When did you get your first Offline Client?

12 replies
This question is for the cold callers mainly. How long did it take you until you got your first client when you first started cold calling?

I'm starting to rethink cold calling. I've made close to 100 calls starting Friday I think. All I got was about 7 "I'll pass it on" and that's it. Is there any more efficient ways to get a client for SEO?

I'm caught in-between a rock and a hard place and I'm really eager to make something happen soon. I've heard from many people that times like these are the best times for success. Many of the rich people in the world today hit rock bottom (or almost, in my case) before they made it big. I need to be one of those people. To be honest, I'm not sure if offline is the best way to get it done, but it's worth a shot if I can figure out how to even get my first client. lol I've tried switching it up when talking to gatekeepers, pitching directly to them, telling them that I'm close with the man in charge, introducing myself as her managers boss, etc. NOTHING has worked thus far...

As much as I hate directly asking for it... I need help warriors.
#client #offline
  • Profile picture of the author Stranger Danger
    I don't think you should give up on cold-calling. However, you may want to rethink your target market and focus on industries that do not have gatekeepers.

    100 calls is not a lot. Some warriors do more than that in one day. Even still, it may take them several days before they land a client.

    Is it worth it? YES.

    Even if I landed only 1 client per week...I would have a full-time, recurring income within my first year. I could retire in SE Asia if I wanted to (assuming my retention rates were acceptable).

    What else can you legally do that provides that kind of opportunity and requires little to no start-up capital?

    Don't give up.
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    • Profile picture of the author iRunThis
      Originally Posted by Stranger Danger View Post

      I don't think you should give up on cold-calling. However, you may want to rethink your target market and focus on industries that do not have gatekeepers.

      100 calls is not a lot. Some warriors do more than that in one day. Even still, it may take them several days before they land a client.

      Is it worth it? YES.

      Even if I landed only 1 client per week...I would have a full-time, recurring income within my first year. I could retire in SE Asia if I wanted to (assuming my retention rates were acceptable).

      What else can you legally do that provides that kind of opportunity and requires little to no start-up capital?

      Don't give up.
      Thanks man. I CAN'T give up. I don't really like complaining, I said that in a post before, that's why I haven't added a sob story about my situation.

      If you wouldn't mind, can you PM me a few markets that don't have gatekeepers? Is cold calling the best way? Is SEO too hard to offer? Should I move onto offering something else if I need the money very soon?

      EDIT: Also, I've tried several markets. Dentists, a lot of different types of doctors... Optometrists, Oncologists, etc. Lawyers [Never calling a lawyer again btw.], Tree services [All of these just gave me a polite no thanks], Heating and Air, HVAC companies, etc. I'm not sure of any markets that don't have gatekeepers. It seems like, even if you are a stand alone, for example, a lawyer outside of a law firm, many times these people still pay someone else to take phone calls for them. Regardless, I don't like talking to lawyers anymore. lol whether that was a gatekeeper or a lawyer.

      Thanks again
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      "Grammar: The difference between knowing your sh*t, and knowing you're sh*t." -A Wise Man
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      • Profile picture of the author Stranger Danger
        Originally Posted by iRunThis View Post

        If you wouldn't mind, can you PM me a few markets that don't have gatekeepers?
        -It's going to vary. Obviously, all of the industries that you started out targeting, are almost always going to have gatekeepers (e.g. doctors, lawyers etc.).

        As has already been suggested to you in another thread, any type of home remodeling/maintenance industries are generally pretty good. Some will have gatekeepers, some won't. Again, it varies. There is no rule.

        I honestly think tree trimmers is a good choice. I personally have a friend that runs his own tree trimming business and he spends between $10,000 - $20,000 per year on advertising. If you call the number on his website, either he or his wife will answer.

        Take a look at servicemagic's website for a list of industries that are currently paying for leads, as we speak. Here are a few popular industries that you may consider targeting:

        Accountants
        Bail Bondsmen
        Carpet Cleaning Services
        Catering Services
        Electricians
        Fence Installation Contractors
        Florists
        Flooring Contractors
        Gutter / Siding Contractors
        HVAC - Heating and Cooling Contractors
        Insurance Agents
        Home Cleaning Services
        Landscapers / Lawn Care Providers
        Limousine Rentals
        Locksmiths
        Counseling / Therapists
        Moving Companies
        Painters / Painting Contractors
        Pest Control / Removal
        Photographers
        Plumbers
        Roofing Contractors
        Security Installation


        Originally Posted by iRunThis View Post

        Is cold calling the best way?
        -That depends on who you ask. It also can depend on the industry type.


