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Create Urgency in my Clients?

by grey38
7 replies
Every client I get interested tells me they're going to work with me, but they want to wait two weeks, til the end of April, etc. What gives? I'm selling them on the service, but I can't get them to do action now. Any thoughts?

I've got an idea like calling them up, telling them I've got another interested prospect in the area in the same field, and I don't want to go with them without giving my first guy the chance to take immediate action.

Any other ideas, because I'm going to start this on Monday.
#clients #create #urgency
  • Profile picture of the author kcom
    Is this in person or cold calling? I would have thought you would have mentioned the competition during your initial contact, as you need to make them believe that two weeks from now your services may not be available to them as you will then be helping the competition. Your idea of calling them up is not bad, but may seem a little desperate at this point.
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  • Profile picture of the author grey38
    Yea see. I'm pretty new to cold calling. I've called a couple hundred numbers, and seem to have 4 clients in the air waiting. It is just hard to remember everything when you're on the phone, but I now see the biggest motivator is the urgency and the fact that their competition right down the street may get what was offered to the first guy.

    Thanks for your comment. It was like a slap in the face of common sense. This will need to be my future way of getting them to pay Now. I also have a way to make it sound not desperate (i hope) in a followup call for the clients I have now.

    Thanks,
    Shane
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  • Profile picture of the author SiteSmarty
    No don't say that you have another person. You want everyone in that niche. Everyone in your area. Working like that gets you nowhere.

    Get another client in that field. Get them ranked in Bing. (That's the easiest) My dog can get rankings in Bing. Then call your first guy and let him know you still want to work with him. Point him to your other client and show him how you already ranked him in Bing.

    That's the overall idea. Work like that. You'll own your city in no time.
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  • Profile picture of the author Adwizard
    I think if I were getting that response I would pull out the contract and start writing... explaining that our agreement will start in two weeks and for signing up now these first two weeks are free.


    Posted from Warrior Forum Reader for Android
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  • Profile picture of the author Adwizard
    I think if I were getting that response I would pull out the contract and start writing... explaining that our agreement will start in two weeks and for signing up now these first two weeks are free.


    Posted from Warrior Forum Reader for Android
    Signature
    Building Businesses Beyond their Four Walls by
    Thinking Outside the Box... since 1993.
    Is anyone capable of designing a mobile site for
    this e-commerce site for a fee:
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  • Profile picture of the author Hania12
    1. Limited Supply - This needs to be used very cautiously. In other words, be truthful. Honesty is absolutely essential with internet marketing. If you expect people to trust you that is. And . If you’re product is a digital product, how can it possibly be “only available to the next 100 people?” It is this type of claim that will make your buyer leave immediately, thinking poorly of you and your brand. This type of urgency is easier to use well when you apply it to a service. For example, I do consulting for business owners who want to get better results marketing themselves online, and it’s easy enough to say at any given time that I can “only take on 3 more clients”, because it’s true. My time is very limited, so I really can only take on a few clients at a time. If it’s true, make sure your buyers understand the supply is limited. It creates urgency.
    2. Limited Time - Placing a time limit is one of the more common and effective methods of creating urgency with both products and services. Placing a time limit on a valuable asset (like an ebook or a service you’re offering) is very reasonable, especially if you back it up with detailed information as to why you’re doing it this way. People respect authentic boundaries and expect you to charge for valuable things. They understand you need to make money. But keep one key point in mind: make sure to follow through. Stick to your word. If you’re offering an introductory price for an information product for a specific time frame, when that time frame closes, it closes. If people catch you going back on your word just to make another sale, you’ll regret it.
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  • Profile picture of the author Anna7
    Creating urgency isn't bad. Give them a reason why it would be best to sign immediately. Usually, clients tell people to wait a while, it's either to confer with their partners or to check out your competitors and keep their options open. So you just need to give them a nudge in the direction that will help them decide to work with you.
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