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Unread 25th April 2012, 02:04 PM   #1
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Default Sample Proposal .. Here is a rough draft of a proposal

Haven't seen a post about an actual proposal for a while, here is a quick outline for a simple 3 option proposal.

The prices, keywords and services obviously can be altered to fit your needs.

For this example, I will use level 1, level 2, and level 3, you could use Gold, Sliver, Bronze, etc. We're assuming it is a House Cleaning Business.

Proposal Email Subject: Proposal for House Cleaning 123



Roger Doger,

Enjoyed meeting with you yesterday and having the opportunity to learn more about you and your business. Based on our conversation, I feel our companies would be a great fit to work together.

Below is our proposal for both Product Creation and Lead Generation Services.

Product Creation Services

Level 1 $1495.00 one time payment

Design, build and on-page optimize web site. Writing content for home page, about us page, services page, contact us page, privacy page.
Creation of Deluxe FaceBook page.
Create and on-site optimize Google Places Map listing.
Create and on-site optimize Yahoo Local listing.
Create and on-site optimize Bing Local listing.
Create 5 videos for use in Google Places, Yahoo Local, Bing Local and Youtube.
Obtain licensed photos for web properties.

Level 2 $995.00 one time payment

Design, build and on-page optimize web site. Writing content for home page, about us page, services page, contact us page, privacy page.
Creation of Deluxe FaceBook page.
Create and on-site optimize Google Places Map listing, 2 videos.
Obtain licensed photos for web properties.

Level 3 $495.00 one time payment

Design, build and on-page optimize web site. Writing content for home page, about us page, services page, contact us page, privacy page.
Creation of Deluxe FaceBook page.
Obtain licensed photos for web properties.


Lead Generation Services

Level 1 $795.00 Monthly

Search engine marketing for 10 keywords including optimized website content: Keywords ( house cleaning, maid service, residential cleaning, house cleaning city state abv, house cleaning city, maid service city state abv, maid service city, residential cleaning city state abv, residential cleaning city, house cleaning service city )

Perform article marketing, video marketing and backlinking strategies for better search engine placement and exposure of keywords.

Create two videos for video marketing.

Creation and management of PPC ads for up to 100 keywords.

Level 2 $595.00 Monthly

Search engine marketing for 6 keywords including optimized website content: Keywords ( house cleaning, maid service, residential cleaning, house cleaning city state abv, maid service city state abv, residential cleaning city state abv )


Perform article marketing, video marketing and backlinking strategies for better search engine placement and exposure of keywords.

Create one video for video marketing.

Creation and management of PPC ads for up to 50 words.

Level 3 $395.00 Monthly

Search engine marketing for 4 keywords including optimized website content: Keywords ( house cleaning, maid service, residential cleaning, house cleaning city state abv )

Perform article marketing and backlinking strategies for better search engine placement and exposure of keywords.

Creation and management of PPC ads for up to 25 keywords.



House Cleaning 123 will be responsible for expenses incurred above and beyond these monthly fees. Some examples of these include but are not limited to: Direct Mail Campaigns, postage, domain & hosting costs, printing costs, design costs, PPC ad spending and various supplies.

With any marketing campaign, success will only come from testing and tweaking of new ideas and proper implementation by management and staff. We will increase spending with the ideas that create positive ROI or build better brand awareness, and decrease spending on ideas that don't.

PPC advertising can be implemented right away. Google Places, Yahoo and Bing Local listings can take 2 to 6 weeks to show in the search results, other services can take 2 to 6 months to show improvements and provide results; depending on the level of competition and the search engines.

Thank you for the opportunity to serve your marketing needs.

Your Name Here
Your Business Name Here
123-456-7890
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