How Would You Benefit From This Op...

My brother just invited me to go with him to a Google sponsored free event tomorrow where non-IT savvy business owners like him will be taught how to use the new free Google site builder for their businesses.

Told him I wouldn't benefit since I DO build sites and the event is for folks like him who don't want to or can't afford to use guys like me. He said "Oh, ok, just thought it might have helped you, OK I'll be there anyway tomorrow".

So, I left his place thinking... Hmm, maybe I should just go along for the ride and see what's what.

Also, any ideas to benefit from an event possibly full of prospects who A) have no websites but want to build theirs with Google's tools B) May or may not be able to afford a web consultant to help with other related services like SEO, web marketing etc

Right off the top of my head...

1) See how Google handles events like that
2) Maybe shake hands and exchange details with a few possible prospects for SEO and other web related services
3) Maybe get a few names to get folks to join my free web marketing newsletter for later prospecting e.g, membership site sales for folks who want to learn IM, selling my IM related ebooks and other material etc...

I wonder can anyone help me with any other ideas I may be overlooking for a target audience like this locally?

I won't go unless the possible ROI will really be worth it.

Cheers,

Kunle