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How can we get this type of Google Listing?

by robin lee
17 replies
What do we do to get this kind of listing in Google?

one of a kind bulldogs - Google Search

It shows categories under the main listing of Males, Females, Breedings, Photos, Ancestors etc. and I was wondering how it is done.

Is it on the webpage, indexing or something else?

Some friends are just beginning to sell this breed and wondering what to do to get a little more exposure for their site. This is a place near them that has been in the biz for a while and they do quite well.

I can help them with other things but how can I help them get a Google listing like this?

Thanks!
#google #listing #type
  • Profile picture of the author jspmedia
    Done by Google .. Usually happens in #1 rank..
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  • Profile picture of the author Site87
    I'm not sure how to get that sort of ranking. My assumption is that you have to be top authority for that keyword for a while. Not only that, but I also assume you need a fairly sizable and visited website. The rest is on Google.
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    • Profile picture of the author jacquic
      We have some listings like this - and we love it! We have the sites well optimised...yet others that are optimised don't show this; it seems to depend a bit on the keyword/phrase being used. It's happening most to our sites that have a lot of activity and/or incoming links from our social sites, etc.
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      • Profile picture of the author shockwave
        Yes, the site has to have proper on page SEO, but I'm pretty sure this is due to the site architecture itself. Specifically, having siloed content.
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  • Profile picture of the author andrewrasel
    Is it true? I have no idea about it. please let me know more about this.
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  • Profile picture of the author FreeLeadsKING
    Robin Lee ... This is when Google has determined your site is considered an Authority Site.....
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  • Profile picture of the author JRS1
    Originally Posted by robin lee View Post

    What do we do to get this kind of listing in Google?

    URL removed since I can't post URLs, too low post count

    It shows categories under the main listing of Males, Females, Breedings, Photos, Ancestors etc. and I was wondering how it is done.

    Is it on the webpage, indexing or something else?

    Some friends are just beginning to sell this breed and wondering what to do to get a little more exposure for their site. This is a place near them that has been in the biz for a while and they do quite well.

    I can help them with other things but how can I help them get a Google listing like this?

    Thanks!
    FreeLeadsKING is right, Google has deemed that bulldog site an Authority Site.

    No one can ever really know what is going on in the mind of Google but a good guess is this site is really good.

    Without checking their data it is safe to assume, they probably have loads of natural backlinks, high daily search numbers, and plenty of linkback authority from other sites with high PageRank. They also most likely have been around for a while, so it might be difficult to match or compete with this one's strength.
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  • Profile picture of the author econnors
    Everyone is correct. These are called "Sitelinks" - the concept has been around for a while 2009 or earlier.

    You can learn more from Google directly here: Sitelinks - Webmaster Tools Help

    They really focus on the anchors and alt text for this...so, that may be something you'd want to focus on and make sure that all of your pages are interlinked well (i.e. all pages should have a link from every other page - at least the "main" pages of the site anyway).
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    • Profile picture of the author iAmNameLess
      Originally Posted by jspmedia View Post

      Done by Google .. Usually happens in #1 rank..
      Usually happens with an exact match.. but sometimes it is simply because it is #1.

      Originally Posted by FreeLeadsKING View Post

      Robin Lee ... This is when Google has determined your site is considered an Authority Site.....
      No.. Google doesn't consider any site an authority site, just SEO people that claim to have inside knowledge about what is or isn't authority. Anyway, sitelinks, is not a concept of what is or isn't an authority site, it is a feature of Google.

      Originally Posted by JRS1 View Post

      FreeLeadsKING is right, Google has deemed that bulldog site an Authority Site.

      No one can ever really know what is going on in the mind of Google but a good guess is this site is really good.

      Without checking their data it is safe to assume, they probably have loads of natural backlinks, high daily search numbers, and plenty of linkback authority from other sites with high PageRank. They also most likely have been around for a while, so it might be difficult to match or compete with this one's strength.

