Proven Email Templates?

Go to the WSO forum...of course I may just be feeding the trolls.

I think I saw a thread from a guy in the WSO forum who has a WSO about finding the right WSO for you.

I think the OP means a template like a set text structure, not HTML or image, but correct me if I'm wrong.

Hey Daniel, first let me preface my reply by saying that...

I am not an email marketing expert (nor do I claim to be). While I do not want to steal anyones thunder or take food off the plate of someone offering a WSO, methinks the information you're seeking can be found by simply doing a Google search and using some common sense.

All this being said though, I have used email to generate leads successfully before. However, my method was very specialized and non-spammy.

If you're looking to generate leads via cold emails, it is extremely difficult. The open rates on cold emails are painfully tiny. Sometimes, it can be in the 1/10 of a percent range. People are just too aware nowadays. They can recognize unsolicited or spam email a mile away. They know what to look out for. They're conditioned.

Furthermore, you have to be very careful if sending out bulk emails to a cold list. It's an extremely "grey" area in terms of legality. So...

What I recommend is going small and specialized - the opposite of what a spammer or email marketer would do. Surprisingly, the open rates are a lot better this way. Here's a few thoughts...

If all you're looking to do is generate a lead, LESS IS MORE! All you want to do is whet the prospects appetite. So, two or three sentences is the perfect length to accomplish this. You're just looking for bites or nibbles on your fishing line. The heavy work by you (I'm assuming) will be done later via the telephone or a walk-in.

The first step would be to research 15 or 20 companies per day that make-up your desired customer/client. Look at their website, take notes, be aware of their products, etc. Next...

You're going to take this intel and come up with a PERSONALIZED EMAIL ADDRESSED TO THE OWNER/PRESIDENT of the company you are targeting. It might go something like this...

"Hi Bill, I recently became aware of your website via google. I see you specialize in manufacturing emergency fall out shelters. There are a few critical components lacking in your online strategy - which I believe is costing you significant revenue.

My business, Emergency Response Industries, specifically works with companies in your niche. We help to reduce expenses while lifting profits through our comprehensive 'Web Conditioning Program'.

If you're interested in finding out how we can increase your web traffic by up to 15% monthly, just drop me an email or call me at the number below."

Short and to the point. It's personalized. It has the benefits in there.

Again, don't expect a large response. It's really hit or miss, IMO. The trick is to experiment and TEST numerous emails until you can find the one that works best. Then, use it all the time, but, personalize it to the business owner as I did above. Just send out 15 or 20 of these a day, and I can assure you you''ll have a consistent flow of 3 or 4 leads coming back to you every week - all for something that takes maybe 30 minutes daily.

Some final thoughts...

* Don't use caps at the start of each word in the subject line, the search engines can pick this up and your email might go to their spam folder. It also looks sales-y. A regular person doesn't format their text like that when writing an email

* Do NOT use the words, free, sex, sales, business, etc. in the subject line for the same reason as above (look this info up online)

* Use the business owners name in the subject line

* Be vague in the subject line, ie; "Hi, bob, found you on google...". What business owner ISN'T going to open that?!?! Could be a customer

This isn't meant to be a course on email marketing or the "magic bullet". If I had that, I wouldn't be sitting here writing this now, lol. However, I've used these techniques before successfully. Hope they help you!

I have to agree with The Sales Guy! Send out a specialized small personal email to companies you think you can beneficially work with. Doing this you will have much better success.

Thank you for the great post!

There are some good rules of thumb to follow that are posted all over the internet.

What I've found works well (when marketing to the existing customer base, anyway) is keeping your emails short and having a page that tells them more about whatever. People don't have all day to read your email. If you can, keep it to five strong sentences or less.