        Originally Posted by iRunThis View Post

        Is SEO too hard to offer?
        -That depends on who you ask. It also can depend on the industry type.

        There are easier ways to sell it. You can position yourself for better odds. For example, if you can send them free leads for a week or longer, they may not be able to say no - they'll be hooked on the good stuff. When you're just starting out, you might consider offering your services for free or at discount to generate some positive testimonials and possible referrals.


        Originally Posted by iRunThis View Post

        Should I move onto offering something else if I need the money very soon?
        -That depends on who you ask. If I needed quick money, I'd probably start cold-calling and offering $300-$500 websites to other businesses. You can throw up a wordpress site and have it complete in a couple of hours.

        Others might throw up a quick WSO...
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        • Profile picture of the author payoman
          As one of the newer guys to this area (been here for about 3 months), I can give you a few examples of my experience so far...

          I sell website design and SEO services. Out of probably 200-250 calls, I have acquired 5 clients for Web Design services. Each client has purchased a small website (5 pages) for at least $600, with a minimum ongoing fee of $30 for hosting, but with the upsell of SEO being accepted 90% of cases.

          In my experience, selling SEO over the phone is DIFFICULT. I have found it MUCH easier to book a live appointment and explain SEO during the appointment. Especially when you have an iPad or a computer to demonstrate the search results to your clients.

          So, all in all, here are some quick summary points :
          • Target service based industries that have a mobile phone number listed so you get straight to the owner
          • Offer web design with Google possibilities down the road
          • If you don't do Web Design, offer a free appointment
          • Honestly, if you aren't getting anything out of 100 calls, start asking for appointments

          Hope this helps
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          • Profile picture of the author kvnkane
            Originally Posted by payoman View Post

            As one of the newer guys to this area (been here for about 3 months), I can give you a few examples of my experience so far...

            I sell website design and SEO services. Out of probably 200-250 calls, I have acquired 5 clients for Web Design services. Each client has purchased a small website (5 pages) for at least $600, with a minimum ongoing fee of $30 for hosting, but with the upsell of SEO being accepted 90% of cases.

            In my experience, selling SEO over the phone is DIFFICULT. I have found it MUCH easier to book a live appointment and explain SEO during the appointment. Especially when you have an iPad or a computer to demonstrate the search results to your clients.

            So, all in all, here are some quick summary points :
            • Target service based industries that have a mobile phone number listed so you get straight to the owner
            • Offer web design with Google possibilities down the road
            • If you don't do Web Design, offer a free appointment
            • Honestly, if you aren't getting anything out of 100 calls, start asking for appointments

            Hope this helps

            sounds liek your doing well, have you got an example of your script you wouldnt mind sharing?
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  • Profile picture of the author iRunThis
    Bump: Anybody else?

    If anything is recommended to me, I plan on taking action tomorrow so I want to have everything drawn out by tonight.
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    "Grammar: The difference between knowing your sh*t, and knowing you're sh*t." -A Wise Man
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    • Profile picture of the author kvnkane
      first day, prob around 150 to 200 calls in.
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      • Profile picture of the author iRunThis
        Originally Posted by kvnkane View Post

        first day, prob around 150 to 200 calls in.
        That's not bad. I was only 100 calls off. lol What were you offering and what types of people were you calling? Would you mind sharing a little more detail and information?
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        "Grammar: The difference between knowing your sh*t, and knowing you're sh*t." -A Wise Man
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  • Profile picture of the author Ashley C
    A few years ago I called an orthodontist with the intent of offering web design. They got me to do some thorough SEO for them, so it was a pretty good client, and it took me only a single call... very lucky

    It certainly made me optimistic from that point on.
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  • Profile picture of the author massiveray
    In my first month of offline business, before I even knew this forum existed, I made £4500 in residuals.

    I would make 100 calls per day, to a different type of business each week.

    My first sale came on my first day, very early on, probably about 10-15 calls in, I didn't know it would be my first sale at the time as I was only setting appointments, I'm pretty crap on the phone but I will sell anything to anybody in person.

