Been cold calling for 3 days now. Here are my 2 main problems.
Based on my experience in the past 3 days, I have 2 reoccurring problems.
1. When I reach the gate keeper I have been asking for (business owner's name). 9/10 they say "He/she is not in, can I take a message" I reply, "Perhaps there is a better time to reach them?" They say "What is this regarding? I will leave them a message, they are in and out of the office all day it's hard to say when they will be in"
I'm not sure exactly how to respond to that? So..I have just been giving them my contact information and 'who I work for' (I know, probably not the best route)
2. I get to the decision maker, hit em' with my intro, and 30 second message. They respond "I'm not interested, thanks"
Usually if they don't hang up on me I reply "I completely understand that (business owner) In fact, many of my current clients told me the same thing when we first spoke. Until they gave me the chance to show how vital this is to their business, they were not interested either. Now they thank me for the call I made."
These seem to be the biggest walls I have run into thus far. For #2 I changed the opening of my script per Jason's advice. Instead of just spewing out information I am focusing on getting their attention and setting an upfront physiological contract. This seems to be working better. Though I am just unsure of how I climb over these 2 walls.
But moral of the story is; this stuff works, it's powerful, and to me...it's an awesome skill to obtain. I have been cold calling for 3 days and closed 2 sales with 2 more warm leads. Hey....it's 2 sales and 2 leads I didn't have BEFORE I started calling
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