Let's face it..many offline bizz do not need Int marketing
BUT I know of several huge niches in the offline world (and they are huge billion $ revenue companies) that have a web site and that's it.
They aren't bothered about FB, twitter, ranking high on G, youtube videos etc... They'd laugh in your face if you tried to convince them they neeed it. Their lead generation is Table Top meetings, face to face, old boys networks, governments, nod and winks etc.. There's no way people are Googling for these services.
All I am saying here ("is give peace a chance"..No) is you can't go chasing all industries with you SEO,Google twitter bots.....
Int. marketing no doubt works very well for service type products...but not for all business types. Before you go making up your sales pitch for a busines think as to whether they are even interested in I.M. for their bizz.
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