WSO Idea - Would You Invest?

I have two reasons for writing this post.


1. I have an idea for a unique WSO and before I invest time and money into creating it I want to make sure that there's a market for it.


2. Some people have described my techniques as unethical. I don't think that they are, but I would like to give you the opportunity to give me your opinion.


For the last twenty five years, on and off, I have been employed as a Recruitment and Training Manager for various national companies. I specialised in recruiting 'Commission Only', or 'Paid By Performance' sales personnel (which includes telesales, door-to-door and face-to-face sales representatives).


As you can imagine (or as you may know), it is extremely difficult trying to convince people to work on a performance only basis, especially, when they know absolutely nothing about your market or products. Prospective candidates are required to take a leap of faith by believing what a interviewer/recruiter tells them about the position/job on offer, such as; what their could earn, opportunities for promotion and career advancement, etc.



As with most skills, such as recruiting, there are often tricks of the trade that can be employed that may turn potential failure into success. If you've ever attempted to recruit commission only sales staff you would be aware that there are basically two strategies that you can employ when placing job advertisements.


Approach One:
Non Descriptive Ad Copy: "Self Motivated People Needed By A National Company. Guaranteed On Target Earnings of £1000.00 per Week. Call: 0800 888 8888 for more details".


Approach Two:
Detailed Job Description Ad: "Sales Representatives Required To Sell A Unique Product with No Competition..."


Sometimes, the first approach will attract a massive response from lots of unsuitable respondents who only inquire out of curiosity, just to find out what the job is about without any intention of doing it. In some instances, this numbers game approach works and in others cases, approach two works better using a more detailed description of the position, you often won't get the same volume of responses but the responses that do get are often better quality.



However, approach two has a major downside because if you receive, let's say, two responses to your job ad. You need at least a 50% conversion rate to get a result. And believe me that's not easy to do without the right tools.



Like any other profession, recruiting 'Commission Only' sales personnel has its own extremely powerful tricks of the trade. I use a process that I call, "Conversational Linguistics and Behavioural Profiling", which basically allowed me to covertly produce accurate personality and influence profiles by simply having a short casual conversation with anyone. In plain English, these simple techniques allows me to very quickly and easily know what words, phrases and information with immediately influence and motivate that person to start working for my company. This technique is based on cognitive science and has been verified by numerous Neuro-Psychological research studies.



Using this technique, I can quickly establish and use the exact words and phrases that will hit the prospective candidates' hot buttons every single time like a heat seeking missile, without guesswork.
I can also establish the prospective candidates 'direction of motivation'. If you are familiar with Neuro-linguistic Programming, in short NLP, you've probably come across the 'direction of motivation' concept before. But I imagine that the majority of people reading this post would not be familiar with this concept, so I will quickly explain what it is and what it means with regards to influencing someone.
Let's imagine that your prospective candidate is motivated by money (and by the way, you'll be surprise how often, this is NOT the case, contrary to popular belief most people are not motivated by money). But in order to use money as an effective motivator, you also need to establish the direction of motivation. Basically, they are two directions: 'Towards' or 'Away From' motivation.



Towards motivation simply mean that someone draw towards a goal or target. For example, they aim to buy a new house.



Away From motivation means that the person gets motivated by avoiding something, for example, they motivation is driven by the avoiding the pain of not paying their bills, as opposed to gaining something.



If you know what motivates someone and which way there are motivated, you can really crank up and leverage the perceive benefits of a job.

Therefore, you would never try to influence an Away From motivated individual by saying something like, "You could buy a beautiful new car with all the money you will make". This statement would just fall literally on deaf ears, and worse, it could turn them off the job.

With this technique you can easily establish a person preferred channel of influence, in other words, they will clearly spell out, how they get convinced about something. For example, some people prefer facts and figures, while others prefer illustrations, or demonstrations, etc.


But it can get complicated because some people only get convinced, if the right information is presented in the right way, in the right format and in the right sequence or order. So, now you are probably really beginning to understand why it is so difficult to persuade some prospective candidates or potential clients about the stone-wall facts.
Knowing exactly how many times or how long that individual will need to be exposed to your information before they are convinced and buy is extremely valuable information. So, instead of fumbling around in the dark, not knowing how to present your job, product or services, etc, you will know exactly what to say to instantly press their hot buttons, and how often you'd need to say it, in order convince them.



There are fourteen other influencing or persuading factors that this easy to use conversational technique will covertly extract from prospective candidates, existing staff or potential clients. But, believe it or not, I do not intend to make this post a mini sales letter, my aim is to provide a sufficiently detailed, yet persuasive overview of the kind of topics the WSO cover.



Hopefully, you have enough information to provide an informed decision to the following question.


Would you buy a WSO that provided this kind of information? YES or NO. Not essential, but i would appreciate an explanation of any reasons why.


Some people believe that using covert techniques like this to influence others is an unethical use of my skills because they see it as a form of manipulation? What do you think?



You see, these techniques where originally developed to be used in clinical and therapeutic environments.