    I didn't even have a contract or anything, I literally just decided one day when i was bored of writing dating advice and wanted some cash for a spontaneous trip to New York to try and call local businesses to offer them seo. Rocked up to their offices, said my spiel and asked for a cheque, it's crazy how many people just handed over a cheque to me, I could have been anybody.

    Anyways I found businesses on the 2nd and 3rd page of google for local keywords, called them, set an appointment, offered them guaranteed first page for 3 keywords of my choosing for £500 a month and told them I wouldn't cash their cheque for 30 days so they could cancel it if they weren't happy.

    I kinda miss the simple (if slightly naive and probably illegal) days. Actually really thinking about simplifying my current process as its taking up much more of my time than I'd like it to.
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  • Profile picture of the author digichik
    Just a few pointers for a newbie.

    The worst markets you can start with are doctors and lawyers, if you have never done telemarketing before. Stick with service businesses( tree service, plumbers, roofers, electricians, etc.) until you are comfortable with your script and answering questions about your services.

    You may want to offer web design services or Google Places Listings or something other than SEO to start. Many businesses have been burnt by SEO guys or they just don't understand the value of SEO. If you really just want to offer SEO then find away of marketing your services with out calling it SEO. ex. "I help businesses increase their customers and revenue by showing them how to use the internet to get new customers consistently."

    Most business owners don't understand how SEO will help their business, so you end up having to educate them, as well as try to sell them -- doing this is like trying to swim upstream against the current. There are easier ways to get started.

    Take a few hours and use the search feature on WF and look up all of the posts by John Durham, kaniganj, david Miller, russ sell. They have all given cold calling training infomation, worth thousands of dollars if you had to pay for it, FOR FREE. They have also given information on great scripts for you to use.

    You DO NEED A GOOD SCRIPT. They key is to make it sound natural to your personality. The more you do it the more natural it will sound.

    Review your script, your problem could be in your delivery. Download the bower formula in John Durham's signature. You can rework the script he gives in it to suit what ever service you are selling. I recommend you also join thetelemarketingforum.com, there is great information about SEO, web design, etc. cold calling scripts.

    Remember, business owners only want to know about how you can help them make more money, not how they can get to page one of google.

    You will find that if you choose a market(ex. plumbers), then work it,and call each and everyone of them on your list regardless of how many hang ups you get, in most cases you will get at least one sale. After you complete that market move on to the next one, roofers( or whatever) and don't stop until you've called each and every one of them. Service people are best to call early in the mornings or in the late afternoon, otherwise they are under a sink or fixing a roof and won't have time to talk. Some retail locations are good to call just before opening in the morning or in the late afternoon 2p-4p. Restaurants are usually good to call 9a-10a or 2p-4p; never call them during the dinner hours or during lunchtime, if they serve it. Other types of businesses it's hit and miss, just keep dialing.

    Use Manta.com to find out business owners names if you can't afford to buy a lead list. It will make your calling go a bit slower, but sometimes having the business owners name can help you get past the gate keepers. Personally, in most cases,I just like to dial. I don't like to be slowed down.

    Remember, the same people who were rude and hung up on you today can be called back 2 or 3 weeks from now again. In most cases, they won't even remember you called and they may even buy from you this time. They may have just been having an extremely bad day the last time you called and just decided to take it out on you at the time.

    Don't take any of it personally, just keep dialing until you get to a "Yes", then start dialing again for more sales.

    Although your situation may be dire, you can't let them hear the desperation in your voice. You have to approach it with confidence and a smile. Yes, even though they can't see you physically, they can hear your smile! You will be surprised by how far that smile in you voice will get you, if it is genuine.

    I can tell a whole lot about a person just by talking to them for a few seconds on the phone, I know lots of gate keepers are the same way, it's their job. So yeah, that smile and politeness are very important.

    Finally, don't give up. Just keep going, choose your markets wisely after you have some experience and some references to back you up, then go for the doctors and lawyers. They too can be sold, it's just that they can be a little more difficult to sell to.

    Take some time to get your script together, then go make lots of money. I'm cheering for you.
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  • Profile picture of the author RoryF
    hope you have kept at it trying to gain clients! Have you had any breakthroughs yet?
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