 20th April 2012, 01:43 PM   #8
Senior Warrior Member
War Room Member
 
David Miller's Avatar
 
Join Date: 2011
Location: Tennessee
Posts: 990
Blog Entries: 1
Thanks: 377
Thanked 821 Times in 391 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Having recently purchased pants, I decided to take my show on the road. It was an interesting change of pace from spending my day on the phone, but I don't think I am going to surprise anyone if I say I prefer the phone to knocking on doors.

The clear advantage is the number of contacts you are able to make on the phone compared to how many you can make pounding the pavement.

One of the great myths of sales is that it's harder for someone to reject you in person than it is on the phone. You'll find that people are equally skilled at face to face rejection as they are on the phone.

At $5 a gallon, the phone should be your greatest business asset.

The big lesson in life, baby, is never be scared of anyone or anything.
-- FRANK SINATRA, quoted in The Way You Wear Your Hat
David Miller is offline   Reply With Quote
Unread 20th April 2012, 01:45 PM   #9
Warrior Member
 
Join Date: 2011
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Walk in or Cold Calling which do you suggest?

You;'ll get a much better result Walking In.

I've found this when I was soliciting my first company.

I've had a success rate of somewhat of 33%. To improve your odds of Walk-ins, make sure you have some visuals to show them and perfect your Elevator Speech (1 minute). Get their attention really quickly and turn that sale or you'll lose it.
webgeniuz is offline   Reply With Quote
Unread 20th April 2012, 01:50 PM   #10
HyperActive Warrior
War Room Member
 
Join Date: 2009
Location: Austin, Texas
Posts: 189
Thanks: 86
Thanked 35 Times in 32 Posts
Default Re: Walk in or Cold Calling which do you suggest?

I would say cold calling. I haven't done any drop ins myself and David is right people can blow you off in person just as easy. I'd rather get blown off in a 30 sec. phone call than get dressed, drive somewhere and then get blown off.

rbecklund is offline   Reply With Quote
Unread 20th April 2012, 02:05 PM   #11
Senior Warrior Member
War Room Member
 
kenmichaels's Avatar
 
Join Date: 2011
Posts: 1,806
Thanks: 1,072
Thanked 2,282 Times in 1,132 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Quote:
Originally Posted by webgeniuz View Post
You;'ll get a much better result Walking In.
I just love blanket statements like this.:confused:

No situation is the same, no body has the same skill set.

So the truth is IF you don't try both, and i mean really try both,
then you wont know which is better for you or YOUR situation.

Some people are great on the phone, some people are great in person.

the question is really, which one are you?

Personally if i were you, i would start on the phone.
Its easier to adjust your script, its easier to contact more people,
it will save you time perfecting your approach.

Then when you feel confident in your approach, try out some door to door... see how that works for you.


Selling Ain't for Sissies
kenmichaels is offline   Reply With Quote
Unread 20th April 2012, 03:37 PM   #12
Active Warrior
War Room Member
 
TheShark's Avatar
 
Join Date: 2010
Posts: 94
Thanks: 33
Thanked 29 Times in 22 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Depends on who your target market it, the time of day and what your pitch is.

I'd seriously consider a combination of both if that is the way you want to go. You might consider a call followed by a walk in. Or mail, walk in or some combination.

Play around until you find what works best for you.

TheShark
TheShark is offline   Reply With Quote
Unread 21st April 2012, 11:22 PM   #13
Warrior/Explorer
War Room Member
 
eguinan's Avatar
 
Join Date: 2011
Location: Omaha, NE
Posts: 164
Blog Entries: 1
Thanks: 112
Thanked 30 Times in 26 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Having worked in sales for years. I say both. Stopping in to introduce yourself gets past the "gate keeper" faster, but a day of cold calls is faster. I grew up in my father's small business. The only way for new sales people to actually reach him was to stop in. A meet and greet at the local Chamber of Commerce is a great way to network.
eguinan is offline   Reply With Quote
Unread 22nd April 2012, 01:41 AM   #14
HyperActive Warrior
War Room Member
 
Join Date: 2010
Location: Dallas, TX
Posts: 486
Thanks: 136
Thanked 109 Times in 61 Posts
Default Re: Walk in or Cold Calling which do you suggest?

I've been doing walk-ins, and it takes forever, and a lot of the time the business owner isn't even there. Then I leave a flyer and call back later to follow up. Takes a lot of time and it's starting to get hot outside, and gas prices are going up. So I'm thinking more about leaning towards cold calling. I've got this crazy thing in my head that it's difficult, but I gotta do it!

unlimitedmarketing is offline   Reply With Quote
Unread 22nd April 2012, 02:09 AM   #15
Warrior Member
 
Join Date: 2012
Location: North Japan
Posts: 3
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Some good information here...

I'm living in Japan so I was thinking that to market my mobile business I'd need a partner in the states, to market there. Reading through this thread has given me some hope that I might be able to get this started on my own.

Just need to figure out when the different businesses have some down time, then see if I can talk to the small business owners.

Anyone think that I might be able to sell mobile websites, Google Places optimization, and text marketing from a distance without being face to face with businesses?

Thanks for any help!
JRS1 is offline   Reply With Quote
Unread 22nd April 2012, 03:57 AM   #16
Active Warrior
 
Join Date: 2011
Location: Singapore
Posts: 50
Thanks: 0
Thanked 5 Times in 5 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Walk in has better conversion rates, as customers are able to see the "Physical" thing of your service.
kian boon is offline   Reply With Quote
Unread 22nd April 2012, 04:22 AM   #17
Warrior Member
War Room Member
 
Join Date: 2012
Posts: 25
Thanks: 5
Thanked 9 Times in 6 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Although I don't personally do it anymore. For me, it was cold calling all the way. You can go through a whole lot of people stopping only for those that are interested. Also you'll cover a lot more "ground".

Choose whichever one you will be more likely to stick to. Since both methods are proven to work. All that is required to succeed, is consistent action.
ePolymath is offline   Reply With Quote
Unread 22nd April 2012, 05:40 AM   #18
I am what I am
War Room Member
 
Join Date: 2011
Location: Irvine, CA
Posts: 395
Thanks: 70
Thanked 203 Times in 89 Posts
Default Re: Walk in or Cold Calling which do you suggest?

Standard routine for me is cold calling but I always carry business cards and if I'm out to lunch somewhere I'll take a look at their site on my mobile and if its junk, if the owner is working I'll chat him up and give him a casual pitch.

If you don't change direction, you'll end up where you're going.
Ashera is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing

Bookmarks

Tags
calling, cold, suggest, walk

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 04:41 AM.