      No.. As I said in the last paragraph, it has nothing to do with whether it is or isn't an authority site. It has nothing to do with backlinks, search numbers, or pagerank, it has absolutely NOTHING to do with anything that you have mentioned. I seriously doubt a PR1 website is something that is an authority over a PR3 that is on one of the most visited websites on the internet. Once again, nothing to do with it.

      Originally Posted by econnors View Post

      Everyone is correct. These are called "Sitelinks" - the concept has been around for a while 2009 or earlier.

      You can learn more from Google directly here: Sitelinks - Webmaster Tools Help

      They really focus on the anchors and alt text for this...so, that may be something you'd want to focus on and make sure that all of your pages are interlinked well (i.e. all pages should have a link from every other page - at least the "main" pages of the site anyway).
      DING DING DING... the only one that has it right.

      It has everything to do with your navigational structure on your website. In the SERPs.. regular listings can not get this on all slots. It happens most when you're already branded, and are the first result, or EMD.
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      • Profile picture of the author Jgregory
        No one I know has ever seen the SiteLinks snippets in the SERP for a website without these criteria:

        - These extra links are seen when Google returns a SERP for the root/home page (index.html or .php page)

        - as @econner noted, proper internal linking and menu navigation resulted in Google assigning Sitelinks to the SERP for the home page.

        If you see other links or indents... it means something else.

        But who knows really for sure about anything... Google is like watching a popcorn machine.

        Best Regards

        Jan Gregory
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        Smile Big. Eat Well. Laugh Often.

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  • Profile picture of the author beeswarn
    Thanks, IAmNameless, for clearing up the unadulterated BS in this thread. Keep up the good work.
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    • Profile picture of the author econnors
      Originally Posted by beeswarn View Post

      Thanks, IAmNameless, for clearing up the unadulterated BS in this thread. Keep up the good work.
      That made me giggle. I think most folks were right in their own way. However, internal authority is more so what Google is looking for here. External authority is what gets the ranking. Links rule. Dogs drool. :-)
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  • Profile picture of the author robin lee
    Thanks everyone for your input, itʻs been very helpful and is much appreciated.
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  • Profile picture of the author beeswarn
    Links do rule, and I hate it. One of my sites is #2 right behind a competing 15 year old domain name. Their website is almost all Flash animation, but it has hundreds of high authority in-links and many are ten or twelve years old. My website has so much white hat in it you'd think it was a Lone Ranger comics convention. It does okay at #2, and I sell a lot of advertising on it, but it makes me nutty knowing that I can't out rank them.
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    • Profile picture of the author econnors
      Originally Posted by beeswarn View Post

      Links do rule, and I hate it. One of my sites is #2 right behind a competing 15 year old domain name. Their website is almost all Flash animation, but it has hundreds of high authority in-links and many are ten or twelve years old. My website has so much white hat in it you'd think it was a Lone Ranger comics convention. It does okay at #2, and I sell a lot of advertising on it, but it makes me nutty knowing that I can't out rank them.
      #2 competing with a site like what you mention is better than okay. That's awesome. I haven't been deep in the SEO trenches for quite a while, but last I heard Google was supposed to find some way to better index flash sites. Has that come to fruition? If so, then they would probably be pretty tough to even try other things to beat out. If not, there may be a way to out rank them...
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      • Profile picture of the author beeswarn
        Originally Posted by econnors View Post

        If not, there may be a way to out rank them...
        They don't sell advertising, so I'm not leaving much money on the table, but it still embarrasses me that I can't out rank them.

        I've tried it all. I have good alt tags on a thousand images, I've made YouTube videos, I've even re-built websites for people who linked to them and accidentally broken their links. It's too well aged.

        Every year I hope that someone is asleep at the switch when August 20th comes around and their domain name renews. Can you help me with that?
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  • Profile picture of the author noxon06
    Thanks to OP for the question and to iAmNameLess for clarifying everything.
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