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Unread 21st April 2012, 05:33 PM   #1
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Default Idea: making $1000/month renting .AM and .FM domains to radio stations

IDEA: Rent .AM and .FM domains to local radio stations... each domain name costs you $99 / year and you rent it for $1000/month

Find a local radio station, lets say "love 92.3 FM", you purchase 923.FM and pitch them how easy it would be to market said domain.

You rent it out to them for $1000 USD / month.

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Unread 21st April 2012, 07:04 PM   #2
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Can you expand a bit more on this idea?

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Unread 21st April 2012, 07:41 PM   #3
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Let me see if I have this business plan down...

Step 1: Buy expensive domain

Step 2: ????

Step 3: Profit!

Does that about sum it up? Genius!

grrr...
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Unread 21st April 2012, 07:44 PM   #4
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Why wouldn't a well established radio station have a site already?

Elaborate please.
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Unread 22nd April 2012, 02:42 AM   #5
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

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Originally Posted by PeacefulCalamity View Post
Why wouldn't a well established radio station have a site already?

Elaborate please.
I can see value added... but good luck with all that. Clearchannel isn't easy to deal with... and other stations aren't much easier.

You'd think if a major station were going to do it, their marketing director or someone in the chain would have done it.

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Unread 22nd April 2012, 02:55 AM   #6
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

1000$ a month would be wayyy too much. Maybe 1000$ per year, or just selling it for a certain amount to the radio station can work.

Let us know the results if you proceed with this idea
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Unread 22nd April 2012, 03:46 AM   #7
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

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Originally Posted by PeacefulCalamity View Post
Why wouldn't a well established radio station have a site already?

Elaborate please.

Well established radio stations already have a website but this is an added value domain. It is a easily marketable website name.

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Unread 22nd April 2012, 10:37 AM   #8
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

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Well established radio stations already have a website but this is an added value domain. It is a easily marketable website name.
Not really though.. nobody knows about those TLD's. The true value, in my opinion isn't there. I'm not questioning perceived value though.

It's like comparing a .info to a .com...

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Unread 22nd April 2012, 10:46 AM   #9
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

You may have difficulty when a station asserts a trademark on its call letters or frequency designation and its law firm sends you a very nasty letter demanding that you turn the domain name over.

Radio and TV stations deal in trademark law every day, and they're not babes in the woods.

If you proceed, I recommend you charge your first client a million dollars a month, and keep it all in reserve to pay your legal bills.
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Unread 22nd April 2012, 10:54 AM   #10
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

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You may have difficulty when a station asserts a trademark on its call letters or frequency designation and its law firm sends you a very nasty letter demanding that you turn the domain name over.

Radio and TV stations deal in trademark law every day, and they're not babes in the woods.

If you proceed, I recommend you charge your first client a million dollars a month, and keep it all in reserve to pay your legal bills.
Good point, I didn't even think of that at first. When there is a trademark or a company believes you're violating their copyright somehow.. you can be in a bit of trouble.

Wanting to sell it because you think they can see value? And you think they wouldn't go to court over some small chunk of change? Wrong.. they will go to court over a few hundred bucks, because you're going to be the one that will have a judgement having to pay it.. and on top of that, your domain will be stripped and sent off to them anyway.

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Unread 22nd April 2012, 11:06 AM   #11
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

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Originally Posted by iAmNameLess View Post
Good point, I didn't even think of that at first. When there is a trademark or a company believes you're violating their copyright somehow.. you can be in a bit of trouble.

Wanting to sell it because you think they can see value? And you think they wouldn't go to court over some small chunk of change? Wrong.. they will go to court over a few hundred bucks, because you're going to be the one that will have a judgement having to pay it.. and on top of that, your domain will be stripped and sent off to them anyway.
Iamnameless,

What you said in your last paragraph is absolutely true. The law changed during Monica's, oops I mean Bill Clinton's term if memory serves. The big boys didn't like the idea that some little fish could buy their name so they had big brother step in and "protect" them from intruders.

Other than that the idea still doesn't have any merit according to me...

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Unread 22nd April 2012, 11:29 AM   #12
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Well this is a good domain flipping method tho is best to charge for it and not rent(because if any1 opens that owner`s eyes u get into troubles) but all in all its a good method to make some pretty fast cash

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Unread 22nd April 2012, 01:22 PM   #13
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Another issue is that in the example the OP gave 923 is not an exact match for the callsign or name of the station. So why would they pay for 923.fm?

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Unread 22nd April 2012, 01:58 PM   #14
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Don't all of the major radio stations out there already have a website? What would the advantage be of having a .fm or .am site if they already have an easy to remember .com website that they currently use?

I commend you for thinking of ways to generate revenue offline, but I don't see how another website would be useful for radio stations who already have one.

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Unread 22nd April 2012, 06:21 PM   #15
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Cool thread.

Do you think there is a huge market for something like this? I mean radio sites are everywhere but will they really pay for a .fm domain name?

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Unread 22nd April 2012, 06:23 PM   #16
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Nobody wants to rent a domain. What kind of business gets a new phone number every month? Destroys the point of having it in the first place.

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Unread 22nd April 2012, 07:56 PM   #17
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

I don't see the value in this at all.

AM is for news and sports radio. So no one thinks of 96.9 FM they think merely of 96.9 aka 97X. Why would they want .fm when what they really want is 97X.com cause that is how they are branded.

We have a 101.3 that is known as Kiss FM too so they might want Kiss.fm but KissFM.com is what they would really want. They have 1013kissfm.com right now.
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Unread 4th May 2012, 05:26 PM   #18
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Default Re: Idea: making $1000/month renting .AM and .FM domains to radio stations

Why not think about "Renting" what I call...."EGO" Domains!

Example: ToledosBestDentist.com.... or....DenversBestPlumber.com...or...PortlandsBestR ealtor.com...etc

These are simply Domains that go on Business Cards, Letterheads or in their regular advertising. They do NOT need to have a website or backlinks or SEO....just a RE-Direct to the Main Site!

These are used to "Paint an Image" of the business using them. They need to have NOTHING to do with bringing Traffic....simply used for "EGO" of the businesses!

I'm going to see what a business would be willing to pay for one of these "Ego" domains.

I'm thinking these could be RENTED for;
$450 for 3 mos ($150/mo)
$750 for 6 mos (1 mo free)
$1500 for 12 mos (2 mos free)

Now....it'd be NICE to have 100 businesses paying $450 every 3 mos!

or....$1500 a Year!

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